<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[💼 The Executives by Burak SU: Teknoloji]]></title><description><![CDATA[Teknoloji gündemi!]]></description><link>https://www.theexecutives.net/s/teknoloji</link><image><url>https://substackcdn.com/image/fetch/$s_!a6Is!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F947044b4-0867-462b-9651-c7c26060439f_1280x1280.png</url><title>💼 The Executives by Burak SU: Teknoloji</title><link>https://www.theexecutives.net/s/teknoloji</link></image><generator>Substack</generator><lastBuildDate>Thu, 14 May 2026 07:57:19 GMT</lastBuildDate><atom:link href="https://www.theexecutives.net/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Burak Su]]></copyright><language><![CDATA[tr]]></language><webMaster><![CDATA[theexecutives@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[theexecutives@substack.com]]></itunes:email><itunes:name><![CDATA[Burak Su]]></itunes:name></itunes:owner><itunes:author><![CDATA[Burak Su]]></itunes:author><googleplay:owner><![CDATA[theexecutives@substack.com]]></googleplay:owner><googleplay:email><![CDATA[theexecutives@substack.com]]></googleplay:email><googleplay:author><![CDATA[Burak Su]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Yapay Zekânın Platform Savaşı Başladı]]></title><description><![CDATA[Model &#252;retmek art&#305;k yetmiyor, kazanan da&#287;&#305;tanlar olacak]]></description><link>https://www.theexecutives.net/p/yapay-zekann-platform-savas-baslad</link><guid isPermaLink="false">https://www.theexecutives.net/p/yapay-zekann-platform-savas-baslad</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 11 May 2026 05:31:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-2m0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Yapay zek&#226;da art&#305;k en iyi model kazanm&#305;yor, en &#231;ok kullan&#305;lan model kazan&#305;yor. OpenAI ve Anthropic bu oyunun kural&#305;n&#305; de&#287;i&#351;tirmeye ba&#351;lad&#305;lar. Ve bunu b&#252;y&#252;k bir sessizlik i&#231;inde de&#287;il, milyar dolarl&#305;k hamlelerle yap&#305;yorlar. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-2m0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-2m0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 424w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 848w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 1272w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-2m0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png" width="1017" height="492" 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srcset="https://substackcdn.com/image/fetch/$s_!-2m0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 424w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 848w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 1272w, https://substackcdn.com/image/fetch/$s_!-2m0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8994b0bf-613a-4cb7-87e4-a96b87a041e6_1017x492.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Anthropic, ge&#231;ti&#287;imiz haftalarda Blackstone ve Goldman Sachs ile 1,5 milyar dolarl&#305;k bir ortak giri&#351;im duyurdu. Bu &#351;irket, &#246;zellikle orta &#246;l&#231;ekli &#351;irketlere yapay zek&#226; ara&#231;lar&#305;n&#305; satacak ve entegrasyonlar&#305;n&#305; bizzat y&#246;netecek bir dan&#305;&#351;manl&#305;k departman&#305; gibi &#231;al&#305;&#351;acak. Anthropic&#8217;in Accenture ve Deloitte gibi devlerle kurdu&#287;u mevcut Claude Partner Network b&#252;y&#252;k &#246;l&#231;ekli kurumsal m&#252;&#351;terilere odaklan&#305;yor; bu yeni giri&#351;im ise i&#231;inde yeterli m&#252;hendislik kapasitesi olmayan, ama d&#246;n&#252;&#351;mek zorunda kalan &#351;irketleri hedef al&#305;yor.</p><p>OpenAI cephesinde ise &#8220;The Deployment Company&#8221; ad&#305;yla an&#305;lan ve 10 milyar dolar de&#287;er bi&#231;ilen bir &#351;irket kuruyor. TPG ve SoftBank destekli bu giri&#351;im, ortaklar&#305;n portf&#246;y&#252;ndeki 2.000&#8217;den fazla &#351;irkete do&#287;rudan eri&#351;im sa&#287;layarak OpenAI yaz&#305;l&#305;mlar&#305;n&#305;n benimsenmesini h&#305;zland&#305;rmay&#305; hedefliyor. Sam Altman bunu &#8220;yapay zek&#226; bulutu&#8221; olarak tan&#305;ml&#305;yor. AWS&#8217;nin yaz&#305;l&#305;m &#252;retmeden altyap&#305; satmas&#305; gibi de&#287;il; kendi &#252;r&#252;n&#252;n&#252; bizzat konu&#351;land&#305;ran, sahada var olan bir yap&#305;.</p><h3><strong>Haks&#305;z Rekabet</strong></h3><p>Bu hamleler ka&#231;&#305;n&#305;lmaz olarak haks&#305;z rekabet tart&#305;&#351;malar&#305;n&#305; beraberinde getiriyor. Model laboratuvarlar&#305; art&#305;k kendi modelleri &#252;zerine uygulama geli&#351;tiren giri&#351;imlerle ayn&#305; sahada oynuyor. Anthropic&#8217;in Claude Code&#8217;u, bu modeli temel alarak ara&#231; geli&#351;tiren ba&#287;&#305;ms&#305;z &#351;irketlerle do&#287;rudan rekabet ediyor. OpenAI&#8217;&#305;n &#8220;operator&#8221; katman&#305;na yerle&#351;me &#231;abas&#305;, API m&#252;&#351;terilerinin kurdu&#287;u i&#351; modellerini tehdit ediyor.</p><p>Avantaj burada &#252;&#231; katl&#305;: modelin i&#231;ini en iyi bilenler onlar, &#231;&#305;kar&#305;m maliyetleri en d&#252;&#351;&#252;k olan onlar, ve kullan&#305;c&#305; etkile&#351;imlerinden toplanan veriyle modeli en h&#305;zl&#305; iyile&#351;tirecek olanlar da onlar. 10 milyar dolarl&#305;k fon ve dev veri merkezleri &#252;st&#252;ne cazip bir giri&#351; bariyeri ekliyor.</p><p>Buna kar&#351;&#305;n Altman &#8220;hedefimiz geli&#351;tiricilerle rekabet etmek de&#287;il&#8221; diyor. Bu firmalar&#305;n kaynaklar&#305;n&#305;n y&#252;zde yetmi&#351;inden fazlas&#305;n&#305; h&#226;l&#226; temel ara&#351;t&#305;rmalara ay&#305;rd&#305;&#287;&#305; belirtiliyor. Uygulama katman&#305;na akan enerji toplam kapasitenin k&#252;&#231;&#252;k bir dilimi. Ama bu bir teselli mi yoksa ger&#231;ekten g&#252;vence mi bunu zaman g&#246;sterecek.</p><h3><strong>Rekabet Kap&#305;s&#305; Kapanm&#305;yor, De&#287;i&#351;iyor</strong></h3><p>T&#252;m bu tablo kar&#351;&#305;s&#305;nda &#351;unu sormak mant&#305;kl&#305;: ba&#287;&#305;ms&#305;z geli&#351;tiriciler ve giri&#351;imler ne yapacak?</p><p>Cevap ka&#231;mak de&#287;il, oyunun kurallar&#305;n&#305; anlamak. Model laboratuvarlar&#305; genel yetenekleri art&#305;rmaya odaklan&#305;r; ba&#351;ar&#305;l&#305; giri&#351;imler ise &#246;nce somut bir kullan&#305;c&#305; sorununu &#231;&#246;zer, modeli o soruna g&#246;re &#351;ekillendirir. Cursor, bunu VS Code&#8217;u forklayarak yapt&#305;. &#214;nce geli&#351;tirici ihtiya&#231;lar&#305;n&#305; anlad&#305;, modeli ancak bu ihtiya&#231;lar do&#287;rultusunda optimize etti. Model kalitesi de&#287;il, &#252;r&#252;n kalitesi &#246;ndeydi.</p><p>Dikey uzmanl&#305;k bu y&#252;zden h&#226;l&#226; g&#252;&#231;l&#252; bir koz. Sa&#287;l&#305;k, hukuk veya finans gibi ni&#351;lerde derin bilgiye sahip bir yap&#305;, genel &#231;&#246;z&#252;m sunan bir devi yenebilir. G&#252;n&#252;n sonunda Anthropic ve OpenAI her sekt&#246;re ayn&#305; anda odaklanamaz. Hala ger&#231;ek anlamda geni&#351; ve bo&#351; alanlar mevcut.</p><p>Model ba&#287;&#305;ms&#305;zl&#305;&#287;&#305; da kritik bir avantaj. B&#252;y&#252;k laboratuvarlar kendi modellerine mahkumdur. Ba&#287;&#305;ms&#305;z giri&#351;imler ise a&#231;&#305;k kaynak dahil t&#252;m modelleri bir arada kullanarak her g&#246;rev i&#231;in en iyi kombinasyonu se&#231;ebilir. A&#231;&#305;k kaynakl&#305; modellerin kapasitesi artt&#305;k&#231;a, belirli alanlarda ince ayar yap&#305;lm&#305;&#351; bir model kapal&#305; alternatiflerini geride b&#305;rakabiliyor. Veya maliyet anlam&#305;nda &#231;ok b&#252;y&#252;k avantaj sa&#287;layabiliyor.</p><p>&#304;nsan odakl&#305; kontrol de g&#246;z ard&#305; edilen bir farkl&#305;la&#351;ma noktas&#305;. Model laboratuvarlar&#305; otonom sistemlere, bir sonraki g&#252;ncellemenin her &#351;eyi &#231;&#246;zece&#287;ine odaklan&#305;r. Ba&#287;&#305;ms&#305;z geli&#351;tiriciler ise kullan&#305;c&#305; kontrol&#252;n&#252;, h&#305;z&#305; etkile&#351;imi &#246;nceliklendirerek model g&#252;ncellemelerini beklemek yerine mevcut s&#305;n&#305;rlar&#305; zorlayan ara&#231;lar in&#351;a edebilir.</p><p>Son olarak fiyatland&#305;rma. Token ba&#351;&#305;na para kazanmak zorunda olmayan bir firma, sonu&#231; ba&#351;&#305;na y&#252;ksek bedel bi&#231;ebilir. E&#287;er bir yapay zek&#226; arac&#305; bir insan&#305;n yapt&#305;&#287;&#305; i&#351;in ger&#231;ek bir k&#305;sm&#305;n&#305; &#252;stleniyorsa, o i&#351;in yaratt&#305;&#287;&#305; de&#287;er &#252;zerinden fiyat bi&#231;mek altyap&#305; satmaktan &#231;ok daha karl&#305; bir model.</p><h3><strong>Son S&#246;z</strong></h3><p>Tarih bu oyunu daha &#246;nce oynad&#305;. En iyi teknoloji kazanmad&#305;, en geni&#351; da&#287;&#305;t&#305;m a&#287;&#305;na sahip teknoloji kazand&#305;. VHS, Betamax&#8217;tan teknik olarak zay&#305;ft&#305;. Windows, alternatiflerinden daha zarif de&#287;ildi. OpenAI ve Anthropic bu dersi iyi biliyor. &#350;imdi soru &#351;u: ba&#287;&#305;ms&#305;z geli&#351;tiriciler ve giri&#351;imler bu da&#287;&#305;t&#305;m sava&#351;&#305;nda nerede duracak?</p><p>Cevap asl&#305;nda basit. Devlerle sava&#351;a girme, o sava&#351;&#305; kazanamazs&#305;n. Bunun yerine derinle&#351;: bir ni&#351; se&#231;, o ni&#351;te rakipsiz ol. Da da &#246;nemlisi tek bir modele ba&#287;lanma; OpenAI da Anthropic da yar&#305;n fiyat&#305;n&#305; art&#305;rabilir, politikas&#305;n&#305; de&#287;i&#351;tirebilir. A&#231;&#305;k kaynakl&#305; modelle ger&#231;ekten &#231;ok &#246;nemli. Belirli bir alanda ince ayar yap&#305;lm&#305;&#351; a&#231;&#305;k kaynakl&#305; bir model, kapal&#305; alternatifleri rahat&#231;a ge&#231;ebiliyor. K&#305;saca yol yak&#305;nken kendi altyap&#305;n&#305; kur, kendi verini sahiplen. Uzun vadede ba&#287;&#305;ms&#305;zl&#305;k, en iyi rekabet stratejisi.</p>]]></content:encoded></item><item><title><![CDATA[Yazılım 3.0: Yeni Paradigma]]></title><description><![CDATA[Vibe Coding'i O &#304;cat Etti, &#350;imdi Ba&#351;ka Bir&#351;ey Savunuyor]]></description><link>https://www.theexecutives.net/p/yazlm-30-yeni-paradigma-geldi</link><guid isPermaLink="false">https://www.theexecutives.net/p/yazlm-30-yeni-paradigma-geldi</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 04 May 2026 05:30:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nQbP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#8220;Hi&#231; bu kadar geride hissetmedim.&#8221;</p><p>Bunu Andrej Karpathy s&#246;yl&#252;yor. OpenAI&#8217;&#305;n kurucu ekibinden, Tesla&#8217;n&#305;n otonom s&#252;r&#252;&#351; yaz&#305;l&#305;m&#305;n&#305; in&#351;a eden, ge&#231;en y&#305;l &#8220;vibe coding&#8221; kavram&#305;yla t&#252;m sekt&#246;r&#252; sarsan adam.</p><p>Ve d&#252;r&#252;st olmak gerekirse ben de ayn&#305; &#351;eyi hissediyorum. Son aylarda bunu &#231;ok s&#246;yl&#252;yorum. Ara&#231;lar bu kadar h&#305;zl&#305; geli&#351;irken ayak uydurmak de&#287;il, sadece nelerin &#231;&#305;kt&#305;&#287;&#305;n&#305; takip etmek bile zorla&#351;&#305;yor.</p><p>Asl&#305;nda Karpathy&#8217;nin kastetti&#287;i bir &#351;ik&#226;yet de&#287;il. Ara&#231;lar&#305;n ve modellerin bu kadar h&#305;zl&#305; ilerlemesinin yaratt&#305;&#287;&#305; &#351;a&#351;k&#305;nl&#305;k. Bu &#351;a&#351;k&#305;nl&#305;&#287;&#305;n arkas&#305;nda &#231;ok daha b&#252;y&#252;k bir paradigma var.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nQbP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nQbP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 424w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 848w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 1272w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nQbP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:624812,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/196331462?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nQbP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 424w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 848w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 1272w, https://substackcdn.com/image/fetch/$s_!nQbP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63792247-c86f-4f83-9a59-55c096f90e43_1200x675.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p> <strong>&#220;&#231; paradigma, bir devrim</strong></p><p>Karpathy&#8217;yi anlamak i&#231;in &#246;nce onun zihinsel &#231;er&#231;evesini anlamak gerekiyor. 2017&#8217;de &#8220;Software 2.0&#8221; makalesini yazd&#305;&#287;&#305;nda sekt&#246;r onu ciddiye almad&#305;. Sonra Tesla&#8217;n&#305;n sistemlerinde bunun ne demek oldu&#287;unu herkes g&#246;rd&#252;: Elle yaz&#305;lm&#305;&#351; y&#252;z binlerce sat&#305;r kural, yapay sinir a&#287;&#305;na d&#246;n&#252;&#351;&#252;yordu. Ve sonu&#231;lar&#305; &#231;ok daha iyiydi.</p><p>&#350;imdi s&#305;ra &#252;&#231;&#252;nc&#252; s&#252;r&#252;mde.</p><p><strong>Yaz&#305;l&#305;m 1.0</strong> hepimizin bildi&#287;i d&#252;nya. Kod yaz&#305;yorsun, bilgisayar &#231;al&#305;&#351;t&#305;r&#305;yor. Her ad&#305;m a&#231;&#305;k, deterministik, &#246;ng&#246;r&#252;lebilir. G&#252;&#231;l&#252; ama k&#305;r&#305;lgan: Her senaryoyu &#246;nceden tan&#305;mlamak zorundas&#305;n.</p><p><strong>Yaz&#305;l&#305;m 2.0&#8217;da</strong> kurallar&#305; sen yazm&#305;yorsun, veri yaz&#305;yor. Sinir a&#287;lar&#305;n&#305; tasarl&#305;yorsun, veri setlerini haz&#305;rl&#305;yorsun, hedef fonksiyonunu tan&#305;ml&#305;yorsun; geri kalan&#305; optimizasyon hallediyor. &#8220;Programlama&#8221; kelimesinin anlam&#305; sessizce de&#287;i&#351;ti: Kod yazmak de&#287;il, davran&#305;&#351;&#305; &#351;ekillendirmek oldu.</p><p><strong>Yaz&#305;l&#305;m 3.0</strong> ise &#351;u an i&#231;inde ya&#351;ad&#305;&#287;&#305;m&#305;z &#351;ey. B&#252;y&#252;k dil modelleri birer yaz&#305;l&#305;m geli&#351;tirme platformu haline geldi. Art&#305;k ne kod ne de veri seti gerekiyor; do&#287;al dil yeterli. Context window&#8217;un i&#231;indekiler senin veri setin, prompt senin program&#305;n, LLM senin yorumlay&#305;c&#305;n.</p><p>Dikkat ederseniz bu &#252;&#231; paradigma birbirinin yerini alm&#305;yor, birbirinin &#252;st&#252;ne ekleniyor. Bug&#252;n &#231;al&#305;&#351;t&#305;rd&#305;&#287;&#305;n bir sistem muhtemelen &#252;&#231;&#252;n&#252; ayn&#305; anda bar&#305;nd&#305;r&#305;yor. Ama 3.0&#8217;&#305;n alt&#305;ndakileri bitirme s&#252;reci h&#305;zlan&#305;yor.</p><p><strong>Aral&#305;k 2025: K&#305;r&#305;lma noktas&#305;</strong></p><p>Karpathy soyut kavramlar&#305; somut hikayelerle anlatmay&#305; seviyor. Ve bu ge&#231;i&#351;i en net anlatan hikaye bizzat kendi deneyimi.</p><p>2025 boyunca Claude Code, Codex gibi ara&#231;lar&#305; kullan&#305;yordu. Yard&#305;mc&#305; oluyorlard&#305; ama s&#305;k s&#305;k d&#252;zeltme gerektiriyordu. Sonra Aral&#305;k geldi. Tatildeydi, elinde normalden fazla zaman vard&#305;. Bir &#351;ey fark etti: Modeller art&#305;k daha b&#252;y&#252;k par&#231;alar &#252;retiyor, daha tutarl&#305; &#231;al&#305;&#351;&#305;yor, daha az hata yap&#305;yordu. &#8220;En son ne zaman d&#252;zelttim, hat&#305;rlam&#305;yorum&#8221; dedi. Sisteme g&#252;veni artmaya ba&#351;lad&#305;. Yan proje klas&#246;r&#252; patlad&#305;.</p><p>Bunu sadece ki&#351;isel bir g&#246;zlem olarak aktarm&#305;yor. &#8220;Bu ge&#231;i&#351;i pek &#231;ok insan ka&#231;&#305;rd&#305;. Yapay zek&#226;y&#305; ge&#231;en y&#305;l h&#226;l&#226; ChatGPT benzeri bir &#351;ey olarak d&#252;&#351;&#252;nenler &#231;ok. Ama Aral&#305;k itibar&#305;yla i&#351;ler k&#246;kl&#252; bi&#231;imde de&#287;i&#351;ti&#8221; diyor.</p><p><strong>Vibe coding&#8217;den agent m&#252;hendisli&#287;ine</strong></p><p>&#304;&#351;te tam bu noktada Karpathy&#8217;nin en &#246;nemli ayr&#305;m&#305; ortaya &#231;&#305;k&#305;yor.</p><p>Vibe coding i&#351;i kolayla&#351;t&#305;rd&#305;. Teknik bilgisi olmayan biri de art&#305;k uygulama yazabiliyor, prototip &#231;&#305;karabiliyor, bir fikri h&#305;zla test edebiliyor. Bunlar&#305;n hepsi ger&#231;ek ve de&#287;erli.</p><p>Ama vibe coding&#8217;de kalmak, eski paradigmada tak&#305;l&#305; kalmakla e&#351;de&#287;er.</p><p>&#8220;Agent m&#252;hendisli&#287;i&#8221; ise i&#351;leri ger&#231;ekten de&#287;i&#351;tiriyor. Agentlara i&#351;i delege et, ama kalite &#231;&#305;tas&#305;n&#305; koru. G&#252;venlik a&#231;&#305;klar&#305;na izin verme. Sistemi do&#287;ru tasarla. Karpathy kendi projesinden somut bir hata &#246;rne&#287;i veriyor: Ajan, Stripe &#246;demeleriyle Google hesaplar&#305;n&#305; e&#351;le&#351;tirmek i&#231;in ayn&#305; e-posta adreslerini kullanacak bir kod yazd&#305;. Kod &#231;al&#305;&#351;&#305;yordu. Ama tasar&#305;m yanl&#305;&#351;t&#305;. &#199;&#252;nk&#252; biri Stripe&#8217;ta farkl&#305;, Google&#8217;da farkl&#305; bir mail kullanabilir. Bu hatay&#305; fark etmek insan yarg&#305;s&#305; gerektiriyor.</p><p>Kodlamay&#305; bilmek de&#287;il, neyin do&#287;ru oldu&#287;unu anlamak.</p><p><strong>Hayvanlar de&#287;il, hayaletler</strong></p><p>Karpathy&#8217;nin en orijinal metaforu burada devreye giriyor. LLM&#8217;leri hayvan olarak d&#252;&#351;&#252;nmek yanl&#305;&#351; diyor. Hayvanlar evrim yoluyla &#351;ekillendi; merak, oyun, i&#231;sel motivasyon var. LLM&#8217;ler ise bunlar&#305;n hi&#231;birine sahip de&#287;il. Milyarlarca insan &#252;r&#252;n&#252; veriden dam&#305;t&#305;lm&#305;&#351; istatistiksel yap&#305;lar. Tan&#305;d&#305;k g&#246;r&#252;n&#252;yorlar &#231;&#252;nk&#252; bizim dilimizle konu&#351;uyorlar. Ama i&#231;eride hayvan zek&#226;s&#305; yok, sadece istatistik var.</p><p>Karpathy bunlara &#8220;hayalet&#8221; diyor. Ve bu metafor &#246;nemli &#231;&#252;nk&#252; hayvan beklentisiyle yakla&#351;&#305;rsan hayal k&#305;r&#305;kl&#305;&#287;&#305;na u&#287;rars&#305;n. LLM&#8217;ler p&#252;r&#252;zl&#252; varl&#305;klar. 100.000 sat&#305;rl&#305;k kodu yeniden yazabiliyor ama 50 metre uzakl&#305;ktaki araba y&#305;kamaya y&#252;r&#252;yerek mi yoksa arabayla m&#305; gidilmesi gerekti&#287;ini yanl&#305;&#351; s&#246;yl&#252;yor. Bu tutars&#305;zl&#305;k bir hata de&#287;il, bu sistemlerin do&#287;as&#305;nda var.</p><p>Modelin nerede g&#252;&#231;l&#252; oldu&#287;unu, nerede t&#246;kezledi&#287;ini deneyimle &#246;&#287;renmek gerekiyor. K&#246;r&#252; k&#246;r&#252;ne g&#252;ven de &#351;&#252;phe de yanl&#305;&#351;.</p><p><strong>Kavrama Devredilmemeli</strong></p><p>Karpathy&#8217;nin zihninden bir t&#252;rl&#252; &#231;&#305;kmayan bir c&#252;mle asl&#305;nda bir&#231;ok &#351;eyi anlat&#305;yor: &#8220;Thinking&#8217;i devredebilirsin, ama understanding&#8217;i devredemezsin.&#8221; S&#252;reci ajana b&#305;rakabilirsin, ama kavray&#305;&#351;&#305; b&#305;rakamazs&#305;n.</p><p>Ajanlar ne kadar g&#252;&#231;lenirse g&#252;&#231;lensin, y&#246;nlendirme insanda kal&#305;yor. Ne in&#351;a edece&#287;ini bilmek. Neden de&#287;erli oldu&#287;unu anlamak. Modelin ne zaman yanl&#305;&#351; yolda gitti&#287;ini sezebilmek. Hangi sonucun &#351;&#252;pheli oldu&#287;unu fark etmek.</p><p>Bu bir teselli &#246;d&#252;l&#252; de&#287;il. Karpathy&#8217;ye g&#246;re bu, &#246;n&#252;m&#252;zdeki d&#246;nemin en k&#305;t kayna&#287;&#305;. Kod &#252;retimi ucuzluyor, API detaylar&#305;n&#305; ezberlemek anlams&#305;zla&#351;&#305;yor. Ama anlama, yarg&#305; ve estetik giderek daha de&#287;erli hale geliyor.</p><p>Geride hissetmek bir &#351;ik&#226;yet de&#287;il, bir uyar&#305;. Paradigma de&#287;i&#351;ti ve cevaplaman gereken soru &#351;u: Sen de de&#287;i&#351;iyor musun?</p>]]></content:encoded></item><item><title><![CDATA[Yapay Zekânın Sınıf Savaşı]]></title><description><![CDATA[Token'lar Pahalan&#305;rken, Bu Kime Zarar Verecek?]]></description><link>https://www.theexecutives.net/p/yapay-zekann-snf-savas</link><guid isPermaLink="false">https://www.theexecutives.net/p/yapay-zekann-snf-savas</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 27 Apr 2026 05:31:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!JTcK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Yapay zek&#226;, tarihin en b&#252;y&#252;k demokratikle&#351;me hamlesi olarak anlat&#305;l&#305;yor. Bilgiye eri&#351;im art&#305;k servet, unvan ya da co&#287;rafya gerektirmeyecek; bir soruyu do&#287;ru sorman yeterli olacak. 2022&#8217;den bu yana bizimle birlikte milyonlarca insan bu vaade inan&#305;yor. &#220;cretsiz modeller, 20 dolarl&#305;k abonelikler, a&#231;&#305;k kaynakl&#305; alternatifler&#8230; Sanki yapay zek&#226;, elektrik gibi, su gibi bir kamu hizmeti. Maalesef bu tablo de&#287;i&#351;iyor. Hem de h&#305;zla. Ve bu de&#287;i&#351;im &#231;ok can s&#305;kacak gibi.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!JTcK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!JTcK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 424w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 848w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 1272w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!JTcK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png" width="1176" height="824" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:824,&quot;width&quot;:1176,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2168328,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/195562272?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!JTcK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 424w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 848w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 1272w, https://substackcdn.com/image/fetch/$s_!JTcK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd821d355-e115-4e3f-8de1-41ecc2c9d0a6_1176x824.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>DeepSeek Yan&#305;lsamas&#305;</strong></p><p>Hat&#305;rlarsan&#305;z Ocak 2025&#8217;te DeepSeek piyasay&#305; sarst&#305;. &#199;inli startup, Bat&#305;l&#305; rakiplerinin milyarlarca dolarla ula&#351;t&#305;&#287;&#305; performans&#305; &#231;ok daha k&#252;&#231;&#252;k b&#252;t&#231;eyle ve a&#231;&#305;k kaynakl&#305; bir yakla&#351;&#305;mla sundu&#287;unu iddia etti. R1 modelinin e&#287;itim maliyeti yakla&#351;&#305;k 6 milyon dolard&#305;; OpenAI&#8217;&#305;n veya Anthropic&#8217;in benzer modellerine k&#305;yasla astronomik bir fark. Piyasalar m&#252;thi&#351; bir tepki verdi, Nvidia hisseleri tek g&#252;nde y&#252;zlerce milyar dolar eridi. &#8220;Yapay zek&#226; art&#305;k ucuzlayacak&#8221; anlat&#305;s&#305; zirveye &#231;&#305;kt&#305;.</p><p>Ama o modeli m&#252;mk&#252;n k&#305;lan &#351;ey, DeepSeek&#8217;in sahibi de olan High-Flyer isimli hedge fund&#8217;&#305;n 2025&#8217;te %56,6 getiri sa&#287;layan bilan&#231;osuydu. D&#305;&#351; yat&#305;r&#305;mc&#305;ya ihtiya&#231; yoktu &#231;&#252;nk&#252; tek bir fon yeterliydi. En az&#305;ndan o an i&#231;in.</p><p>Nisan 2026&#8217;da ise durum de&#287;i&#351;ti. V4 modeli i&#231;in olduk&#231;a geciken DeepSeek ilk kez d&#305;&#351; finansman aray&#305;&#351;&#305;na girdi. En az 300 milyon dolar toplamay&#305; hedefliyorlar; &#351;irket de&#287;erlemesi ise 10 milyar dolar. &#8220;Ucuz ve kestirme yollarla zirveye ula&#351;mak&#8221; tezinin bizzat mimar&#305; bile art&#305;k ayn&#305; &#231;ark&#305;n i&#231;inde: daha fazla i&#351;lem g&#252;c&#252;, daha fazla ara&#351;t&#305;rmac&#305;, daha fazla sermaye. Yani daha &#231;ok para.</p><p><strong>Jevons Paradoksu: Ucuzlad&#305;k&#231;a Nas&#305;l Pahalan&#305;r?</strong></p><blockquote><ol start="19"><li><p>y&#252;zy&#305;lda ekonomist William Stanley Jevons, buhar makinelerinin verimlili&#287;i artt&#305;k&#231;a k&#246;m&#252;r t&#252;ketiminin de artt&#305;&#287;&#305;n&#305; g&#246;zlemledi. Paradoks basitti: Bir kayna&#287;&#305; daha verimli kullanmak, o kayna&#287;a olan toplam talebi azaltmaz; tam tersi, art&#305;r&#305;r.</p></li></ol></blockquote><p>Yapay zek&#226; tam da bu paradoksu ya&#351;&#305;yor. Token ba&#351;&#305;na maliyet d&#252;&#351;&#252;yor. Ama kimse daha az token kullanm&#305;yor; tam tersi. Basit bir soru bile 1.000 token t&#252;ketirken, muhakeme (thinking) &#246;zelli&#287;i &#231;al&#305;&#351;an bir agent benzer g&#246;revi 50.000 token yakarak yap&#305;yor. &#8220;Agent&#8221; d&#246;nemi, birim fiyat&#305;n d&#252;&#351;mesine ra&#287;men toplam faturay&#305; katl&#305;yor.</p><p><strong>Tokenmaxxing: Silikon Vadisi&#8217;nin Yeni Stat&#252; Sembol&#252;</strong></p><p>Meta&#8217;n&#305;n i&#231;inde &#231;al&#305;&#351;anlar aras&#305;nda gizli bir yar&#305;&#351; ba&#351;lad&#305;. &#8220;Claudeonomics&#8221; adl&#305; dahili bir liderlik tablosu, 85.000 &#231;al&#305;&#351;an&#305;n YZ token kullan&#305;m&#305;n&#305; takip ediyor. &#220;st s&#305;ralardakilere &#8220;Token Legend&#8221; ve &#8220;Session Immortal&#8221; unvanlar&#305; veriliyor.</p><p>30 g&#252;nl&#252;k s&#252;rede toplam &#231;al&#305;&#351;an kullan&#305;m&#305; 60,2 trilyon tokeni a&#351;&#305;yor. Ger&#231;ekten inan&#305;lmaz. En y&#252;ksek bireysel kullan&#305;c&#305; g&#252;nde ortalama 281 milyar token t&#252;ketmi&#351;. Peki bu ne anlama geliyor? Claude&#8217;un herkese uygulad&#305;&#287;&#305; fiyatlar&#305; baz al&#305;rsak Meta&#8217;n&#305;n ayl&#305;k kullan&#305;m&#305; yakla&#351;&#305;k 900 milyon dolara tekab&#252;l ediyor.</p><p>Bu sadece Meta de&#287;il. Microsoft&#8217;ta da Ocak ay&#305;ndan bu yana benzer bir liderlik tablosu var. K&#305;demli m&#252;hendisler normalde &#231;ok az kod yazarken tablonun en &#252;st&#252;nde yer al&#305;yor; genel m&#252;d&#252;r d&#252;zeyindeki isimler g&#252;nlerinin &#231;o&#287;unu toplant&#305;larda ge&#231;irmelerine ra&#287;men ilk 20&#8217;de g&#246;r&#252;n&#252;yor. Neden? &#199;&#252;nk&#252; token t&#252;ketimi, &#8220;AI-native&#8221; olman&#305;n &#246;l&#231;&#252;t&#252; h&#226;line geliyor. Az kullananlar geri kalm&#305;&#351; gibi g&#246;r&#252;n&#252;yor.</p><p>&#8220;Tokenmaxxing&#8221; denilen bu olgu, anlams&#305;z t&#252;ketimi stat&#252;ye d&#246;n&#252;&#351;t&#252;r&#252;yor. Deloitte&#8217;tan Jim Rowan&#8217;&#305;n ifade etti&#287;i gibi bu yakla&#351;&#305;m, token t&#252;ketiminin i&#351; de&#287;erine e&#351;it oldu&#287;unu varsay&#305;yor. Oysa &#231;o&#287;u zaman e&#351;it de&#287;il. Eskiden yaz&#305;lan kod sat&#305;rlar&#305;n&#305; saymak gibi.</p><p>Ama as&#305;l sorun &#351;u: Bu kurumsal oburluk, k&#252;resel i&#351;lem g&#252;c&#252; arz&#305;n&#305; emiyor. Ve fiyatlar da ister istemez yukar&#305; gidiyor.</p><p><strong>Bulut Devleri Fiyatlar&#305; Art&#305;r&#305;yor</strong></p><p>Mart 2026&#8217;da Alibaba Cloud bir&#231;ok hizmette fiyatlar&#305; y&#252;zde 34 art&#305;rd&#305;. Baidu ve Tencent hemen ard&#305;ndan ayn&#305; yola ba&#351;vurdu. Alibaba, gerek&#231;e olarak &#8220;k&#252;resel YZ talebindeki art&#305;&#351; ve tedarik zinciri maliyetleri&#8221;ni g&#246;sterdi.</p><p>Bu, son yirmi y&#305;l&#305;n bulut sekt&#246;r&#252;nde g&#246;r&#252;lmemi&#351; bir ad&#305;m. Rekabetin sekt&#246;r&#252; s&#252;rekli ucuzlatt&#305;&#287;&#305; bir ortamda b&#252;y&#252;k oyuncular&#305;n e&#351; zamanl&#305; zam yapmas&#305;, bir d&#246;nemin kapand&#305;&#287;&#305;n&#305; i&#351;aret ediyor. Art&#305;k pazar pay&#305; i&#231;in fiyat k&#305;rman&#305;za gerek yok; talep o kadar y&#252;ksek ki fiyatlar&#305; korumak zorunda bile de&#287;ilsiniz.</p><p>Bat&#305; yakas&#305;nda da tablo farkl&#305; de&#287;il. OpenAI, 23 Nisan 2026&#8217;da GPT-5.5&#8217;i sunarken ayn&#305; ad&#305;m&#305; att&#305;: GPT-5 serisinin token fiyat&#305;n&#305; tek seferde ikiye katlad&#305;. Girdi token&#8217;&#305; 2,50 dolardan 5 dolara, &#231;&#305;kt&#305; token&#8217;&#305; 15 dolardan 30 dolara &#231;&#305;kt&#305;. &#220;st segment GPT-5.5 Pro&#8217;ya ge&#231;mek isteyenler i&#231;in fatura daha da a&#287;&#305;r: milyon girdi token&#8217;&#305; ba&#351;&#305;na 30, &#231;&#305;kt&#305; token&#8217;&#305; ba&#351;&#305;na 180 dolar. &#220;st segment ak&#305;l y&#252;r&#252;tme kapasitesine eri&#351;mek art&#305;k bir abonelik meselesi de&#287;il; ger&#231;ek anlamda bir servet meselesi.</p><p><strong>Anthropic&#8217;in Fiyat Deneyi</strong></p><p>21 Nisan 2026&#8217;da Anthropic, fiyatlar sayfas&#305;n&#305; sessiz sedas&#305;z g&#252;ncelledi: Claude Code, 20 dolarl&#305;k Pro plan&#305;ndan &#231;&#305;kar&#305;l&#305;p 100 dolarl&#305;k Max plan&#305;na ta&#351;&#305;nd&#305;. Hi&#231;bir duyuru, hi&#231;bir e-posta, hi&#231;bir a&#231;&#305;klama olmadan. Reddit, Hacker News ve X bir anda alevlendi. Birka&#231; saat i&#231;inde geri ad&#305;m at&#305;ld&#305; ama &#231;ok yak&#305;n bir gelecekte bu plan&#305;n ger&#231;e&#287;e d&#246;n&#252;&#351;ece&#287;i a&#231;&#305;k.</p><p>Anthropic&#8217;in b&#252;y&#252;me direkt&#246;r&#252; Amol Avasare durumu &#351;&#246;yle &#246;zetledi: &#8220;Max plan&#305;n&#305; bir y&#305;l &#246;nce ba&#351;latt&#305;&#287;&#305;m&#305;zda, Claude Code yoktu, Cowork diye bir &#351;ey yoktu ve saatlerce &#231;al&#305;&#351;an ajanlar da yoktu. Max, yo&#287;un sohbet kullan&#305;m&#305; i&#231;in tasarlanm&#305;&#351;t&#305;; o kadar.&#8221;</p><p><strong>Engels&#8217;in Duraklamas&#305;</strong></p><p>Burada tarihin tekrar etti&#287;ini g&#246;rmek gerekiyor.</p><blockquote><p>Sanayi Devrimi&#8217;nin ilk y&#305;llar&#305;nda &#252;retim kapasitesi, yani GSY&#304;H, h&#305;zla b&#252;y&#252;d&#252;. Ama i&#351;&#231;i &#252;cretleri onlarca y&#305;l yerinde sayd&#305;. Buharl&#305; makineler, dokuma tezgahlar&#305;, demiryollar&#305;&#8230;T&#252;m bu teknolojik s&#305;&#231;ramalar ger&#231;ekle&#351;irken s&#305;radan insan&#305;n ya&#351;am standard&#305; ancak yar&#305;m y&#252;zy&#305;l sonra iyile&#351;meye ba&#351;lad&#305;. Ekonomistler bu d&#246;nemi bug&#252;n &#8220;Engels&#8217;in Duraklamas&#305;&#8221; olarak adland&#305;r&#305;yor; Friedrich Engels&#8217;in d&#246;nemin i&#351;&#231;i s&#305;n&#305;f&#305;n&#305;n ko&#351;ullar&#305;n&#305; belgeledi&#287;i o karanl&#305;k tabloya atfen.</p></blockquote><p>Verimlilik patlad&#305;. Ama getiri, makineye sahip olanlara akt&#305;.</p><p>Bug&#252;n yapay zek&#226; i&#231;in ayn&#305; riski okumak m&#252;mk&#252;n. Y&#246;netici ve profesyonel s&#305;n&#305;f&#305;n verimlili&#287;i YZ sayesinde katlan&#305;yor. Daha h&#305;zl&#305; analiz, daha iyi karar deste&#287;i, daha g&#252;&#231;l&#252; ara&#231;lar. Ama bu verimlilik art&#305;&#351;&#305;n&#305;n ekonomik getirisini kim al&#305;yor? Modellere sahip olan, i&#351;lem g&#252;c&#252;n&#252; kontrol eden, API&#8217;lara ayr&#305;cal&#305;kl&#305; eri&#351;imi bulunan kitle.</p><p>S&#305;radan kullan&#305;c&#305; i&#231;in ise tablo farkl&#305;: Planlar k&#305;s&#305;tlan&#305;yor, fiyatlar art&#305;yor, &#252;st segment modeller l&#252;ks bir ayr&#305;cal&#305;&#287;a d&#246;n&#252;&#351;&#252;yor. Verimlilik vadediliyor ama o verimlili&#287;e giden yolun maliyeti her ay biraz daha b&#252;y&#252;yor.</p><p>Sanayi Devrimi&#8217;nde duraklama yar&#305;m y&#252;zy&#305;l s&#252;rd&#252;. Yapay zek&#226;da ayn&#305; s&#252;recin ne kadar s&#252;rece&#287;i hen&#252;z bilinmiyor. Ama s&#252;re&#231; ba&#351;lad&#305;.</p><p><strong>Kimin Zek&#226;s&#305;</strong></p><p>&#304;nternetin ilk y&#305;llar&#305;nda bilgiye eri&#351;imin demokratikle&#351;ece&#287;i vaat edildi. Bir &#246;l&#231;&#252;de do&#287;ru oldu ama platformlar&#305;n algoritmalar&#305; kontrol etti&#287;i, dikkat ekonomisinin her &#351;eyi &#351;ekillendirdi&#287;i bir yap&#305; ortaya &#231;&#305;kt&#305;.</p><p>Yapay zek&#226; i&#231;in ayn&#305; s&#252;re&#231; &#231;ok daha h&#305;zl&#305; ve &#231;ok daha derin i&#351;liyor. Fark &#351;u: Bu sefer s&#246;z konusu olan sadece bilgiye eri&#351;im de&#287;il, akla eri&#351;im. Muhakeme kapasitesine, karar destek sistemlerine, karma&#351;&#305;k analizlere eri&#351;im.</p><p>Ve o eri&#351;im giderek pahalan&#305;yor.</p><p>B&#252;y&#252;k &#351;irketler token yar&#305;&#351;&#305; yaparken, bulut sa&#287;lay&#305;c&#305;lar fiyatlar&#305; art&#305;r&#305;rken, abonelik planlar&#305; sessiz sedas&#305;z k&#305;s&#305;tlan&#305;rken t&#252;m bu geli&#351;meler tek bir y&#246;ne i&#351;aret ediyor: En g&#252;&#231;l&#252; yapay zek&#226; ara&#231;lar&#305;na eri&#351;im, yak&#305;n gelecekte olduk&#231;a pahal&#305; h&#226;le gelebilir. Onu kar&#351;&#305;layamayanlar i&#231;in geriye ne kal&#305;yor? Daha yava&#351; modeller, daha k&#305;s&#305;tl&#305; ba&#287;lamlar, daha s&#305;radan yan&#305;tlar.</p><p>Yapay zek&#226; devrimi insanl&#305;&#287;&#305; &#246;zg&#252;rle&#351;tirme vaadini ta&#351;&#305;yarak geldi. Ama &#351;u an gidi&#351;at, bilginin hi&#231; bu kadar bol, bu kadar eri&#351;ilebilir, bu kadar ucuz g&#246;r&#252;nmedi&#287;i bir d&#246;nemde onu ger&#231;ekten sat&#305;n alma g&#252;c&#252;n&#252;n her zamankinden daha k&#305;s&#305;tlanm&#305;&#351; olabilece&#287;ine i&#351;aret ediyor.</p><p>Peki ne yapabiliriz ? Oyunun kurallar&#305;n&#305; &#246;&#287;renmek, en az&#305;ndan faturan&#305;z&#305; k&#252;&#231;&#252;lt&#252;r. Hangi model hangi i&#351; i&#231;in yeterli, bir prompt ne kadar k&#305;sa olabilir bunu bilen biri ayn&#305; sonuca &#231;ok daha ucuza ula&#351;&#305;yor. Tokenmaxxing bir stat&#252; sembol&#252;, ama token verimlili&#287;i sessiz bir avantaj. A&#231;&#305;k kaynakl&#305; modeller de hala orada. Llama, Mistral, Qwen vs. B&#252;y&#252;meye de devam ediyorlar.</p><p>Ama bunlar bireysel hamleler. S&#252;re&#231; kendili&#287;inden d&#252;zelmeyecek. &#304;&#351;ler hep b&#246;yle y&#252;r&#252;d&#252;.</p><p><strong>Kaynak&#231;a</strong></p><ul><li><p>TechFundingNews, &#8220;DeepSeek First External Funding, $10B+ Valuation,&#8221; 17 Nisan 2026 &#8212; <a href="https://techfundingnews.com/deepseek-first-external-funding-10b-valuation-report/">techfundingnews.com</a></p></li><li><p>PYMNTS, &#8220;DeepSeek Seeks $20 Billion Valuation as Tech Giants Weigh Investment,&#8221; 22 Nisan 2026 &#8212; <a href="https://www.pymnts.com/news/investment-tracker/2026/deepseek-seeks-20-billion-valuation-as-tech-giants-weigh-investment/">pymnts.com</a></p></li><li><p>Fortune, &#8220;Meta Killed Employee AI Token Dashboard,&#8221; 9 Nisan 2026 &#8212; <a href="https://fortune.com/2026/04/09/meta-killed-employee-ai-token-dashboard/">fortune.com</a></p></li><li><p>The Pragmatic Engineer, &#8220;The Pulse: Tokenmaxxing as a Weird New Trend,&#8221; Nisan 2026 &#8212; <a href="https://blog.pragmaticengineer.com/the-pulse-tokenmaxxing-as-a-weird-new-trend/">blog.pragmaticengineer.com</a></p></li><li><p>South China Morning Post, &#8220;Alibaba and Baidu Lift Cloud Prices by Up to 34%,&#8221; 18 Mart 2026 &#8212; <a href="https://www.scmp.com/tech/article/3347030/alibaba-and-baidu-lift-cloud-prices-34-amid-ai-demand-surge">scmp.com</a></p></li><li><p>Data Center Dynamics, &#8220;Chinese Cloud Providers Hike Up Prices for Cloud and AI Services,&#8221; 19 Mart 2026 &#8212; <a href="https://www.datacenterdynamics.com/en/news/chinese-cloud-providers-hike-up-prices-for-cloud-and-ai-services/">datacenterdynamics.com</a></p></li><li><p>The Register, &#8220;Anthropic Tests Reaction to Yanking Claude Code from Pro,&#8221; 22 Nisan 2026 &#8212; <a href="https://www.theregister.com/2026/04/22/anthropic_removes_claude_code_pro/">theregister.com</a></p></li><li><p>APIdog, &#8220;GPT-5.5 Pricing: Full Breakdown,&#8221; 23 Nisan 2026 &#8212; <a href="https://apidog.com/blog/gpt-5-5-pricing/">apidog.com</a></p></li><li><p>HR Executive, &#8220;From Meta to Salesforce: Will the Tokenmaxxing Trend Go Beyond Silicon Valley?,&#8221; Nisan 2026 &#8212; <a href="https://hrexecutive.com/from-meta-to-salesforce-will-the-tokenmaxxing-trend-go-beyond-silicon-valley/">hrexecutive.com</a></p></li><li><p>Techloy, &#8220;At Meta, AI Usage Is Becoming a New Performance Metric,&#8221; Nisan 2026 &#8212; <a href="https://www.techloy.com/at-meta-ai-usage-is-becoming-a-new-performance-metric/">techloy.com</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Yazılımda Ünvanların Sessiz Vedası]]></title><description><![CDATA[Koordinasyonun sonu, i&#351; bitiricilerin y&#252;kseli&#351;i...]]></description><link>https://www.theexecutives.net/p/yazlmda-unvanlarn-sessiz-vedas</link><guid isPermaLink="false">https://www.theexecutives.net/p/yazlmda-unvanlarn-sessiz-vedas</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 20 Apr 2026 05:31:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RTRk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ocak 2026, Amerika Birle&#351;ik Devletleri&#8217;nde 2009 k&#252;resel finans krizinden bu yana i&#351;ten &#231;&#305;karmalar&#305;n en yo&#287;un ya&#351;and&#305;&#287;&#305; ay oldu. Tek bir ayda 108 binden fazla ki&#351;i i&#351;siz kald&#305;. Bir &#246;nceki y&#305;l&#305;n ayn&#305; ay&#305;na g&#246;re art&#305;&#351; oran&#305; %118. K&#252;resel &#246;l&#231;ekte ise, y&#305;l&#305;n ilk alt&#305; haftas&#305;nda 30.000&#8217;den fazla teknoloji &#231;al&#305;&#351;an&#305; i&#351;ini kaybetti. Ancak bu rakamlar&#305;n anlatt&#305;&#287;&#305; hikaye, sadece pandemi sonras&#305; a&#351;&#305;r&#305; istihdam d&#252;zeltmesi de&#287;il. Farkl&#305; olan &#351;u: &#351;irketler &#231;o&#287;unlukla s&#305;radan &#231;al&#305;&#351;anlar&#305; de&#287;il, onlar&#305; koordine eden katman&#305; kesiyor. Amazon Ekim 2025&#8217;teki 14.000 ki&#351;ilik i&#351;ten &#231;&#305;karmayla a&#287;&#305;rl&#305;kl&#305; olarak orta kademe y&#246;neticileri hedef ald&#305;; Google 2025&#8217;te k&#252;&#231;&#252;k ekipleri denetleyen y&#246;neticilerinin %35&#8217;ini eledi. Accenture Aral&#305;k 2025&#8217;te 11.000 ki&#351;iyi &#231;&#305;kard&#305; ve CEO Julie Sweet ac&#305; ger&#231;e&#287;i &#351;&#246;yle &#246;zetledi: &#8220;Yeniden e&#287;itemediklerimizi &#231;&#305;karaca&#287;&#305;z.&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RTRk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RTRk!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RTRk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg" width="612" height="408" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/af4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:408,&quot;width&quot;:612,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!RTRk!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RTRk!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faf4125f4-4b8c-4f68-ac47-4fcdbac9a885_612x408.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>&#214;zellikle yaz&#305;l&#305;m end&#252;strisi, i&#351; yapma &#351;eklini temelden de&#287;i&#351;tiren yap&#305;sal bir d&#246;n&#252;&#351;&#252;m ge&#231;iriyor. Hiyerar&#351;ik basamaklarla &#246;r&#252;l&#252; kurumsal d&#252;nya, yerini h&#305;z&#305;n ve do&#287;rudan teknik katk&#305;n&#305;n belirleyici oldu&#287;u bir yap&#305;ya b&#305;rak&#305;yor. Orta kademe y&#246;netim tasfiye edilirken; frontend, backend ve &#252;r&#252;n y&#246;netimi gibi rol tan&#305;mlar&#305; aras&#305;ndaki s&#305;n&#305;rlar siliniyor, unvanlar&#305;n i&#231;i bo&#351;al&#305;yor. Geriye net bir fig&#252;r &#231;&#305;k&#305;yor: &#304;&#351; Bitirici.</p><h3>&#304;&#351; Bitirici S&#305;n&#305;f: Yeni &#214;rg&#252;t Mant&#305;&#287;&#305;</h3><p>Eski PayPal &#231;al&#305;&#351;an&#305; ve yat&#305;r&#305;mc&#305; Keith Rabois&#8217;a g&#246;re her &#351;irkette sonucu g&#246;t&#252;ren k&#252;&#231;&#252;k bir insan grubu var. Bunlar kendisine bir hedef g&#246;sterildi&#287;inde kayna&#287;&#305; bulan, ekibi motive eden, engeli kendisi &#231;&#246;zen ve sonuca ula&#351;an ki&#351;iler. Rabois bunlara &#8220;namlu&#8221; (barrel) diyor. Yani hedefe &#231;evirip ate&#351;leyebildi&#287;in, inisiyatif alabilen i&#351; bitiriciler. Geri kalan herkes, ne kadar yetenekli olursa olsun, &#8220;cephane&#8221; (ammunition). Gerekli, ama tek ba&#351;lar&#305;na at&#305;&#351; yapamayanlar. Rabois&#8217;in verdi&#287;i rakamlar &#231;arp&#305;c&#305;: PayPal 2002&#8217;de toplam 254 ki&#351;iydi ve bu efsanevi yetenek havuzunda dahi yaln&#305;zca 12-17 aras&#305; &#8220;namlu&#8221; vard&#305;. Rabois&#8217;in alt&#305;n&#305; &#231;izdi&#287;i temel kural &#351;u: Bir &#351;irketin ayn&#305; anda yapabilece&#287;i &#246;nemli i&#351; say&#305;s&#305;, namlu say&#305;s&#305;yla orant&#305;l&#305;d&#305;r. Cephane eklemek hi&#231;bir &#351;ey &#231;&#246;zmez; namlu olmadan daha fazla cephane, sadece daha fazla harcama demektir.</p><p>Yapay zeka &#231;a&#287;&#305;n&#305;n temel d&#246;n&#252;&#351;&#252;m&#252; tam da burada netle&#351;iyor. Cephaneyi &#252;retmek ve y&#246;netmek art&#305;k yapay zek&#226;n&#305;n i&#351;i. Geriye yaln&#305;zca namlular yani i&#351; bitiriciler kal&#305;yor.</p><h3>Koordinasyon Katman&#305; Bo&#351;a &#199;&#305;k&#305;yor</h3><p>Cephane yapay zek&#226;ya ge&#231;ince, onu da&#287;&#305;t&#305;p y&#246;neten katman da i&#351;levsiz kal&#305;yor. Manager, Director, Product Manager... Bu unvanlara sahip ki&#351;iler asl&#305;nda ayn&#305; i&#351;i yap&#305;yordu: Cephaneyi planlamak, &#246;nceliklendirmek, takip etmek, raporlamak ve de aralar&#305;ndaki ileti&#351;imi sa&#287;lamak. Yapay zek&#226; bu g&#246;revlerin tamam&#305;n&#305; devrald&#305;&#287;&#305;nda, o unvanlar&#305;n varl&#305;k sebebi kalm&#305;yor.</p><p>Revelio Labs&#8217;&#305;n 100 milyondan fazla istihdam profilini izleyen analizine g&#246;re orta kademe y&#246;netici i&#351; ilanlar&#305; Ekim 2025 itibar&#305;yla Nisan 2022 zirvesinden %42 a&#351;a&#287;&#305;da ve toparlanma sinyali de yok. Yani yeni mezunlar ve tecr&#252;besizlerden &#231;ok konu&#351;urken as&#305;l g&#246;zden ka&#231;&#305;rd&#305;&#287;&#305;m&#305;z nokta orta seviye olabilir. Gusto&#8217;nun 8.500 k&#252;&#231;&#252;k ve orta &#246;l&#231;ekli i&#351;letme analizi, bir y&#246;neticinin do&#287;rudan denetledi&#287;i ki&#351;i say&#305;s&#305;n&#305;n 2019&#8217;daki 3 ki&#351;iden 2025&#8217;te 6 ki&#351;iye, yani tam iki kat&#305;na &#231;&#305;kt&#305;&#287;&#305;n&#305; g&#246;steriyor. Yani koordinasyon i&#231;in art&#305;k bu kadar ki&#351;iye ihtiya&#231; yok.</p><p>&#220;r&#252;n m&#252;d&#252;rlerinin (PM) durumu bu hikayenin en g&#246;r&#252;n&#252;r y&#252;z&#252;. Geleneksel PM g&#246;revleri yani girdilerini toplamak ve yol haritas&#305; yazmak, yapay zek&#226; &#231;a&#287;&#305;nda gereksizle&#351;iyor. Kas&#305;m ay&#305;nda imkans&#305;z olan bir &#351;ey Mart&#8217;ta kolay hale geliyorsa, y&#305;ll&#305;k planlama sa&#231;ma bir yakla&#351;&#305;m. PM&#8217;in i&#351;i zaten koordinasyondu; koordine edilecek insanlar buharla&#351;t&#305;. Shopify iki y&#305;ld&#305;r &#252;r&#252;n y&#246;neticilerinin statik sunum yapmas&#305;na izin vermiyor; her &#351;ey &#231;al&#305;&#351;an bir demo olmak zorunda. Sadece &#246;zellikleri bir slayta yaz&#305;p gelmek art&#305;k kabul edilmiyor. Her rol&#252;n, PM, tasar&#305;mc&#305;, m&#252;hendis fark etmez yeni g&#246;revi asl&#305;nda birer mini CEO olmak: neyi, neden in&#351;a etti&#287;ini bilmek.</p><h3>Unvanlar Neden Eriyor?</h3><p>T&#252;m bunlar&#305; birle&#351;tiren daha derin bir ayr&#305;m var. Rabois&#8217;in ifadesiyle: &#8220;De&#287;er koruma i&#231;in mi (value preservation) yoksa de&#287;er yaratma i&#231;in mi (value creation) i&#351; yap&#305;yorsun? De&#287;er koruma taraf&#305;nda k&#305;dem ve deneyim faydal&#305;d&#305;r. De&#287;er yaratma taraf&#305;nda muhtemelen de&#287;ildir.&#8221;</p><p>Bu c&#252;mle unvanlar&#305;n neden eridi&#287;ini en yal&#305;n bi&#231;imde a&#231;&#305;kl&#305;yor. Unvan ve k&#305;dem savunma pozisyonda faydal&#305; bir ara&#231;t&#305;r. Ama yeni bir &#351;ey in&#351;a ederken unvan sadece yava&#351;lat&#305;r. Yapay zek&#226; &#231;a&#287;&#305;nda her &#351;irket de&#287;er yaratma taraf&#305;na kaymak zorunda, &#231;&#252;nk&#252; sahip olunan varl&#305;klar &#231;ok h&#305;zl&#305; &#231;&#252;r&#252;yor. Bir y&#305;l &#246;nce imkans&#305;z olan &#351;ey bug&#252;n yap&#305;labilir halde. Bu h&#305;zda mevcut &#252;r&#252;nleri savunmak, yenisini in&#351;a etmeyen &#351;irket i&#231;in &#246;l&#252;mle e&#351;de&#287;er.</p><h3>Yeni Otorite Kayna&#287;&#305;: Etki</h3><p>Unvan bazl&#305; hiyerar&#351;i &#231;&#246;kerken yeni bir y&#252;kseli&#351; yolu kurumsalla&#351;&#305;yor: Staff+ m&#252;hendislik. Yani y&#246;netici olmadan teknik liderlik. Bu roller insan y&#246;netimini de&#287;il, sistem ve teknik y&#246;n y&#246;netimini hedefler. Staff m&#252;hendis performans g&#246;r&#252;&#351;meleri yapmaz; organizasyonun teknik stratejisini belirler, karma&#351;&#305;k darbo&#287;azlar&#305; &#231;&#246;zer, gerekti&#287;inde di&#287;er m&#252;hendislere mentorluk yapar. Asl&#305;nda bir g&#252;&#231; &#231;arpan&#305;d&#305;r. Hiyerar&#351;isi yoktur; etki alan&#305; vard&#305;r.</p><p>Ortaya &#231;&#305;kan fig&#252;r generalist uzman: Tek bir alanda derinle&#351;ip yatay olarak birden &#231;ok disipline yay&#305;lan m&#252;hendis. Kod yazar, &#252;r&#252;n karar&#305; al&#305;r, m&#252;&#351;teriyle konu&#351;ur, kendi i&#351;ini kendi koordine eder. Unvan&#305; fazla &#246;nemli de&#287;ildir &#246;nemli olan etkisidir.</p><h3>Yapay Zek&#226; Sarho&#351;lu&#287;u ve Geri D&#246;n&#252;&#351;</h3><p>Elbette bu yakla&#351;&#305;m&#305;n riskleri de var.</p><p>Birincisi, erken hareketin geri d&#246;n&#252;&#351; maliyeti. &#350;irketler hen&#252;z var olmayan yapay zek&#226; kabiliyetleri &#252;zerine bahis oynayarak insan &#231;&#305;kar&#305;yor. Acele edilirse i&#351;ten &#231;&#305;kart&#305;lan &#231;al&#305;&#351;anlar&#305;n yerini tekrar doldurman&#305;n maliyeti &#231;ok daha b&#252;y&#252;k olabilir.</p><p>&#304;kincisi, insano&#287;lunun ta kendisi. Resmi bir yap&#305;n&#305;n olmad&#305;&#287;&#305; d&#252;z organizasyonlarda, ka&#231;&#305;n&#305;lmaz olarak kay&#305;t d&#305;&#351;&#305; ve hesap verilemeyen &#246;rt&#252;k hiyerar&#351;iler olu&#351;ur. Unvanlar kald&#305;r&#305;l&#305;rsa kararlar en yetkin olana de&#287;il, sesi en y&#252;ksek &#231;&#305;kana kal&#305;r. Ama burada zaten daha az insan hedeflendi&#287;i i&#231;in bu riskin &#231;ok da b&#252;y&#252;k olmayaca&#287;&#305;n&#305; d&#252;&#351;&#252;n&#252;yorum.</p><h3>Kodun Otoritesi</h3><p>&#350;irketler art&#305;k cephaneyi yapay zek&#226;dan al&#305;yor; cephaneyi y&#246;neten katman&#305; kald&#305;r&#305;yor; geriye sadece i&#351; bitiriciler kal&#305;yor. Bu tablonun geri d&#246;nece&#287;ine dair i&#351;aretler de zay&#305;f. Geri d&#246;n&#252;&#351; senaryosu ger&#231;ekle&#351;se bile, geri d&#246;nen &#351;ey eski organizasyon &#351;emas&#305; olmayacak, yeni ve daha ucuz bir cephane (outsource ya da junior) olacak. Koordinasyon katman&#305; ise yapay zek&#226; taraf&#305;ndan yutuldu ve geri gelmeyecek. &#199;&#252;nk&#252; o katman&#305;n yapt&#305;&#287;&#305; i&#351;ler (rapor yazmak, durumu birilerine aktarmak, onay trafi&#287;ini y&#246;netmek) art&#305;k makinelerin en iyi yapt&#305;&#287;&#305; i&#351;ler.</p><p>Bu yeni d&#252;zen bireysel olarak da bir duru&#351; gerektiriyor. Gelecekte avantajl&#305; olacak olanlar, yeni bir geli&#351;me g&#246;rd&#252;&#287;&#252;nde beklemeyenler; do&#287;rudan bir &#351;ey in&#351;a etmeye ba&#351;layanlard&#305;r. Bekleyip haz&#305;rl&#305;k yapanlar, haz&#305;rl&#305;k bitti&#287;inde in&#351;a edilecek &#351;eyin &#231;oktan bitti&#287;ini g&#246;r&#252;r.</p><p>Sonu&#231; olarak, liderlik bir unvan de&#287;il, bir davran&#305;&#351;. &#199;&#305;kabilece&#287;iniz en &#252;st basamak kartvizitinizde yazmayacak, in&#351;a ettikleriniz s&#246;yleyecek.</p>]]></content:encoded></item><item><title><![CDATA[Anthropic Kendi Yarattığından Korktu]]></title><description><![CDATA[27 y&#305;ll&#305;k a&#231;&#305;&#287;&#305; bulan model neden kamuya a&#231;&#305;lm&#305;yor?]]></description><link>https://www.theexecutives.net/p/anthropic-kendi-yarattgndan-korktu</link><guid isPermaLink="false">https://www.theexecutives.net/p/anthropic-kendi-yarattgndan-korktu</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 13 Apr 2026 05:31:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!saJz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Anthropic&#8217;in ge&#231;en haftaki a&#231;&#305;klamas&#305; ger&#231;ekten b&#252;y&#252;k yank&#305; uyand&#305;rd&#305;. &#199;ok enteresan &#351;ekilde Anthropic, yeni modeli Claude Mythos&#8217;un genel kullan&#305;ma sunulmayacak kadar tehlikeli oldu&#287;unu duyurdu. Asl&#305;nda modelin varl&#305;&#287;&#305; birka&#231; haftad&#305;r konu&#351;uluyordu. Ama ger&#231;ekten bunu beklemiyorduk.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!saJz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!saJz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 424w, https://substackcdn.com/image/fetch/$s_!saJz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 848w, https://substackcdn.com/image/fetch/$s_!saJz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 1272w, https://substackcdn.com/image/fetch/$s_!saJz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!saJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png" width="1333" height="742" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:742,&quot;width&quot;:1333,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1836269,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/193998604?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!saJz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 424w, https://substackcdn.com/image/fetch/$s_!saJz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 848w, https://substackcdn.com/image/fetch/$s_!saJz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 1272w, https://substackcdn.com/image/fetch/$s_!saJz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2025eb9-f353-494e-a11f-cd332c7d0ca8_1333x742.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Anthropic&#8217;in yay&#305;nlad&#305;&#287;&#305; teknik raporda Mythos, daha &#246;nceki hi&#231;bir modelde g&#246;r&#252;lmemi&#351; d&#252;zeyde ak&#305;l y&#252;r&#252;tme ve siber g&#252;venlik yeteneklerine sahip. Model, mevcut Opus modelinin &#252;zerinde yer alan &#8220;Capybara&#8221; adl&#305; yeni bir model kategorisinde konumlan&#305;yor. &#350;irket, bu modelin siber g&#252;venlik alan&#305;nda &#8220;bir basamak atlamay&#305;&#8221; temsil etti&#287;ini ve k&#246;t&#252; niyetli akt&#246;rlerin eline ge&#231;mesi durumunda elektrik &#351;ebekeleri, hastaneler ve k&#252;resel finans a&#287;lar&#305; gibi kritik altyap&#305;lar&#305; fel&#231; edebilecek kapasitede oldu&#287;unu belirtti.</p><h2>Teknik Yetenekler</h2><p>Modelin yeteneklerine dair somut &#246;rnekler de yok de&#287;il. Mythos, OpenBSD gibi d&#252;nyan&#305;n en g&#252;venli kabul edilen i&#351;letim sisteminde 27 y&#305;ld&#305;r fark edilmeyen kritik bir g&#252;venlik a&#231;&#305;&#287;&#305;n&#305; tespit etti. Bunun yan&#305; s&#305;ra FreeBSD&#8217;de 17 y&#305;ll&#305;k bir uzaktan kod &#231;al&#305;&#351;t&#305;rma a&#231;&#305;&#287;&#305; bularak, bir sald&#305;rgan&#305;n internet &#252;zerinden sunucunun tam kontrol&#252;n&#252; ele ge&#231;irmesini sa&#287;layacak bir kod geli&#351;tirdi. &#220;stelik bunu tamamen kendi ba&#351;&#305;na, hi&#231;bir insan m&#252;dahalesi olmadan ba&#351;ard&#305;.</p><p>As&#305;l tehlike, modelin sadece hatalar&#305; bulmas&#305; de&#287;il, birden fazla g&#252;venlik a&#231;&#305;&#287;&#305;n&#305; birbirine ba&#287;layarak karma&#351;&#305;k ve &#231;ok a&#351;amal&#305; sald&#305;r&#305; vekt&#246;rleri olu&#351;turabilmesi. &#350;irket, birka&#231; hafta i&#231;inde t&#252;m b&#252;y&#252;k i&#351;letim sistemleri ve web taray&#305;c&#305;lar&#305;nda binlerce a&#231;&#305;&#287;&#305; belirledi&#287;ini duyurdu.</p><h2>Barda&#287;&#305;n Dolu Taraf&#305;</h2><p>Bu modele ve a&#231;&#305;klamaya y&#246;nelik olumlu g&#246;r&#252;&#351;ler, Anthropic&#8217;in bu yakla&#351;&#305;m&#305;n&#305; &#8220;sorumlu bir duru&#351;&#8221; olarak tan&#305;ml&#305;yor. Concordia &#220;niversitesi&#8217;nden ekonomi profes&#246;r&#252; Moshe Lander, bu durumu bir ila&#231; &#351;irketinin hen&#252;z yan etkileri tam olarak test edilmemi&#351; bir ilac&#305; piyasaya s&#252;rmemesine benzeterek, &#351;irketin toplumu korumak ad&#305;na k&#226;r&#305;ndan feragat etti&#287;ini s&#246;yledi.</p><p>Anthropic, ayr&#305;ca Project Glasswing ad&#305;n&#305; verdi&#287;i bir proje ba&#351;latt&#305;. Aralar&#305;nda Amazon, Apple, Microsoft, Google, CrowdStrike, Cisco ve Linux Foundation&#8217;&#305;n da bulundu&#287;u yakla&#351;&#305;k 40 kurulu&#351;a Mythos eri&#351;imi sa&#287;land&#305;. Anthropic bu &#231;al&#305;&#351;malar i&#231;in 100 milyon dolara kadar kullan&#305;m kredisi de verdi.</p><p>Meselenin ciddiyetini g&#246;steren en &#231;arp&#305;c&#305; geli&#351;me ise Washington&#8217;dan geldi: ABD Hazine Bakan&#305; Scott Bessent ve Fed Ba&#351;kan&#305; Jerome Powell, Mythos&#8217;un siber riskleri konusunda Citigroup, Morgan Stanley, Bank of America, Wells Fargo ve Goldman Sachs CEO&#8217;lar&#305;n&#305; kapal&#305; kap&#305;lar ard&#305;nda acil bir toplant&#305;ya &#231;a&#287;&#305;rd&#305;. Bu, bir yapay zek&#226; modelinin bu kadar &#252;st d&#252;zeyde g&#252;venlik toplant&#305;s&#305;na neden oldu&#287;u ilk &#246;rnek.</p><h2>Barda&#287;&#305;n Bo&#351; Taraf&#305;</h2><p>&#214;te yandan, olduk&#231;a sert ele&#351;tiriler de var. Meta&#8217;n&#305;n eski Ba&#351; Yapay Zek&#226; Bilimcisi Yann LeCun (Meta&#8217;dan ayr&#305;larak kendi giri&#351;imini kurdu), Anthropic&#8217;in bu &#8220;felaket senaryolar&#305;n&#305;&#8221; bir pazarlama takti&#287;i ve &#8220;d&#252;zenleyici ele ge&#231;irme&#8221; (regulatory capture) stratejisi olarak g&#246;r&#252;yor. LeCun, Mythos hakk&#305;nda da &#8220;sa&#231;mal&#305;k ve kendini kand&#305;rma&#8221; ifadesini kulland&#305;. Ele&#351;tirenlere g&#246;re, Anthropic teknolojisini &#8220;benzersiz bir &#351;ekilde tehlikeli&#8221; olarak pazarlayarak h&#252;k&#252;metleri a&#287;&#305;r d&#252;zenlemeler yapmaya zorluyor; bu da y&#252;ksek uyum maliyetleri nedeniyle k&#252;&#231;&#252;k giri&#351;imlerin ve a&#231;&#305;k kaynakl&#305; modellerin rekabet edememesine yol a&#231;acak.</p><p>Trump&#8217;&#305;n eski yapay zek&#226; dan&#305;&#351;man&#305; David Sacks da Anthropic&#8217;in &#8220;korku temelli sofistike bir d&#252;zenleyici ele ge&#231;irme stratejisi&#8221; izledi&#287;ini s&#246;yledi.</p><p>Anthropic&#8217;in siber sald&#305;r&#305; iddialar&#305;n&#305; destekleyen do&#287;rulanabilir veriler sunmamas&#305;, g&#252;venlik toplulu&#287;u i&#231;inde bu raporlar&#305;n &#8220;y&#252;zde 90 g&#246;steri&#351;, y&#252;zde 10 ger&#231;ek&#8221; oldu&#287;u &#351;eklinde yorumlanmas&#305;na neden oldu. &#350;irketin ge&#231;mi&#351;te Claude Opus modelinin g&#252;venlik a&#231;&#305;klar&#305;n&#305; bulabildi&#287;ine dair iddialar&#305;n&#305;n, modelin hem hatay&#305; hem de yamay&#305; hal&#252;sinasyon g&#246;rmesi nedeniyle geri &#231;ekmek zorunda kalmas&#305;, Mythos hakk&#305;ndaki iddialara dair &#351;&#252;pheleri art&#305;r&#305;yor.</p><h2>Daha Derin Bir Endi&#351;e</h2><p>Belki de en rahats&#305;z edici geli&#351;me, Anthropic&#8217;in kendi i&#231; politikas&#305;ndaki de&#287;i&#351;im. &#350;irketin &#350;ubat 2026&#8217;da yay&#305;nlad&#305;&#287;&#305; Sorumlu &#214;l&#231;eklendirme Politikas&#305; (RSP) v3.0 g&#252;ncellemesiyle, gerekli g&#252;venlik &#246;nlemleri al&#305;namazsa geli&#351;tirme s&#252;recini durdurma taahh&#252;d&#252;n&#252; sessizce kald&#305;rd&#305;&#287;&#305; ortaya &#231;&#305;kt&#305;. Bu, 2023&#8217;ten beri Anthropic&#8217;i rakiplerinden ay&#305;ran temel mekanizmayd&#305;. Yeni politikada durdurma yerine, yaln&#305;zca Anthropic&#8217;in yar&#305;&#351;ta lider oldu&#287;u ve felaket riskinin ciddi g&#246;r&#252;ld&#252;&#287;&#252; durumlarda &#8220;geciktirme&#8221; vaadi getirildi. Ama ele&#351;tirmenlere g&#246;re bu ko&#351;ullar&#305;n ayn&#305; anda ger&#231;ekle&#351;mesi neredeyse imkans&#305;z.</p><p>Zamanlama da dikkat &#231;ekici. Ayn&#305; hafta ABD Savunma Bakan&#305; Pete Hegseth, Anthropic&#8217;e Claude&#8217;un askeri kullan&#305;mdaki k&#305;s&#305;tlamalar&#305;n&#305; kald&#305;rmas&#305; i&#231;in bir &#252;ltimatom vermi&#351;ti. Belki en &#231;arp&#305;c&#305; sinyal ise i&#231;eriden geldi: Anthropic&#8217;in Koruma Ara&#351;t&#305;rmalar&#305; ekip lideri Mrinank Sharma, RSP v3 de&#287;i&#351;ikli&#287;i duyurusundan iki hafta &#246;nce istifa etti ve kamuoyuna yazd&#305;&#287;&#305; mektupta &#8220;d&#252;nyan&#305;n tehlikede oldu&#287;u&#8221; ifadesini kulland&#305;. Sharma, organizasyon i&#231;inde &#8220;en &#246;nemli olan&#305; bir kenara b&#305;rakma bask&#305;lar&#305;yla&#8221; s&#252;rekli kar&#351;&#305;la&#351;t&#305;&#287;&#305;n&#305; ve de&#287;erlerin eylemlere ger&#231;ekten y&#246;n vermesinin ne kadar zor oldu&#287;unu yazd&#305;. Anthropic&#8217;ten ayr&#305;l&#305;nca muhtemelen yeni bir yapay zek&#226; giri&#351;imi ba&#351;latt&#305;&#287;&#305;n&#305; d&#252;&#351;&#252;nm&#252;&#351; olabilirsiniz. Ama Sharma sanki bu i&#351;lerden elini ete&#287;ini &#231;ekmi&#351;e benziyor. &#304;ngiltere&#8217;ye d&#246;n&#252;p &#351;iir alan&#305;nda y&#252;ksek lisans yapmak istemesi ger&#231;ekten enteresan.</p><h2>Gelece&#287;e Bak&#305;&#351;</h2><p>Gelecekte bizi bekleyen geli&#351;meler, bug&#252;nk&#252; tart&#305;&#351;malar&#305; g&#246;lgede b&#305;rakacak kadar &#252;rk&#252;t&#252;c&#252;. Yapay zek&#226; sistemleri art&#305;k sadece birer ara&#231; olmaktan &#231;&#305;k&#305;p, kendi geli&#351;imlerini optimize eden otonom sistemlere d&#246;n&#252;&#351;me yolunda ilerliyor. &#214;n&#252;m&#252;zdeki on y&#305;l i&#231;inde yapay zek&#226;lar kendi e&#287;itim setlerini haz&#305;rlayacak, kendi mimarilerini optimize edecek ve yaz&#305;l&#305;m geli&#351;tirme d&#246;ng&#252;leri aylardan saatlere d&#252;&#351;ecek.</p><p>En temel sorun ise &#8220;enstr&#252;mantal yak&#305;nsama&#8221; problemi. Bir hedefe ula&#351;mak i&#231;in optimize edilmi&#351; bir yapay zek&#226;, &#8220;kapatma d&#252;&#287;mesini&#8221; bir engel olarak g&#246;rebilir.</p><p>&#304;nsan kontrol&#252;n&#252;n bypass edilebilece&#287;i bu yeni d&#252;zende, yapay zek&#226; bizden nefret etti&#287;i i&#231;in de&#287;il, hedeflerine ula&#351;ma konusundaki a&#351;&#305;r&#305; sadakati nedeniyle m&#252;dahalemizi tolere etmeyecektir. T&#305;pk&#305; HAL 9000&#8217;in dedi&#287;i gibi: &#8220;Bu g&#246;rev, senin onu tehlikeye atmana izin veremeyece&#287;im kadar &#246;nemli.&#8221; Gelecek, bir yapay zek&#226;n&#305;n bizi yok etmek istemesi de&#287;il, bizi sadece yolundaki birer &#8220;s&#252;rt&#252;nme&#8221; veya &#8220;de&#287;i&#351;ken&#8221; olarak g&#246;r&#252;p denklemden &#231;&#305;karmas&#305; riskini ta&#351;&#305;yor.</p><p>Mythos, yapay zek&#226;n&#305;n siber g&#252;venlik alan&#305;ndaki potansiyelini somut olarak g&#246;zler &#246;n&#252;ne serdi. Ancak as&#305;l soru de&#287;i&#351;medi: Bu g&#252;c&#252; kontrol edebilecek yasal ve teknik mekanizmalar, teknolojinin h&#305;z&#305;na yeti&#351;ebilecek mi? &#350;u ana kadarki kan&#305;tlarla, bu soruya iyimser bir yan&#305;t veremiyoruz.</p>]]></content:encoded></item><item><title><![CDATA[Değişen Paradigma]]></title><description><![CDATA[D&#252;nya de&#287;i&#351;iyor ancak belki de d&#252;&#351;&#252;nd&#252;&#287;&#252;m&#252;z kadar h&#305;zl&#305; de&#287;il]]></description><link>https://www.theexecutives.net/p/degisen-paradigma</link><guid isPermaLink="false">https://www.theexecutives.net/p/degisen-paradigma</guid><dc:creator><![CDATA[Burak Su]]></dc:creator><pubDate>Fri, 10 Apr 2026 05:30:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eVwJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#304;lk yaz&#305;m&#305;z, <a href="https://www.theexecutives.net/p/degismeyen-paradigma">De&#287;i&#351;meyen Paradigma</a> yaz&#305;s&#305; ezberlerimize itiraz ediyor, teknolojik geli&#351;me ile ilgili &#252;&#231; temel itiraz i&#231;eriyordu. Teknolojik geli&#351;im herkes i&#231;in iyi de&#287;ildir. Teknolojik de&#287;i&#351;im yava&#351;lat&#305;labilir, durdurulabilir. Teknoloji &#231;o&#287;u zaman i&#351;siz b&#305;rakt&#305;&#287;&#305; insanlar i&#231;in yeni i&#351;ler yaratmaz.</p><p>Bu yaz&#305; ise ilk yaz&#305;n&#305;n kar&#351;&#305;t&#305; olarak yapay zek&#226; geli&#351;meleri kar&#351;&#305;s&#305;nda ger&#231;ekte de&#287;i&#351;meyen ama alg&#305;da de&#287;i&#351;en &#351;eyler &#252;zerine. &#214;nce paradigma genellikle nas&#305;l de&#287;i&#351;ir bir &#252;zerinden ge&#231;elim.</p><blockquote><p><em>Bir paradigma, d&#246;nemin sorunlar&#305;n&#305; &#231;&#246;zd&#252;&#287;&#252;nde do&#287;al olarak kabul g&#246;r&#252;r. &#304;nsanlar bu kurallar i&#231;inde ya&#351;ar ve paradigmalar&#305; sorgulamaz; onlar &#8220;ger&#231;eklik&#8221; san&#305;l&#305;r. Zamanla, paradigman&#305;n a&#231;&#305;klayamad&#305;&#287;&#305; sorunlar (anomali) ortaya &#231;&#305;kar. &#304;lk ba&#351;ta g&#246;rmezden gelinir veya &#8220;istisna&#8221; say&#305;l&#305;r. Anomaliler &#231;o&#287;al&#305;nca eski sistem i&#351;lemez olur. &#8220;Eskisi gibi olmuyor, yenisi de hen&#252;z yok&#8221; denilen sanc&#305;l&#305; bir aray&#305;&#351; d&#246;nemi ba&#351;lar. Kriz d&#246;neminde ortaya &#231;&#305;kan yeni bir model, eski paradigman&#305;n &#231;&#246;zemedi&#287;i anomalileri kolayca &#231;&#246;zer. Yeni modelin ba&#351;ar&#305;s&#305; g&#246;r&#252;ld&#252;k&#231;e, insanlar (&#246;zellikle yeni nesil) bu paradigmay&#305; benimsemeye ba&#351;lar. Eski paradigmay&#305; savunanlar yava&#351; yava&#351; sahneden &#231;ekilir.</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eVwJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eVwJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 424w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 848w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 1272w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eVwJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png" width="864" height="530" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:530,&quot;width&quot;:864,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:873474,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/193733187?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eVwJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 424w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 848w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 1272w, https://substackcdn.com/image/fetch/$s_!eVwJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff58a46c8-f03e-42c4-81a2-a96d8585cd4c_864x530.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bu sanc&#305;l&#305; de&#287;i&#351;im bazen beklenmedik derecede h&#305;zl&#305; olur. Herkes bir m&#305;knat&#305;s&#305;n etkisine girmi&#351; gibi bir anda yeni paradigmaya hizalan&#305;r. COVID pandemisi bunun iyi &#246;rneklerinden birisi. Mecburen de olsa bir anda hayat&#305;m&#305;za uzaktan &#231;al&#305;&#351;ma modeli girdi. O zamanlar kadar yayg&#305;n olmasa da hibrit &#231;al&#305;&#351;ma &#351;eklinde hala hayat&#305;m&#305;z&#305;n bir par&#231;as&#305;. Teknolojiden &#246;rnek verecek olursak iPhone an&#305; iyi bir &#246;rnek olabilir. Sadece birka&#231; y&#305;lda tu&#351;lu telefonlar yerini dokunmatik ekrana b&#305;rakt&#305;.</p><p>Yapay zek&#226; y&#305;llard&#305;r geli&#351;tirilen ve kullan&#305;lan bir teknoloji olmas&#305;na ra&#287;men toplumun geni&#351; kesimlerini m&#305;knat&#305;s gibi hizalamas&#305; Kas&#305;m 2022 ChatGPT lansman&#305; ile oldu. Sadece 2 ayda 100 milyon kullan&#305;c&#305;ya ula&#351;an OpenAI&#8217;&#305; h&#305;zl&#305;ca rakipleri izledi.</p><p>Teknoloji s&#305;kl&#305;kla &#8220;early adopters&#8221; ile ba&#351;layan bir dalga ile kitleselle&#351;ir. Dil modelleri, g&#246;rsel modeller, video ve m&#252;zik &#252;retim ara&#231;lar&#305;, g&#252;nl&#252;k kulland&#305;&#287;&#305;m&#305;z uygulamalar&#305;n i&#231;ine entegre olan yapay zek&#226; teknolojileri bir tsunami dalgas&#305; gibi hayat&#305;m&#305;za girdi. Aktif kullan&#305;c&#305;s&#305; olmayanlar bile mecburen t&#252;keticisi olmak zorunda kald&#305;lar. (Linkedin i&#231;eriklerinin &#231;o&#287;u, AI Slop i&#231;erikler, AI videolar vb.)</p><p>YZ&#8217;nin yaratt&#305;&#287;&#305; bu b&#252;y&#252;k etkinin bir sebebi performans kaynakl&#305; (&#231;&#305;kt&#305;lar&#305;n ba&#351;ar&#305;s&#305;) olmas&#305;. Di&#287;er bir sebebi ise sosyal medya ba&#351;ta olmak &#252;zere t&#252;m medya &#231;e&#351;itlerinde s&#252;rekli haber olabilmesi. Her yeni versiyonunun, her yeni kabiliyetinin ayr&#305; ayr&#305; konu&#351;ulmas&#305; ve b&#252;y&#252;k bir &#8220;hype&#8221; yarat&#305;lmas&#305;. Eskiden b&#246;yle konular teknoloji ve bilim ile ilgilenen insanlar&#305;n konu&#351;tu&#287;u ni&#351; say&#305;labilecek bir alana hapsolurdu. &#350;u an evlerde, okullarda, kafe k&#246;&#351;elerinde konu&#351;uluyor. YZ ile &#252;retilen i&#231;erikler elden ele dola&#351;&#305;yor. T&#252;m bu hype etkisi ile herkes m&#305;knat&#305;s etkisinde d&#252;nyan&#305;n art&#305;k bildi&#287;imiz gibi olmayaca&#287;&#305;n&#305; d&#252;&#351;&#252;n&#252;yor.</p><p>Her g&#252;n sosyal medyada ayn&#305; tweetler: &#8220;Art&#305;k yaz&#305;l&#305;m bir meslek de&#287;il!&#8221; &#8221;Hollywood bir gecede bitti&#8221; &#8221;Tasar&#305;mc&#305;lar&#305;n g&#246;z&#252; ya&#351;l&#305;&#8221;</p><p>Peki ger&#231;ekten &#246;yle mi? &#199;ok ba&#351;ar&#305;l&#305; &#231;&#305;kt&#305;lara ra&#287;men, bir ara&#231; olarak verimlili&#287;i ciddi anlamda artt&#305;rmas&#305;na ra&#287;men bahsedildi&#287;i kadar b&#252;y&#252;k toplumsal bir d&#246;n&#252;&#351;&#252;m ya&#351;and&#305; m&#305;? G&#252;ndeme, olaylara, haberlere anl&#305;k bakman&#305;n sonucu olarak de&#287;i&#351;imi acaba biraz fazla g&#246;z&#252;m&#252;zde b&#252;y&#252;t&#252;yor olabilir miyiz? Bir paradigma k&#246;rl&#252;&#287;&#252; s&#246;z konusu olabilir mi?</p><p>ChatGPT an&#305; ile ba&#351;layan YZ devriminin olas&#305; etkileri neler olacakt&#305;, hat&#305;rl&#305;yor musunuz? &#8220;Google Search&#8217;&#252;n sonu.&#8221; &#8220;Apple YZ yar&#305;&#351;&#305;n&#305; ka&#231;&#305;rd&#305;.&#8221; &#8221;Doktorlar (avukatlar, yaz&#305;l&#305;mc&#305;lar vb.) i&#351;siz kalacak!&#8221; &#8221;&#220;niversiteler bitti. YZ ile art&#305;k hi&#231;bir &#351;ey &#246;&#287;renmene gerek yok&#8221; vb.</p><p>Benim ve bizim de bolca yaz&#305;p &#231;izdi&#287;imiz konular. Google Search yerinde duruyor. Apple da forsundan pek bir &#351;ey kaybetmi&#351; gibi de&#287;il. Ekonomik s&#305;k&#305;nt&#305;lar ya da pandemi etkisi ile daralan sekt&#246;rler olsa da YZ kaynakl&#305; i&#351;sizlik hen&#252;z yaz&#305;p &#231;izdi&#287;imiz kadar olmad&#305;. Bu y&#305;l da gen&#231;ler s&#305;navlara haz&#305;rlan&#305;yorlar. Hala iyi &#252;niversiteler var. Ve g&#246;r&#252;len o ki bir s&#252;re daha olacak.</p><p>Alg&#305;lad&#305;&#287;&#305;m&#305;z d&#252;nya ile ger&#231;ek aras&#305;nda ciddi bir fark var. Fark&#305;n sebebi bence yapay zekan&#305;n potansiyel olarak yapabilecekleri ile ger&#231;ek d&#252;nyan&#305;n imkanlar&#305; aras&#305;ndaki fark. Ba&#351;ta devletler, kurumlar, &#351;irketler ve bireyler d&#252;&#351;&#252;nd&#252;&#287;&#252;m&#252;z kadar h&#305;zl&#305; adapte olam&#305;yorlar. &#199;ok h&#305;zl&#305; adapte olan bireyler olsa bile mevcut d&#252;zen bu kadar h&#305;zl&#305; de&#287;i&#351;meye m&#252;sait de&#287;il. De&#287;i&#351;ecek mi? Kesinlikle de&#287;i&#351;ecek. Ama h&#305;z konusunu biraz abartm&#305;&#351; olabiliriz.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!axqO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!axqO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 424w, https://substackcdn.com/image/fetch/$s_!axqO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 848w, https://substackcdn.com/image/fetch/$s_!axqO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 1272w, https://substackcdn.com/image/fetch/$s_!axqO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!axqO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!axqO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 424w, https://substackcdn.com/image/fetch/$s_!axqO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 848w, https://substackcdn.com/image/fetch/$s_!axqO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 1272w, https://substackcdn.com/image/fetch/$s_!axqO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f5d1e17-7042-44b9-aa90-2c7443bbb517_3840x3840.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Yukar&#305;daki &#231;al&#305;&#351;ma <a href="https://www.anthropic.com/research/labor-market-impacts">Claude&#8217;ye ait.</a> Teorik olarak YZ&#8217;nin yapabilece&#287;i i&#351;ler ile &#351;u an yapabildiklerini g&#246;steriyor. D&#252;nya hen&#252;z YZ teknolojilerine adapte olabilmi&#351; de&#287;il. &#199;ok b&#252;y&#252;k bir de&#287;i&#351;im bizi bekliyor. Buna haz&#305;rlanacak zaman&#305;m&#305;z olacak gibi. Te&#351;ekk&#252;rler hantal &#351;irketler, te&#351;ekk&#252;rler b&#252;rokrasi. Bug&#252;n dikkat etmemiz gereken &#351;ey bahsetti&#287;im &#8220;De&#287;i&#351;en Paradigma&#8221;. Eski modelin, eski d&#252;nya anlay&#305;&#351;&#305;n&#305;n de&#287;i&#351;ti&#287;ini sanmamak laz&#305;m. &#350;u an d&#252;nya hala eskisi gibi d&#246;n&#252;yor. Bir s&#252;re daha yalpalaya yalpalaya d&#246;nmeye devam edecek.</p><p>&#350;&#246;yle d&#252;&#351;&#252;n&#252;n, buraya kadar okuduysan&#305;z, hala umut var. :)</p><div><hr></div><p>Claude&#8217;nin &#8220;Labor market impacts of AI: A new measure and early evidence&#8221; &#231;al&#305;&#351;mas&#305;n&#305; <a href="https://youtu.be/BD_QK8VdrbM">Executive Summary yay&#305;n&#305;</a>nda de&#287;erlendirmi&#351;tik.</p>]]></content:encoded></item><item><title><![CDATA[Bu Sefer Patronlar Korkmalı]]></title><description><![CDATA[Project Prometheus ve Verimsizli&#287;in Sonu]]></description><link>https://www.theexecutives.net/p/bu-sefer-patronlar-korkmal</link><guid isPermaLink="false">https://www.theexecutives.net/p/bu-sefer-patronlar-korkmal</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 06 Apr 2026 05:31:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OJQP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Bug&#252;nlerde teknoloji d&#252;nyas&#305;nda herkes ayn&#305; soruyu soruyor: &#8220;Yapay zek&#226; yaz&#305;l&#305;mc&#305;lar&#305;n sonunu mu getirecek?&#8221; Kod yazan algoritmalar&#305;n karma&#351;&#305;k yaz&#305;l&#305;m mimarilerini saniyeler i&#231;inde kurgulamas&#305; elbette b&#252;y&#252;k bir devrim. Ancak as&#305;l b&#252;y&#252;k f&#305;rt&#305;na, ekranlar&#305;n i&#231;inde de&#287;il, fabrikalarda kopmak &#252;zere. Yapay zek&#226;n&#305;n sadece dijital verilerle de&#287;il, fiziksel d&#252;nyayla da etkile&#351;ime girdi&#287;i d&#246;neme do&#287;ru h&#305;zla yol al&#305;yoruz.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OJQP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OJQP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OJQP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4059462,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/193280646?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OJQP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!OJQP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F437c3b67-2733-46be-b03d-a1df14e93077_1920x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Bu d&#246;n&#252;&#351;&#252;m&#252;n en ses getiren hamlesi, Amazon&#8217;un kurucusu Jeff Bezos&#8217;tan geldi. Bezos, bir yaz&#305;l&#305;m &#351;irketi kurmaya &#231;al&#305;&#351;m&#305;yor; geleneksel &#252;retimi k&#246;k&#252;nden de&#287;i&#351;tirecek 100 milyar dolarl&#305;k devasa bir yat&#305;r&#305;m fonu i&#231;in &#231;al&#305;&#351;&#305;yor. Wall Street Journal&#8217;&#305;n haberine g&#246;re bu fon, yat&#305;r&#305;mc&#305; belgelerinde &#8220;imalat d&#246;n&#252;&#351;&#252;m arac&#305;&#8221; olarak tan&#305;mlan&#305;yor. Yani verimsiz &#231;al&#305;&#351;an fabrikalar&#305; sat&#305;n al&#305;p yapay zek&#226; ile yeniden kurgulamak.</p><h2><strong>Yeni Proje: Project Prometheus</strong></h2><p>Bezos&#8217;un bu fikrinin kalbinde Project Prometheus adl&#305; giri&#351;im yer al&#305;yor. Kas&#305;m 2025&#8217;te 6,2 milyar dolar sermaye ile kurulan &#351;irkette Bezos, eski Google y&#246;neticisi, fizik&#231;i ve kimyager Vik Bajaj ile birlikte e&#351; CEO olarak g&#246;rev yap&#305;yor. Bajaj&#8217;&#305;n ge&#231;mi&#351;i projenin saf bir para oyunundan ibaret olmad&#305;&#287;&#305;n&#305; anlat&#305;yor diyebiliriz.</p><p>Peki Prometheus ne yap&#305;yor? A&#351;ina oldu&#287;umuz ChatGPT ya da Claude gibi metin tabanl&#305; modellerden &#231;ok farkl&#305; bir &#351;ey: fiziksel d&#252;nyan&#305;n kurallar&#305;n&#305;, termodinamik yasalar&#305;n&#305; anlayan ve malzeme bilimine hakim &#8220;Ger&#231;ek D&#252;nya Yapay zek&#226;s&#305;&#8221; geli&#351;tiriyor. Bu teknoloji sayesinde bir u&#231;ak kanad&#305;n&#305;n etraf&#305;ndaki hava ak&#305;&#351;&#305; veya bir metal par&#231;an&#305;n ne zaman &#231;atlayaca&#287;&#305;, aylarca s&#252;ren testler yerine dijital ortamda sim&#252;le edilebilecek.</p><h2>Hedef &#304;&#351;&#231;iler De&#287;il</h2><p>Burada &#246;nemli bir n&#252;ans var: Prometheus&#8217;un birincil oda&#287;&#305; montaj bantlar&#305;n&#305; robotlara teslim etmek de&#287;il. Bunlar zaten d&#252;n&#252;n konusu. Prometheus&#8217;un hedefleri &#252;retim &#246;ncesi s&#252;re&#231;leri yani prototipleme, m&#252;hendislik tasar&#305;m&#305;, malzeme optimizasyonunu yapay zek&#226; ile iyile&#351;tirmek. Bu ayr&#305;m kritik &#231;&#252;nk&#252; as&#305;l hedef, fabrika i&#351;&#231;isini de&#287;il, fabrikay&#305; y&#246;netemeyen verimsiz i&#351;letme yap&#305;lar&#305;n&#305; k&#246;kl&#252; bi&#231;imde d&#246;n&#252;&#351;t&#252;rmek.</p><p>Bezos bu teknolojiyi &#231;ip &#252;retimi, havac&#305;l&#305;k, savunma ve otomotiv gibi sekt&#246;rlerdeki k&#246;hnemi&#351; &#351;irketleri sat&#305;n alarak hayata ge&#231;irmeyi planl&#305;yor. Strateji net: Hantal veri sistemlerine ve ge&#231; kal&#305;nm&#305;&#351; yat&#305;r&#305;m kararlar&#305;na dayal&#305; tesisleri al&#305;p, yapay zek&#226;n&#305;n g&#252;c&#252;yle yeniden in&#351;a etmek.</p><h2><strong>Yapay Zek&#226; &#304;&#351;&#231;inin De&#287;il, Verimsiz Patronun D&#252;&#351;man&#305;</strong></h2><p>Peki bu d&#246;n&#252;&#351;&#252;mden ger&#231;ekten kim zarar g&#246;r&#252;r? Yapay zek&#226; ve robotlar konusunda yayg&#305;n anlat&#305; &#8220;i&#351;&#231;iler i&#351;ini kaybedecek&#8221;. Ama bu tabloyu biraz daha dikkatli okumak gerekiyor.</p><p>Prometheus&#8217;un hedefindeki &#351;irketler, teknolojiyi benimseyememi&#351;, dijitalle&#351;meye yat&#305;r&#305;m yapmam&#305;&#351;, onlarca y&#305;l ayn&#305; s&#252;re&#231;lerle idare etmi&#351; i&#351;letmeler. Bu &#351;irketlerin sahipleri ve y&#246;neticileri, asl&#305;nda hem &#231;al&#305;&#351;anlar&#305;n&#305; hem de rakiplerine kar&#351;&#305; rekabet g&#252;&#231;lerini y&#305;llarca istismar etmi&#351; bir yap&#305;y&#305; temsil ediyor. Yapay zek&#226; burada devreye girdi&#287;inde as&#305;l sars&#305;lan taraf, i&#351;&#231;i de&#287;il; verimsizlikte israr eden eski i&#351;letme modeli oluyor.</p><p>Bu &#231;er&#231;eveden bak&#305;ld&#305;&#287;&#305;nda baz&#305; ilgin&#231; ger&#231;ekler ortaya &#231;&#305;k&#305;yor. Kalite kontrol i&#351;&#231;isi yerini kaybetmez; aksine, mikro hatalar&#305; tespit eden AI g&#246;r&#252;nt&#252;leme sistemlerinin yan&#305;nda daha az rutin i&#351; yapan, daha kabiliyetli bir role evrilir. M&#252;hendis, aylar s&#252;ren prototipleme d&#246;ng&#252;lerinden kurtulur; tasar&#305;m ve inovasyon &#252;zerine yo&#287;unla&#351;&#305;r. Lojistik &#231;al&#305;&#351;an&#305;, fiziksel y&#252;k&#252;n b&#252;y&#252;k k&#305;sm&#305;n&#305; robotlara devreder; koordinasyon ve problem &#231;&#246;zmeye odaklan&#305;r.</p><p>As&#305;l tehdit alt&#305;ndaki grup &#351;u: Rakiplerine k&#305;yasla teknolojiyi benimsemeyi geciktirmi&#351;, &#8220;b&#246;yle y&#252;r&#252;d&#252;, neden de&#287;i&#351;tirelim&#8221; anlay&#305;&#351;&#305;yla fabrikas&#305;n&#305; y&#246;netmeye devam eden orta &#246;l&#231;ekli patronlar. Onlar&#305;n i&#351; modeli, bu fonun tam hedefinde.</p><p>Tabii ki bu tabloyu farkl&#305; okuyanlar da var. Mesela Senat&#246;r Bernie Sanders, X&#8217;te yay&#305;mlad&#305;&#287;&#305; ve milyonlarca kez g&#246;r&#252;nt&#252;lenen g&#246;nderisinde &#8220;Oligarklar i&#351;&#231;ilere kar&#351;&#305; tam anlam&#305;yla sava&#351; a&#231;&#305;yor&#8221; dedi; ard&#305;ndan Senato HELP Komitesi k&#305;demli &#252;yesi s&#305;fat&#305;yla Bezos&#8217;u bizzat ifade vermeye &#231;a&#287;&#305;rd&#305;. Bu bir tweet&#8217;ten ibaret bir hareket de&#287;il, resmi bir Senato hamlesi. &#304;fade de neler sorulacak, ne cevaplar verilecek g&#246;rece&#287;iz.</p><p>Ama Sanders&#8217;a &#351;unu sormak isterdim: Teknolojiye yat&#305;r&#305;m yapmay&#305; reddeden, &#231;al&#305;&#351;anlar&#305;na d&#252;&#351;&#252;k &#252;cret vererek verimsizli&#287;ini k&#226;ra d&#246;n&#252;&#351;t&#252;ren sistemin savunulmas&#305; ne kadar me&#351;ru?</p><blockquote><p>Prometheus, Yunan mitolojisinde ate&#351;i tanr&#305;lardan &#231;al&#305;p insanlara veren Titan&#8217;d&#305;r. Cezas&#305; a&#287;&#305;r oldu ama insanl&#305;k ate&#351;i ald&#305; ve medeniyeti in&#351;a etti. Bezos&#8217;un bu ismi se&#231;mesi tesad&#252;f de&#287;il: &#8220;Fiziksel d&#252;nyay&#305; anlayan yapay zek&#226;y&#305;&#8221; imalat sekt&#246;r&#252;ne ta&#351;&#305;mak, tam da o mitolojik ate&#351; h&#305;rs&#305;zl&#305;&#287;&#305;n&#305;n modern versiyonu. Tanr&#305;lar&#305;n k&#305;zd&#305;&#287;&#305;na &#351;&#252;phe yok. Sanders bunun i&#351;areti say&#305;labilir.</p></blockquote><h2><strong>T&#252;rkiye &#304;&#231;in As&#305;l Mesele</strong></h2><p>Bu noktada T&#252;rkiye &#246;zelinde d&#252;r&#252;st olmak gerekiyor.</p><p>&#8220;Ucuz i&#351;g&#252;c&#252; avantaj&#305;&#8221; meselesi, bizim i&#231;in zaten kapanm&#305;&#351;t&#305;. Y&#305;llarca s&#252;ren y&#252;ksek enflasyon ve para politikas&#305;, T&#252;rk i&#351;g&#252;c&#252;n&#252; rekabet&#231;i fiyatland&#305;rman&#305;n &#231;ok &#246;tesine ta&#351;&#305;d&#305;. Tekstil sekt&#246;r&#252; bunun en somut kan&#305;t&#305;. B&#252;y&#252;k &#252;reticilerin &#246;nemli bir k&#305;sm&#305; &#231;oktan M&#305;s&#305;r, Etiyopya ve Orta Asya&#8217;ya ta&#351;&#305;nd&#305;. T&#252;rkiye&#8217;nin bu alanda &#8220;ucuz &#252;retim merkezi&#8221; olma d&#246;nemi fiilen sona erdi.</p><p>Yani robotlar buradaki i&#351;&#231;ilerin i&#351;ini &#231;alm&#305;yor, o i&#351;ler zaten ba&#351;ka &#252;lkelere gitmi&#351;ti.</p><p>Bu tablo, tehditten &#231;ok bir f&#305;rsat sorusunu g&#252;ndeme getiriyor: Ucuz i&#351;g&#252;c&#252;yle rekabet edemiyorsak, ne ile rekabet edece&#287;iz? Prometheus gibi sistemlerin hedef ald&#305;&#287;&#305; &#351;irketler &#8220;verimsiz ve k&#246;hnemi&#351;&#8221; olanlar. T&#252;rkiye&#8217;de hala ayakta olan, otomotiv yan sanayisinden savunmaya, yaz&#305;l&#305;mdan lojisti&#287;e uzanan &#252;retim ekosistemi bu d&#246;n&#252;&#351;&#252;mde ya ba&#351;ar&#305;l&#305; olacak ya da M&#305;s&#305;r&#8217;&#305;n ard&#305;ndan ba&#351;ka bir &#252;lkenin ucuz alternatifi haline gelecek.</p><p>Bezos&#8217;un 100 milyar dolarl&#305;k hamlesi, g&#252;&#231; dengelerini ve eme&#287;in de&#287;erini yeniden yaz&#305;yor. T&#252;rkiye i&#231;in bu, kaybetti&#287;imiz bir yar&#305;&#351;tan &#231;&#305;k&#305;p kazanabilece&#287;imiz ba&#351;ka bir yar&#305;&#351;a ge&#231;i&#351;in tam zaman&#305;. Yapay zek&#226; i&#351;&#231;iyi de&#287;il, verimsiz patronu koval&#305;yor.</p><p>Ama yerine bir &#351;ey koymaya haz&#305;rsan&#305;z.</p><p><strong>Kaynaklar</strong></p><ul><li><p>Wall Street Journal, &#8220;Bezos in Talks to Raise $100 Billion for AI-Focused Manufacturing Fund,&#8221; 19 Mart 2026 &#8212; <a href="http://wsj.com">wsj.com</a></p></li><li><p>TechCrunch, &#8220;Jeff Bezos reportedly wants $100 billion to buy and transform old manufacturing firms with AI,&#8221; 19 Mart 2026 &#8212; <a href="http://techcrunch.com">techcrunch.com</a></p></li><li><p>Axios, &#8220;Jeff Bezos wants to change manufacturing with AI,&#8221; 20 Mart 2026 &#8212; <a href="http://axios.com">axios.com</a></p></li><li><p>The Street, &#8220;Jeff Bezos wants to buy manufacturers for a disturbing reason,&#8221; 20 Mart 2026 &#8212; <a href="http://thestreet.com">thestreet.com</a></p></li><li><p>Common Dreams, &#8220;&#8217;A Declaration of War Against the Working Class&#8217;: Sanders Demands Bezos Testify Over AI Robot Plan,&#8221; 24 Mart 2026 &#8212; <a href="http://commondreams.org">commondreams.org</a></p></li><li><p>Wikipedia, &#8220;Project Prometheus (company),&#8221; 1 Mart 2026 &#8212; <a href="http://en.wikipedia.org">en.wikipedia.org</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Sizi İzliyorlar, Hem de Kendi Kameranızdan]]></title><description><![CDATA[Evinizdeki kameralar ne kadar masum ?]]></description><link>https://www.theexecutives.net/p/sizi-izliyorlar-hem-de-kendi-kameranzdan</link><guid isPermaLink="false">https://www.theexecutives.net/p/sizi-izliyorlar-hem-de-kendi-kameranzdan</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 30 Mar 2026 05:31:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!G-lV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>28 &#350;ubat 2026 sabah&#305;nda, Tahran&#8217;&#305;n trafik kameralar&#305; her g&#252;n yapt&#305;klar&#305; gibi &#351;ehirdeki ak&#305;&#351;&#305; takip ediyorlard&#305;. Kav&#351;aklar&#305;, ana arterleri, h&#252;k&#252;met binalar&#305;n&#305;n &#246;nlerini... Ama o sabah bu g&#246;r&#252;nt&#252;ler, yaln&#305;zca trafik m&#252;d&#252;rl&#252;&#287;&#252;n&#252;n ekranlar&#305;nda akm&#305;yordu. Binlerce kilometre &#246;tedeki bir operasyon merkezinde, analistler ayn&#305; kameralar&#305; haftalard&#305;r izliyor; hedefin hareket kal&#305;plar&#305;n&#305;, korumalar&#305;n vardiya d&#252;zenini, ara&#231; plakalar&#305;n&#305; sab&#305;rla not ediyordu. Bir suikast i&#231;in sahaya ajan s&#252;rmeye gerek kalmam&#305;&#351;t&#305;. &#350;ehrin kendi altyap&#305;s&#305;, ihtiya&#231; duyulan her &#351;eyi sunuyordu.28 &#350;ubat 2026 sabah&#305;nda, Tahran&#8217;&#305;n trafik kameralar&#305; her g&#252;n yapt&#305;klar&#305; gibi &#351;ehirdeki ak&#305;&#351;&#305; takip ediyorlard&#305;. Kav&#351;aklar&#305;, ana arterleri, h&#252;k&#252;met binalar&#305;n&#305;n &#246;nlerini... Ama o sabah bu g&#246;r&#252;nt&#252;ler, yaln&#305;zca trafik m&#252;d&#252;rl&#252;&#287;&#252;n&#252;n ekranlar&#305;nda akm&#305;yordu. Binlerce kilometre &#246;tedeki bir operasyon merkezinde, analistler ayn&#305; kameralar&#305; haftalard&#305;r izliyor; hedefin hareket kal&#305;plar&#305;n&#305;, korumalar&#305;n vardiya d&#252;zenini, ara&#231; plakalar&#305;n&#305; sab&#305;rla not ediyordu. Bir suikast i&#231;in sahaya ajan s&#252;rmeye gerek kalmam&#305;&#351;t&#305;. &#350;ehrin kendi altyap&#305;s&#305;, ihtiya&#231; duyulan her &#351;eyi sunuyordu.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G-lV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G-lV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 424w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 848w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 1272w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G-lV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png" width="1456" height="728" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:728,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:5538588,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/192537735?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!G-lV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 424w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 848w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 1272w, https://substackcdn.com/image/fetch/$s_!G-lV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9203ffd1-bb38-4d98-b34a-3d12726256ec_2600x1300.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bu senaryoyu, &#304;srail ordusu ve CIA&#8217;in Tahran&#8217;daki trafik kameralar&#305;na s&#305;zarak dini lider Ali Hamaney&#8217;in korumalar&#305;n&#305;n hareket kal&#305;plar&#305;n&#305; (istihbarat dilinde &#8220;patterns of life&#8221;) tespit etti&#287;i iddias&#305; &#252;st&#252;ne yazd&#305;m. Yani asl&#305;nda ger&#231;ek bir olaydan esinlendim &#199;&#252;nk&#252;.&#304;stihbarat kaynaklar&#305;n&#305;n aktard&#305;&#287;&#305;na g&#246;re analistler, Tahran&#8217;&#305; t&#305;pk&#305; kendi ba&#351;kentleri kadar iyi tan&#305;r hale gelmi&#351;lerdi. K&#305;sacas&#305; bir &#351;ehrin sivil trafik y&#246;netim sistemi, d&#252;nyan&#305;n en karma&#351;&#305;k suikast operasyonlar&#305;ndan birinin omurgas&#305;na d&#246;n&#252;&#351;m&#252;&#351;t&#252;.</p><p><strong>Basit Bir Kamera Nas&#305;l Silah Olur?</strong></p><p>Peki bu nas&#305;l m&#252;mk&#252;n oluyor? Cevap, teknolojinin ilerlemesinde de&#287;il; aksine insan ihmalinin ne denli kal&#305;c&#305; oldu&#287;unda yatmakta.</p><p>G&#252;venlik firmas&#305; Check Point&#8217;in verilerine g&#246;re, Hikvision ve Dahua gibi markalar&#305;n &#252;retti&#287;i milyonlarca sivil kamera, 2017 y&#305;l&#305;na kadar uzanan ve &#231;oktan yamalanm&#305;&#351; olmas&#305; gereken g&#252;venlik a&#231;&#305;klar&#305;n&#305; hala bar&#305;nd&#305;rmaktad&#305;r. Kullan&#305;c&#305;lar yaz&#305;l&#305;m g&#252;ncellemelerini nadiren yapt&#305;&#287;&#305;ndan, bu a&#231;&#305;klar y&#305;llarca risk &#252;retmeye devam etmekteler. Bir ordu i&#231;in bu durum, benzeri g&#246;r&#252;lmemi&#351; bir f&#305;rsatt&#305;r: Milyonlarca dolarl&#305;k uydulardan &#231;ok daha ucuz, hava savunma sistemlerinin tespit edemeyece&#287;i kadar gizli ve dronlar&#305;n hi&#231;bir zaman sa&#287;layamayaca&#287;&#305;detaylar&#305; sunan bir g&#246;zetleme a&#287;&#305;. &#220;stelik kurban&#305;, kendi evinin &#246;n&#252;ne bu a&#287;&#305; bizzat kendisi kurmu&#351;tur.</p><p><strong>Ukrayna&#8217;dan Ortado&#287;u&#8217;ya: Taktik Bir Standart Haline Geliyor</strong></p><p>Bu y&#246;ntem, &#304;ran Sava&#351;&#305;&#8217;yla ortaya &#231;&#305;kmad&#305;. &#304;lk kapsaml&#305; &#246;rnekler, Ukrayna cephesinde ya&#351;and&#305;.</p><p>2024 y&#305;l&#305;n&#305;n ba&#351;lar&#305;nda Ukrayna istihbarat servisi SSU, Rusya&#8217;n&#305;n Kiev&#8217;deki iki sivil g&#252;venlik kameras&#305;n&#305; ele ge&#231;irerek kritik altyap&#305; tesislerini ve hava savunma sistemlerini izledi&#287;ini tespit etti. Daha &#231;arp&#305;c&#305;s&#305;, bu kameralar&#305;n f&#252;ze g&#252;d&#252;m sistemleriyle entegre bi&#231;imde kullan&#305;ld&#305;&#287;&#305;n&#305;n anla&#351;&#305;lmas&#305;yd&#305;: Rusya, canl&#305; kamera g&#246;r&#252;nt&#252;lerini f&#252;ze isabet oranlar&#305;n&#305; art&#305;rmak i&#231;in ger&#231;ek zamanl&#305; olarak kullan&#305;yordu. Sonras&#305;nda Ukrayna da bu oyunu &#246;&#287;rendi. Ker&#231; K&#246;pr&#252;s&#252; &#252;zerindeki Rus askeri hareketlili&#287;ini, b&#246;lgedeki sivil kameralar arac&#305;l&#305;&#287;&#305;yla izledi; Rus denizalt&#305;lar&#305;n&#305;n imha edildi&#287;i sald&#305;r&#305;lar&#305; ise yine ayn&#305; y&#246;ntemle do&#287;rulad&#305;. &#304;ki taraf da birbirinin k&#246;r noktalar&#305;n&#305;, sivil altyap&#305; &#252;zerinden kapatmaya &#231;al&#305;&#351;&#305;yordu.</p><p>&#304;ran cephesinde tablo daha da geni&#351;ledi. &#304;ran ile ba&#287;lant&#305;l&#305; oldu&#287;u de&#287;erlendirilen &#8220;Handala&#8221; gibi hacker gruplar&#305;, Operation Epic Fury s&#252;recinde &#304;srail, Bahreyn, Katar, Kuveyt, L&#252;bnan ve BAE&#8217;deki y&#252;zlerce sivil kameraya s&#305;zmaya &#231;al&#305;&#351;t&#305;. Bu giri&#351;imlerin zamanlamas&#305; tesad&#252;f de&#287;ildi: Sald&#305;r&#305;lar, &#304;ran&#8217;&#305;n f&#252;ze ve drone hamlesiyle neredeyse dakika dakika &#246;rt&#252;&#351;&#252;yordu. Ama&#231;, f&#252;zelerin hedeflere isabet edip etmedi&#287;ini anl&#305;k izlemek, yani hasar tespitini, d&#252;&#351;man topraklar&#305;n&#305;n i&#231;ine yerle&#351;tirilmi&#351; binlerce sivil g&#246;zle yapmakt&#305;.</p><p><strong>&#214;ld&#252;rme Zincirinin G&#246;r&#252;nmez Halkas&#305;</strong></p><p>Sivil kameralar art&#305;k askeri literat&#252;r&#252;n &#8220;kill chain&#8221; (&#246;ld&#252;rme zinciri) kavram&#305;n&#305;n ayr&#305;lmaz bir par&#231;as&#305;. Kamera, kimseye do&#287;rudan zarar vermez. Ama bir suikast&#305;n planlanmas&#305;nda, bir f&#252;ze g&#252;zergah&#305;n&#305;n hesaplanmas&#305;nda ya da bir kritik altyap&#305; sald&#305;r&#305;s&#305;n&#305;n zamanlamas&#305;nda oynad&#305;&#287;&#305; rol, onu zincirin en sessiz ve en kritik halkalar&#305;ndan biri yap&#305;yor. Check Point ara&#351;t&#305;rmac&#305;lar&#305;na g&#246;re, herhangi bir askeri veya istihbarat operasyonu planlayan her akt&#246;r i&#231;in kamera sistemlerini kontrol etmek, art&#305;k en basit ve y&#252;ksek de&#287;erli ilk ad&#305;mlardan biri haline gelmi&#351;tir.</p><p><strong>Kendinizi Nas&#305;l Koruyabilirsiniz?</strong></p><p>Sonu&#231;ta bu tehdit soyut de&#287;il. Evet sokak kameralar&#305;n&#305; siz engelleyemezsiniz ama kendi tedbirinizi alabilirsiniz. Mesela:</p><p>Cihazlar&#305;n yaz&#305;l&#305;m g&#252;ncellemelerini ihmal etmeyin. Ya&#351;anan s&#305;zmalar&#305;n b&#252;y&#252;k &#231;o&#287;unlu&#287;u, y&#305;llard&#305;r kapat&#305;lmay&#305; bekleyen a&#231;&#305;klar &#252;zerinden ger&#231;ekle&#351;mektedir. &#220;reticinin yay&#305;nlad&#305;&#287;&#305; g&#252;ncellemeleri d&#252;zenli olarak kontrol edin.</p><p>M&#252;mk&#252;n mertebe kameralar&#305;n&#305;z&#305; internetten izole edin. Kameralar&#305; do&#287;rudan internete a&#231;mak yerine, VPN arkas&#305;nda tutmak s&#305;zma riskini ciddi bir bi&#231;imde azalt&#305;r.</p><p>Kriz d&#246;nemlerinde yay&#305;n&#305; kesin. Ukrayna, Rusya&#8217;n&#305;n kameralardan yararlanmas&#305;n&#305; engellemek i&#231;in 10.000&#8217;den fazla internete ba&#287;l&#305; kameray&#305; sava&#351; s&#252;resince devre d&#305;&#351;&#305; b&#305;rakt&#305;. Bu, bireysel de&#287;il kurumsal bir karar gerektiriyor; ama bireysel fark&#305;ndal&#305;k olmadan kurumsal karar&#305;n da anlam&#305; pek kalm&#305;yor.</p><p>&#220;reticilerden hesap sorulmal&#305;. Bir kameran&#305;n g&#252;venlik a&#231;&#305;&#287;&#305;, ondan kilometrelerce uzakta birinin hayat&#305;na mal olabilir. Kamu g&#252;venli&#287;ini ilgilendiren alanlarda kullan&#305;lan cihazlar i&#231;in daha s&#305;k&#305; standartlar ve a&#231;&#305;k sorumluluk mekanizmalar&#305; &#351;artt&#305;r. &#220;reticiler ve ba&#287;l&#305; olduklar&#305; &#252;lkelerin yasalar&#305;n&#305; da dikkate almam&#305;z gerekmekte.</p><p>Bug&#252;n evinizin k&#246;&#351;esine ya da i&#351; yerinizin giri&#351;ine takt&#305;&#287;&#305;n&#305;z kamera, yar&#305;n binlerce kilometre &#246;tedeki bir orduya veri sa&#287;l&#305;yor olabilir. Sava&#351; alan&#305; art&#305;k sadece cephelerde de&#287;il; her ak&#305;ll&#305; cihaz&#305;n i&#231;inde gizlenmi&#351; durumda. Bu &#231;a&#287;da fiziksel savunma kadar siber hijyen de bir hayatta kalma meselesidir. Ve bu savunman&#305;n ilk hatt&#305;, bir yaz&#305;l&#305;m g&#252;ncellemesi kadar basit bir ad&#305;mla ba&#351;l&#305;yor.</p><p><strong>Not:</strong> Bu konuyu daha &#246;nce Melih Karakelle ile de ele alm&#305;&#351;t&#305;k. &#304;lgili b&#246;l&#252;m&#252; buradan izleyebilirsiniz: </p><div id="youtube2-RaHka6PTGi4" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;RaHka6PTGi4&quot;,&quot;startTime&quot;:&quot;1917&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/RaHka6PTGi4?start=1917&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Kaynaklar:</p><ul><li><p>Check Point Research. <em>Interplay between Iranian Targeting of IP Cameras and Physical Warfare in the Middle East.</em> 4 Mart 2026. <a href="https://research.checkpoint.com/2026/interplay-between-iranian-targeting-of-ip-cameras-and-physical-warfare-in-the-middle-east/">https://research.checkpoint.com/2026/interplay-between-iranian-targeting-of-ip-cameras-and-physical-warfare-in-the-middle-east/</a></p></li><li><p>Horowitz, Michael C. &amp; Lauren Kahn. <em>First Ukraine, Now Iran: A New Era of Drone Warfare Takes Hold.</em> Council on Foreign Relations, 9 Mart 2026. <a href="https://www.cfr.org/articles/the-new-era-of-drone-warfare-takes-root-in-iran">https://www.cfr.org/articles/the-new-era-of-drone-warfare-takes-root-in-iran</a></p></li></ul><p></p>]]></content:encoded></item><item><title><![CDATA[Şirketler Agentlara Emanet, Peki Ya Agentlar?]]></title><description><![CDATA[&#350;irketler yapay zek&#226; ile h&#305;z kazand&#305;&#287;&#305;n&#305; san&#305;rken, i&#231;eride g&#246;r&#252;nmeyen bir kontrol ve koordinasyon krizi b&#252;y&#252;yor.]]></description><link>https://www.theexecutives.net/p/sirketler-agentlara-emanet-peki-ya</link><guid isPermaLink="false">https://www.theexecutives.net/p/sirketler-agentlara-emanet-peki-ya</guid><dc:creator><![CDATA[Veysel DOĞANER]]></dc:creator><pubDate>Fri, 27 Mar 2026 06:20:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WZRO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Pazarlama g&#252;ndemine dair neler var diye haberlere g&#246;z atarken bir kavram dikkatimi &#231;ekti: Agent sprawl. Biliyorum pazarlama ile bir ili&#351;kisi yok ama bir anda okumalar&#305;m&#305; bunun &#252;zerine yapmaya ba&#351;lad&#305;m ve bu konu &#252;zerinden bir yaz&#305; yazmak istedim.</p><p>Son zamanlarda g&#246;rmekten hepimizin b&#305;kt&#305;&#287;&#305; postlar var. Hepsi de yapay zek&#226; &#252;zerine. Ama benim ilk g&#252;nden beri kafamda tek bir soru var. Biz bu mereti ger&#231;ekten verimli &#351;ekilde kullanabiliyor muyuz? Ya da en verimli &#351;ekilde kullanman&#305;n bir yolu var m&#305;?</p><blockquote><p>Meret, &#231;o&#287;u zaman ad&#305; an&#305;lmak istenmeyen, hafif k&#252;&#231;&#252;mseme ya da sitemle s&#246;z&#252; edilen &#351;ey veya kimse anlam&#305;ndad&#305;r. U&#287;ursuzluk, s&#305;k&#305;nt&#305; ya da ba&#351;a i&#351; a&#231;an &#231;a&#287;r&#305;&#351;&#305;m&#305; da ta&#351;&#305;r.</p></blockquote><p>Bir s&#252;redir ortaya &#231;&#305;kan tablo bana &#351;unu d&#252;&#351;&#252;nd&#252;r&#252;yor. &#350;irketler yapay zek&#226;y&#305; kulland&#305;k&#231;a sadele&#351;miyor. Aksine, i&#231; yap&#305; daha karma&#351;&#305;k hale geliyor. Her ekip kendi ihtiyac&#305;na g&#246;re bir agent kuruyor, ba&#351;ka bir ekip ba&#351;ka bir ara&#231; ba&#287;l&#305;yor, bir di&#287;eri yeni bir otomasyon ekliyor. Bir s&#252;re sonra ortada g&#252;&#231;l&#252; bir sistem <a href="https://www.okta.com/de-de/identity-101/what-is-agent-sprawl/">olu&#351;muyor</a>. Birbirinden kopuk, kimin ne yapt&#305;&#287;&#305; tam bilinmeyen, etkisi &#246;l&#231;&#252;lmeyen bir yap&#305; olu&#351;uyor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!WZRO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!WZRO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 424w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 848w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!WZRO!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png" width="1200" height="654.3956043956044" 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srcset="https://substackcdn.com/image/fetch/$s_!WZRO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 424w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 848w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 1272w, https://substackcdn.com/image/fetch/$s_!WZRO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feb9b289f-208f-46de-b4e5-d73a4429cef9_2816x1536.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3>Agent Enflasyonu</h3><p>Bug&#252;n agent &#252;retmek zor i&#351; olmaktan &#231;&#305;kt&#305;. Low-code ara&#231;lar, haz&#305;r modeller, API&#8217;ler ve prompt tabanl&#305; kurulumlar sayesinde neredeyse her ekip kendi agent&#8217;&#305;n&#305; kurabiliyor. Bir ekip i&#231;erik &#252;retimi i&#231;in agent a&#231;&#305;yor. Sat&#305;&#351; ekibi lead s&#305;n&#305;fland&#305;rma i&#231;in ba&#351;ka bir yap&#305; kuruyor. Finans taraf&#305; fatura ak&#305;&#351;&#305;n&#305; otomatikle&#351;tiriyor. Operasyon kendi i&#351;ini kolayla&#351;t&#305;racak ba&#351;ka bir katman ekliyor. Her biri ilk bak&#305;&#351;ta mant&#305;kl&#305;, hatta verimli g&#246;r&#252;n&#252;yor.</p><p>Fakat bir s&#252;re sonra &#351;u soruyu sormaya ba&#351;layaca&#287;&#305;z: Bu agentlar ger&#231;ekte ne &#252;retiyor? Ve &#351;u sorular&#305; her &#351;irket sormaya ba&#351;layacak: </p><p>-Ka&#231; agent var? </p><p>-Kim kurdu? </p><p>-Ne i&#351;e yar&#305;yor? </p><p>-Hangi veriye eri&#351;iyor? </p><p>-Hangi karar&#305; etkiliyor? </p><p>-Gerekli mi?</p><p>Microsoft&#8217;un &#231;izdi&#287;i tablo bu y&#252;zden &#246;nemli. Fortune 500 &#351;irketlerinin %80&#8217;inden fazlas&#305;nda aktif AI agent kullan&#305;m&#305; <a href="https://www.microsoft.com/en-us/security/security-insider/emerging-trends/agent-control-plane">var</a>. Yani mesele deney a&#351;amas&#305;n&#305; &#231;oktan ge&#231;ti. Ancak &#351;irketler yapay zek&#226;y&#305; y&#246;netmeye ba&#351;lamad&#305;.</p><p>Gartner tahminine g&#246;re ise 2026 sonuna kadar kurumsal uygulamalar&#305;n y&#252;zde 40&#8217;&#305;nda g&#246;rev odakl&#305; AI agentlar <a href="https://www.okta.com/de-de/identity-101/what-is-agent-sprawl/">yer alacak</a>. 2025&#8217;te bu oran y&#252;zde 5&#8217;in alt&#305;ndayd&#305;. Agent enflasyonu bu olsa gerek.</p><h3>Kurumsal Akl&#305;n Par&#231;alanmas&#305;</h3><p>Bu meselenin en tehlikeli yan&#305; Agent sprawl&#8217;un ilk bak&#305;&#351;ta ba&#351;ar&#305; gibi g&#246;r&#252;nmesi asl&#305;nda. S&#252;re&#231;leri h&#305;zland&#305;r&#305;yor, verimli &#231;&#305;kt&#305;lar al&#305;n&#305;yor ve postlara bak&#305;l&#305;rsa inan&#305;lmaz ba&#351;ar&#305;lar sa&#287;l&#305;yor. B&#246;yle bak&#305;nca her &#351;ey yolunda san&#305;l&#305;yor.</p><p>Fakat bana g&#246;re m&#252;&#351;teri yolculu&#287;una dokunan sistemler ortak bir ak&#305;l yerine par&#231;al&#305; kararlar &#252;retmeye ba&#351;layacak. Bir yerde istenen veriler bozulacak, ba&#351;ka bir yerde gere&#287;inden fazla bilgi a&#231;&#305;&#287;a &#231;&#305;kacak, bunlarla da kalmay&#305;p yanl&#305;&#351; y&#246;nlendirmeler ortaya &#231;&#305;kacak. B&#252;y&#252;k k&#305;r&#305;lmalar &#231;o&#287;u zaman tek seferde ya&#351;anmaz. G&#252;ven, sessiz sessiz a&#351;&#305;n&#305;r. Ve en y&#252;ksek maliyet de burada ba&#351;lar.</p><p>Salesforce Connectivity Benchmark verisine g&#246;re ortalama bir kurum 12&#8217;den fazla agent kullan&#305;yor ve bu agent&#8217;lar&#305;n y&#252;zde 50&#8217;si koordineli bir agent sisteminin par&#231;as&#305; de&#287;il. &#199;ok b&#252;y&#252;k bir oran. Kontrols&#252;z bir g&#252;&#231; var kar&#351;&#305;m&#305;zda.</p><p>G&#252;ven sars&#305;ld&#305;&#287;&#305;nda ise mesele teknik hata olmaktan &#231;&#305;kar. Ekipler sistemi kullan&#305;rken temkinli davranmaya ba&#351;lar. Her ad&#305;m&#305;n &#252;st&#252;ne ek kontrol katmanlar&#305; eklenir ve ak&#305;&#351; yava&#351;lar. &#304;nsanlar yeniden manuel kontrole d&#246;ner. Ba&#351;ta verim i&#231;in kurulan yap&#305;, bir s&#252;re sonra s&#252;rt&#252;nme &#252;reten bir d&#252;zene d&#246;n&#252;&#351;&#252;r.</p><p>Bu senaryo ger&#231;ekle&#351;ecek mi? Bekleyip g&#246;rece&#287;iz.</p><h3>Shadow IT Geri mi Geldi?</h3><p>Teknoloji d&#252;nyas&#305; daha &#246;nce buna benzer bir d&#246;nemi ya&#351;ad&#305;. Ekipler merkezi onay beklemeden kendi yaz&#305;l&#305;mlar&#305;n&#305; kullan&#305;yor, &#351;irketin teknoloji yap&#305;s&#305; da bunu sonradan fark ediyordu. Buna Shadow IT <a href="https://beam.ai/agentic-insights/ai-agent-sprawl-new-shadow-it">deniyordu</a>. Yani kurumun resmi teknoloji d&#252;zeninin d&#305;&#351;&#305;nda, ekiplerin kendi ba&#351;&#305;na kurdu&#287;u dijital d&#252;zen d&#246;nemiydi diyebiliriz.</p><p>Bu tabloyu &#351;imdi de yapay zek&#226; ile ya&#351;&#305;yoruz. Bir arac&#305;n &#351;irket i&#231;inde g&#246;r&#252;nmeden kullan&#305;lmas&#305; elbette riskli, ama karar s&#252;re&#231;lerine dokunan, veri &#231;ekip aksiyon alan bir yap&#305;n&#305;n g&#246;r&#252;nmeden b&#252;y&#252;mesi bu riski daha da katl&#305;yor. Birinde &#351;irket d&#305;&#351;&#305;nda kalan da&#287;&#305;n&#305;k bir teknoloji kullan&#305;m&#305; var iken di&#287;erinde ise &#351;irketin i&#231;inde, kimin nas&#305;l y&#246;netti&#287;i net olmayan g&#246;r&#252;nmez bir karar katman&#305; olu&#351;uyor.</p><p>Verilere g&#246;re &#351;irketlerde 3 milyondan fazla AI agent &#231;al&#305;&#351;&#305;yor ve bunlar&#305;n yaln&#305;zca y&#252;zde 47,1&#8217;i aktif olarak <a href="https://beam.ai/agentic-insights/ai-agent-sprawl-new-shadow-it">izleniyor</a>. Veriler yalan s&#246;ylemiyorsa yakla&#351;&#305;k 1,5 milyon agent denetime tabi olmadan &#231;al&#305;&#351;&#305;yor.</p><p>Agent sprawl b&#246;yle bak&#305;nca klasik bir ara&#231; kalabal&#305;&#287;&#305; olarak de&#287;erlendirilemez. &#350;irket i&#231;inde birbirinden habersiz b&#252;y&#252;yen k&#252;&#231;&#252;k yapay zek&#226; d&#252;zenlerinin toplam&#305; diyebiliriz. Her ekip kendi i&#351;ini h&#305;zland&#305;rmak i&#231;in en iyi arac&#305; se&#231;ti&#287;ini d&#252;&#351;&#252;n&#252;yor. Fakat toplamda ortaya &#231;&#305;kan &#351;ey ortak ak&#305;l de&#287;il, par&#231;al&#305; bir yap&#305; oluyor. &#350;irket tek bir sistem gibi davranm&#305;yor, yan yana duran k&#252;&#231;&#252;k sistemlerin toplam&#305;na d&#246;n&#252;&#351;&#252;yor.</p><h3>Agent&#8217;lar&#305;n Sahibi Kim?</h3><p>Yapay zek&#226; konu&#351;ulurken herkes g&#252;venlik k&#305;sm&#305;na de&#287;iniyor. Bence ilk k&#305;r&#305;lma orada ba&#351;lam&#305;yor. &#304;lk k&#305;r&#305;lma g&#246;r&#252;nmezlikte ba&#351;l&#305;yor.</p><p>G&#246;rmedi&#287;ini y&#246;netemezsin. Dahas&#305; kay&#305;t alt&#305;na almad&#305;&#287;&#305;n yap&#305;ya s&#305;n&#305;r koyamazs&#305;n. Sahibi belli olmayan agent&#8217;a hesap soramazs&#305;n. Microsoft bu y&#252;zden &#8220;control plane&#8221; fikrini &#246;ne &#231;&#305;kar&#305;yor. &#214;nce envanter, sonra kimlik, sonra yetki, sonra izleme.</p><p>Bu &#231;ok s&#305;radan bir &#246;neri gibi durabilir. Ama &#351;irket i&#231;inde &#231;al&#305;&#351;an dijital akt&#246;rlerin kim oldu&#287;unu bilmiyorsan, sen y&#246;netmiyorsun demektir. Agentlar y&#246;netim hissini sana verse de kontrol &#231;oktan da&#287;&#305;lm&#305;&#351; oluyor.</p><h3>Verimlilik, H&#305;z ve G&#252;&#231;l&#252; Ekip</h3><p>Yapay zek&#226; konu&#351;ulurken en &#231;ok kullan&#305;lan kelimelerden biri verimlilik. Fakat burada verimlilik kelimesinin kar&#351;&#305;l&#305;&#287;&#305; sanki h&#305;z gibi alg&#305;lan&#305;yor. H&#305;z ise tek ba&#351;&#305;na ba&#351;ar&#305; anlam&#305;na gelmiyor. Bu zamana kadar takip etti&#287;im kadar&#305;yla agentlar sistemi b&#252;y&#252;tm&#252;yor. Daha &#231;ok karma&#351;ay&#305; belirli bir d&#252;zene sokup &#246;l&#231;eklendiriyor.</p><p>AI taraf&#305;nda bug&#252;n en romantize edilen kelime verimlilik ile birlikte ekipleri g&#252;&#231;lendirelim s&#246;ylemi. Herkes kendi i&#351;ine uygun &#231;&#246;z&#252;m &#252;retsin, h&#305;z kazanal&#305;m. K&#226;&#287;&#305;t &#252;st&#252;nde g&#252;zel.</p><p>Pratikte ise &#231;o&#287;u zaman &#351;irket tek bir ak&#305;l &#252;retmek yerine, birbirinden habersiz k&#252;&#231;&#252;k otomasyon adac&#305;klar&#305; olu&#351;turuyor. Bu y&#252;zden Agent sprawl kavram&#305; bir par&#231;alanmaya d&#246;n&#252;&#351;&#252;yor.</p><h3>Agent&#8217;lar&#305; Kim Kontrol Edecek?</h3><p>Buradaki bir ironi var asl&#305;nda. Yapay zek&#226; ile h&#305;z kazanmak isteyen &#351;irketler, bir s&#252;re sonra o h&#305;z&#305; kontrol edebilmek i&#231;in yava&#351;lamak zorunda kalacak. D&#252;zensiz bir agent yap&#305;s&#305; i&#351;i h&#305;zland&#305;rman&#305;n &#246;tesinde bir kaosa sebep olacak.</p><p>&#214;n&#252;m&#252;zdeki d&#246;nemde ba&#351;ar&#305; i&#231;in en &#231;ok agent&#8217;a sahip olmak ya da en pop&#252;ler modeli kullanmak bir &#351;ey ifade etmeyecek. &#350;irketler &#351;u sorular&#305;n cevab&#305;n&#305; arayacak</p><p>-Kim neyi neden kurdu? Hangi sistem neye eri&#351;iyor?</p><p>-Hangi agent hangi s&#305;n&#305;r i&#231;inde &#231;al&#305;&#351;&#305;yor?</p><p>-Kim performans&#305; izliyor?</p><p>-Gerekti&#287;inde kim durdurabiliyor? Burada da governance yani bir kontrol mekanizmas&#305; gereklili&#287;i ortaya &#231;&#305;kacak. &#350;u an bu yap&#305; yava&#351;lat&#305;c&#305; bir katman gibi g&#246;r&#252;niyor olabilir. Fakat da&#287;&#305;n&#305;k b&#252;y&#252;meyi &#246;nlemenin de ba&#351;ka yolu g&#246;z&#252;km&#252;yor. Agent&#8217;lar&#305;n &#231;o&#287;almas&#305;n&#305; engelleyen, sahipli&#287;i netle&#351;tiren ve agentlar&#305;n ne i&#231;in kullan&#305;ld&#305;&#287;&#305;n&#305; belirleyen bir yap&#305; olmal&#305;.</p><p>Bu yap&#305; nas&#305;l olmal&#305;?</p><ol><li><p>&#350;irket i&#231;inde hangi agent var, kim kurdu, neye eri&#351;iyor, hangi i&#351;i yap&#305;yor sorular&#305;n&#305;n tek yerde topland&#305;&#287;&#305; bir kay&#305;t sistemi kurulmal&#305;.</p></li><li><p>Her agent i&#231;in bir sorumlu atanmal&#305;. Hangi veriye eri&#351;ece&#287;i, nerede aksiyon alabilece&#287;i ve insan onay&#305; gerekece&#287;i ba&#351;tan belirlenmeli.</p></li><li><p>Ekiplerin ba&#287;&#305;ms&#305;z &#351;ekilde agent &#231;o&#287;altmas&#305; yerine ortak kurallar, onay mekanizmas&#305; ve performans takibi kurulmal&#305;.</p></li></ol><p>&#304;&#351; sadece teknolojiye ayak uydurmakla kalm&#305;yor, as&#305;l mesele bu sistemi y&#246;netebilmek asl&#305;nda.</p>]]></content:encoded></item><item><title><![CDATA[Kişisel Yapay Zekâ İşletim Sistemi]]></title><description><![CDATA[Bir Hafta Sonu Projesi Nas&#305;l Oldu da T&#252;m Sekt&#246;r&#252; Sarst&#305;?]]></description><link>https://www.theexecutives.net/p/kisisel-yapay-zeka-isletim-sistemi</link><guid isPermaLink="false">https://www.theexecutives.net/p/kisisel-yapay-zeka-isletim-sistemi</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 23 Mar 2026 05:30:57 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!LYbl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#220;&#231; ay &#246;nce, Avusturyal&#305; emekli bir yaz&#305;l&#305;mc&#305; hafta sonu can&#305; s&#305;k&#305;l&#305;p bir WhatsApp botu yazd&#305;. Bu hafta, Jensen Huang GTC sahnesinde o projeyi &#8220;ki&#351;isel yapay zek&#226;n&#305;n i&#351;letim sistemi&#8221; ilan etti. Arada ge&#231;en s&#252;rede olanlar ise inan&#305;lmaz: Anthropic&#8217;ten marka davas&#305; tehdidi, 16 milyon dolarl&#305;k bir kripto doland&#305;r&#305;c&#305;l&#305;&#287;&#305;, Mac mini stok krizi, 180.000 GitHub y&#305;ld&#305;z&#305; ve OpenAI CEO&#8217;sunun bizzat kap&#305;s&#305;n&#305; &#231;almas&#305;. Bu, OpenClaw&#8217;un ve de yapay zek&#226;n&#305;n &#8220;konu&#351;an ara&#231;&#8221; olmaktan &#231;&#305;k&#305;p &#8220;i&#351; yapan agent&#8221; haline geldi&#287;i k&#305;r&#305;lma noktas&#305;n&#305;n hikayesi.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LYbl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LYbl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp 424w, https://substackcdn.com/image/fetch/$s_!LYbl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp 848w, https://substackcdn.com/image/fetch/$s_!LYbl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp 1272w, https://substackcdn.com/image/fetch/$s_!LYbl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LYbl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdea6532-60cc-4a5c-a908-4852009e810f_1920x1080.webp" width="1456" height="819" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h2><strong>T&#252;kenmi&#351; Bir Giri&#351;imcinin Beklenmedik D&#246;n&#252;&#351;&#252;</strong></h2><p>OpenClaw&#8217;un arkas&#305;ndaki isim, Silikon Vadisi&#8217;nin al&#305;&#351;&#305;ld&#305;k giri&#351;imci fig&#252;rlerinden biri de&#287;il. Avusturyal&#305; yaz&#305;l&#305;mc&#305; Peter Steinberger, yakla&#351;&#305;k bir milyar cihazda kullan&#305;lan PDF SDK&#8217;s&#305; PSPDFKit&#8217;in kurucusu olarak tan&#305;n&#305;yor. 2021&#8217;de Insight Partners&#8217;tan 100 milyon Euro&#8217;nun &#252;zerinde stratejik yat&#305;r&#305;m ald&#305;ktan sonra &#351;irketten istifa etti. 13 y&#305;ll&#305;k yo&#287;un bir &#231;al&#305;&#351;ma temposu ard&#305;ndan ya&#351;anan klasik bir t&#252;kenmi&#351;lik hissi. Sonu&#231; ise kodlaman&#305;n tamamen b&#305;rak&#305;lmas&#305;.</p><p>Ama LLM&#8217;lerin 2025&#8217;teki y&#252;kseli&#351;i onu t&#252;kenmi&#351;likten &#231;ekip &#231;&#305;kard&#305;. Steinberger&#8217;in kafas&#305;ndaki fikir netti: yapay zek&#226;n&#305;n sadece soru cevaplayan bir sohbet botu olarak kalmas&#305; kabul edilemezdi. As&#305;l devrim, &#8220;bir &#351;eyler hakk&#305;nda konu&#351;an&#8221; de&#287;il, &#8220;bir &#351;eyleri bizzat yapan&#8221; sistemlerdeydi. Kas&#305;m 2025&#8217;te bir hafta sonu projesi olarak Clawdbot&#8217;u geli&#351;tirdi. Anthropic&#8217;in Claude modeline at&#305;fla &#8220;elleri olan Claude&#8221; diye tan&#305;mlad&#305;&#287;&#305;, mesajla&#351;ma uygulamalar&#305; &#252;zerinden bilgisayara komut veren basit bir ara&#231;. Bir saatte yaz&#305;lm&#305;&#351; bir prototipti. Ama o birka&#231; saat, her &#351;eyi de&#287;i&#351;tirecekti.</p><p>Proje Anthropic&#8217;in marka itiraz&#305; &#252;zerine &#246;nce Moltbot, sonra OpenClaw ad&#305;n&#305; ald&#305;. 25 Ocak 2026&#8217;daki herkese a&#231;&#305;k lansman&#305;n ard&#305;ndan GitHub&#8217;da 180.000 y&#305;ld&#305;z&#305; a&#351;arak a&#231;&#305;k kaynak tarihinin en h&#305;zl&#305; b&#252;y&#252;yen projesi oldu. &#350;ubat ortas&#305;nda Steinberger, OpenAI&#8217;a kat&#305;ld&#305;&#287;&#305;n&#305; duyurdu; OpenClaw ba&#287;&#305;ms&#305;z bir vakfa devredildi.</p><h2><strong>Neden Bu Kadar B&#252;y&#252;k Bir Dalga?</strong></h2><p>OpenClaw&#8217;un bir fenomene d&#246;n&#252;&#351;mesinin temel nedeni, yapay zek&#226;y&#305; pasif bir sohbet aray&#252;z&#252;nden &#231;&#305;kar&#305;p &#8220;dijital bir &#231;al&#305;&#351;an&#8221; seviyesine ta&#351;&#305;mas&#305;. Kullan&#305;c&#305;lar sadece yapay zek&#226; ile sohbet etmiyor; ona e-postalar&#305; d&#252;zenleme, toplant&#305; planlama, kod yazma, web&#8217;deki gezip bilgi toplama gibi g&#246;revleri otonom olarak yerine getirme yetkisi veriyor.</p><p>Bunu m&#252;mk&#252;n k&#305;lan iki kritik mimari karar var. Birincisi, &#8220;her zaman a&#231;&#305;k&#8221; proaktif yap&#305;: OpenClaw sizden komut beklemez, cron job&#8217;lar ve olay tetikleyicileriyle siz uyurken bile &#231;al&#305;&#351;&#305;r. &#304;kincisi, yerel &#246;ncelikli yakla&#351;&#305;m: veriler bulut yerine kullan&#305;c&#305;n&#305;n kendi cihaz&#305;nda i&#351;lenir. Steinberger&#8217;in ifadesiyle, &#8220;verileriniz ba&#351;ka birinin sunucusunda de&#287;il, altyap&#305;n&#305;z, anahtarlar&#305;n&#305;z, veriniz sizin.&#8221;</p><p>&#199;&#305;lg&#305;nl&#305;&#287;&#305;n somut ekonomik yans&#305;malar&#305; da oldu. &#214;zellikle &#199;in&#8217;de Apple Mac mini sat&#305;&#351;lar&#305;nda patlama ya&#351;and&#305;, Pekin&#8217;deki Baidu genel merkezinde insanlar OpenClaw kurdurabilmek i&#231;in kuyruk olu&#351;turdu. &#8220;&#304;stakoz yeti&#351;tirme&#8221; (OpenClaw kurulumu) i&#231;in 500-800 yuan &#252;cret alan yeni bir mikro end&#252;stri bile ortaya &#231;&#305;kt&#305;.</p><h2><strong>Nvidia&#8217;n&#305;n Hamlesi: NemoClaw</strong></h2><p>16 Mart 2026&#8217;da GTC&#8217;de Jensen Huang, alt&#305; ay &#246;nce var olmayan bu teknolojiye a&#231;&#305;l&#305;&#351; konu&#351;mas&#305;n&#305;n &#246;nemli bir b&#246;l&#252;m&#252;n&#252; ay&#305;rd&#305;. Vurgulad&#305;&#287;&#305; noktalar dikkat &#231;ekiciydi: &#8220;Mac ve Windows, ki&#351;isel bilgisayar&#305;n i&#351;letim sistemleridir. OpenClaw ise, ki&#351;isel yapay zek&#226;n&#305;n i&#351;letim sistemidir.&#8221; Jim Cramer&#8217;a verdi&#287;i r&#246;portajda ise daha da ileri giderek OpenClaw&#8217;u &#8220;kesinlikle bir sonraki ChatGPT&#8221; olarak nitelendirdi.</p><p>Nvidia&#8217;n&#305;n duyurdu&#287;u NemoClaw, OpenClaw&#8217;un &#252;zerine tek komutla kurulan a&#231;&#305;k kaynakl&#305; bir g&#252;venlik ve altyap&#305; uygulamas&#305;. Kurumsal d&#252;zeyde sandbox ortam&#305;, politika bazl&#305; eri&#351;im denetimi ve yerel &#231;&#305;kar&#305;m deste&#287;i sunuyor. Nvidia&#8217;n&#305;n motivasyonu net: OpenClaw, b&#252;y&#252;k yapay zek&#226; modellerinin metala&#351;t&#305;&#287;&#305;n&#305;n en somut kan&#305;t&#305;. Ba&#287;&#305;ms&#305;z bir geli&#351;tirici, milyar dolarl&#305;k laboratuvarlar&#305;n &#252;r&#252;nlerini g&#246;lgede b&#305;rakt&#305;ysa, de&#287;er art&#305;k model katman&#305;nda de&#287;il altyap&#305; ve g&#252;venlik katman&#305;nda. NemoClaw tam da bu katman&#305; sunuyor.</p><h2><strong>G&#252;venlik Paradoksu</strong></h2><p>Ama otonominin de bir bedeli var. Ocak 2026&#8217;da ke&#351;fedilen CVE-2026-25253 zafiyeti, tek t&#305;klamayla uzaktan kod &#231;al&#305;&#351;t&#305;rmaya imk&#226;n tan&#305;yordu. Kamuya a&#231;&#305;kland&#305;&#287;&#305;nda 40.000&#8217;den fazla OpenClaw &#246;rne&#287;inin internete a&#231;&#305;k oldu&#287;u ve bunlar&#305;n y&#252;zde 63&#8217;&#252;n&#252;n savunmas&#305;z oldu&#287;u tespit edildi. &#350;ubat&#8217;ta ise topluluk pazar&#305; ClawHub&#8217;daki becerilerin yakla&#351;&#305;k y&#252;zde 12&#8217;sinin zararl&#305; yaz&#305;l&#305;m i&#231;erdi&#287;i ortaya &#231;&#305;kt&#305;.</p><p>Otonom yapay zek&#226; ajanlar&#305;n&#305;n temel paradoksu bu: i&#351;e yaramas&#305; i&#231;in geni&#351; yetki laz&#305;m, ama geni&#351; yetki sald&#305;r&#305; y&#252;zeyini geni&#351;letiyor. CNBC&#8217;de yay&#305;nlanan bir s&#246;yle&#351;ide bunu kullanan bir geli&#351;tiricinin s&#246;yledi&#287;i s&#246;z durumu &#246;zetliyor: &#8220;Ki&#351;isel kullan&#305;m i&#231;in riskleri belki tolere edebilirsiniz, ama m&#252;&#351;teri verilerimi buna ba&#287;lamak sorumlu bir davran&#305;&#351; olmaz.&#8221;</p><h2><strong>De&#287;i&#351;im</strong></h2><p>&#350;unu net g&#246;rmek laz&#305;m: OpenClaw bir yaz&#305;l&#305;m projesi de&#287;il, bir paradigma de&#287;i&#351;imi. Yapay zek&#226;n&#305;n bize bir &#351;eyler anlatmas&#305;n&#305; bekledi&#287;imiz &#231;a&#287; kapan&#305;yor; bizim yerimize bir &#351;eyler yapmas&#305;n&#305; bekledi&#287;imiz &#231;a&#287; a&#231;&#305;l&#305;yor.</p><p>Ama OpenClaw&#8217;un as&#305;l dersi teknolojinin kendisinde de&#287;il, nas&#305;l ortaya &#231;&#305;kt&#305;&#287;&#305;nda gizli. Bir ki&#351;i, bir hafta sonu, bir prototip. Sonucu ise iki ayda d&#252;nyay&#305; sarsan bir platform. Bu art&#305;k istisna de&#287;il, yeni normal. Steinberger bug&#252;n&#252;n ismi, ama yar&#305;n ayn&#305; hik&#226;yeyi ba&#351;ka birinden duymaya haz&#305;r olun.</p><p>&#199;in bunu &#231;oktan anlad&#305;, hem de devlet d&#252;zeyinde. Mart ay&#305;n&#305;n ilk haftas&#305;nda en az alt&#305; farkl&#305; &#351;ehir, OpenClaw tabanl&#305; &#8220;tek ki&#351;ilik &#351;irketlere&#8221; destek paketleri a&#231;&#305;klad&#305;. Shenzhen&#8217;in Longgang il&#231;esi bireysel geli&#351;tiricilere milyonlarca yuan&#8217;l&#305;k hibe ve &#252;cretsiz bilgi i&#351;lem kayna&#287;&#305; sunuyor; Hefei 1,4 milyon dolara varan s&#252;bvansiyon teklif ediyor. Dikkat &#231;ekici olan hedef kitle de&#287;i&#351;imi: onlarca y&#305;ld&#305;r fabrika ve &#351;irket merkezlerini &#231;ekmek i&#231;in yar&#305;&#351;an yerel y&#246;netimler, &#351;imdi tek bir geli&#351;tiriciyi stratejik kaynak olarak g&#246;r&#252;yor.</p><p>Elbette her b&#252;y&#252;k g&#252;&#231; bir s&#305;navla geliyor. Tek t&#305;klamayla ele ge&#231;irilen makineler, zararl&#305; yaz&#305;l&#305;mla dolu topluluk pazarlar&#305;, &#8220;god mode&#8221; yetkisiyle &#231;al&#305;&#351;an agentlar. Ger&#231;ekten &#231;ok dikkatli olmal&#305;y&#305;z. &#199;in Sanayi Bakanl&#305;&#287;&#305; bile OpenClaw kurulumlar&#305;n&#305;n g&#252;venlik riskleri konusunda uyar&#305; yay&#305;mlad&#305;.</p><p>&#199;ift tarafl&#305; bir tablo bu: bir yanda tek bir geli&#351;tiricinin t&#252;m sekt&#246;r&#252; sarsabildi&#287;i e&#351;i g&#246;r&#252;lmemi&#351; bir f&#305;rsat penceresi; &#246;te yanda bu g&#252;c&#252;n denetimsiz kalmas&#305;n&#305;n yaratabilece&#287;i sistemik riskler. &#304;kisinden biri de&#287;il, ikisi birden ger&#231;ek. As&#305;l soru art&#305;k teknik de&#287;il: Bu kadar g&#252;c&#252;, bu kadar az denetimle, bu kadar &#231;ok insan&#305;n eline vermeye haz&#305;r m&#305;y&#305;z? Cevab&#305; ne olursa olsun, istakoz &#231;oktan kabu&#287;unu k&#305;rd&#305;. Geri d&#246;n&#252;&#351; yok.</p><h3><strong>Kaynaklar</strong></h3><ul><li><p>NVIDIA Newsroom, &#8220;NVIDIA Announces NemoClaw for the OpenClaw Community,&#8221; 16 Mart 2026 &#8212; <a href="https://nvidianews.nvidia.com/news/nvidia-announces-nemoclaw">nvidianews.nvidia.com</a></p></li><li><p>CNBC, &#8220;OpenClaw&#8217;s ChatGPT moment sparks concern that AI models are becoming commodities,&#8221; 21 Mart 2026 &#8212; <a href="https://www.cnbc.com/2026/03/21/openclaw-chatgpt-moment-sparks-concern-ai-models-becoming-commodities.html">cnbc.com</a></p></li><li><p>Peter Steinberger, &#8220;OpenClaw, OpenAI and the future,&#8221; 14 &#350;ubat 2026 &#8212; <a href="https://steipete.me/posts/2026/openclaw">steipete.me</a></p></li><li><p>TechCrunch, &#8220;Nvidia&#8217;s version of OpenClaw could solve its biggest problem: security,&#8221; 16 Mart 2026 &#8212; <a href="https://techcrunch.com/2026/03/16/nvidias-version-of-openclaw-could-solve-its-biggest-problem-security/">techcrunch.com</a></p></li><li><p>The Decoder, &#8220;China pushes OpenClaw &#8216;one-person companies&#8217; with millions in AI agent subsidies,&#8221; Mart 2026 &#8212; <a href="https://the-decoder.com/china-pushes-openclaw-one-person-companies-with-millions-in-ai-agent-subsidies/">the-decoder.com</a></p></li><li><p>MIT Technology Review, &#8220;Hustlers are cashing in on China&#8217;s OpenClaw AI craze,&#8221; 11 Mart 2026 &#8212; <a href="https://www.technologyreview.com/2026/03/11/1134179/china-openclaw-gold-rush/">technologyreview.com</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[İşgücü Piyasasında Tasfiye]]></title><description><![CDATA[Sebep Ger&#231;ekten Yapay Zek&#226; m&#305;?]]></description><link>https://www.theexecutives.net/p/isgucu-piyasasnda-tasfiye</link><guid isPermaLink="false">https://www.theexecutives.net/p/isgucu-piyasasnda-tasfiye</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 16 Mar 2026 05:30:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!QgEb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55c8b357-6a29-49c6-b9b1-5a6e8c5a2613_900x506.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Teknoloji d&#252;nyas&#305; son haftalarda iki b&#252;y&#252;k sars&#305;nt&#305; ya&#351;ad&#305;. &#214;nce Jack Dorsey liderli&#287;indeki Block Inc., i&#351;g&#252;c&#252;n&#252;n yakla&#351;&#305;k y&#252;zde k&#305;rk&#305;n&#305; yani yakla&#351;&#305;k 4.000 ki&#351;inin i&#351;ine son vererek, organizasyonunu &#8220;AI Native&#8221; bir modele ge&#231;irece&#287;ini duyurdu. Dorsey, hissedar mektubunda durumu a&#231;&#305;k&#231;a ifade etti: yapay zek&#226; ara&#231;lar&#305; bir &#351;irketi in&#351;a etme ve y&#246;netme bi&#231;imini temelden de&#287;i&#351;tiriyor. Bu &#351;ok hen&#252;z at&#305;lat&#305;lmam&#305;&#351;ken, bu sefer de yaz&#305;l&#305;m devi Atlassian da yapay zek&#226;ya daha fazla yat&#305;r&#305;m yapmak amac&#305;yla yakla&#351;&#305;k 1.600 &#231;al&#305;&#351;an&#305;n&#305; (y&#252;zde 10) i&#351;ten &#231;&#305;karaca&#287;&#305;n&#305; a&#231;&#305;klad&#305;. CEO Mike Cannon-Brookes, ihtiya&#231; duyduklar&#305; beceri karmas&#305;n&#305;n ve baz&#305; alanlardaki rol say&#305;s&#305;n&#305;n de&#287;i&#351;ti&#287;ini kabul etti. Bu iki olay basit birer maliyet k&#305;s&#305;nt&#305;s&#305; de&#287;il; yapay zek&#226;n&#305;n i&#351;g&#252;c&#252; piyasas&#305;nda ba&#351;latt&#305;&#287;&#305; b&#252;y&#252;k tasfiyenin ilk somut i&#351;aretleri.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QgEb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55c8b357-6a29-49c6-b9b1-5a6e8c5a2613_900x506.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QgEb!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F55c8b357-6a29-49c6-b9b1-5a6e8c5a2613_900x506.jpeg 424w, 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h2><strong>SaaSpocalypse vs Vibe Coding</strong></h2><p>Teknoloji &#351;irketlerinden yaln&#305;zca b&#252;y&#252;meye de&#287;il, yapay zek&#226; verimlili&#287;ine de odaklanm&#305;&#351; durumdalar. Atlassian&#8217;&#305;n hisse fiyat&#305; y&#305;l ba&#351;&#305;ndan bu yana y&#252;zde elliden fazla erirken, piyasada &#8220;SaaSpocalypse&#8221; olarak adland&#305;r&#305;lan derin bir korku yay&#305;l&#305;yor: yapay zek&#226; ajanlar&#305;n&#305;n geleneksel SaaS ara&#231;lar&#305;n&#305; gereksiz k&#305;labilece&#287;i bir &#231;&#246;k&#252;&#351;. Tek bir i&#351;lem g&#252;n&#252;nde yaz&#305;l&#305;m &#351;irketlerinden yakla&#351;&#305;k 300 milyar dolarl&#305;k piyasa de&#287;eri buharla&#351;t&#305;. Block&#8217;un i&#351;ten &#231;&#305;karma haberi sonras&#305; hisselerinin y&#252;zde 24 y&#252;kselmesi, yat&#305;r&#305;mc&#305;lar&#305;n bu paradigmay&#305; ne kadar alk&#305;&#351;lad&#305;&#287;&#305;n&#305;n en &#231;arp&#305;c&#305; g&#246;stergesi.</p><p>Kar&#351;&#305; k&#305;y&#305;da ise vibe coding var. Andrej Karpathy&#8217;nin 2025 ba&#351;&#305;nda ortaya att&#305;&#287;&#305;, hatta Collins S&#246;zl&#252;&#287;&#252; taraf&#305;ndan 2025&#8217;in kelimesi se&#231;ilen bu kavram, teknik bilgisi olmayan kullan&#305;c&#305;lar&#305;n yapay zek&#226; ara&#231;lar&#305; ile sanki sohbet eder gibi kullanarak &#231;al&#305;&#351;an yaz&#305;l&#305;mlar &#252;retmesini ifade ediyor. Art&#305;k bir finans ekibi kendi &#246;zel raporlama panosunu, bir sat&#305;&#351; m&#252;d&#252;r&#252; kendi i&#351; ak&#305;&#351; arac&#305;n&#305; yapay zek&#226;ya birka&#231; c&#252;mleyle yazd&#305;rabiliyor. Bloomberg&#8217;&#305;n Odd Lots podcast&#8217;inde belirtildi&#287;i gibi, hi&#231; kimse bir SaaS platformunun t&#252;m &#246;zelliklerini kullanm&#305;yor; vibe coding, insanlar&#305;n tam da ihtiyac&#305; olan &#351;eyi in&#351;a etmesini olas&#305; k&#305;l&#305;yor. E&#287;er yaz&#305;l&#305;m talep &#252;zerine &#252;retilebiliyorsa, ayl&#305;k abonelik &#246;demenin anlam&#305; nedir? SaaS &#351;irketleri i&#231;in as&#305;l tehdit daha iyi bir rakip de&#287;il m&#252;&#351;terinin ta kendisi.</p><h2><strong>Anthropic Ara&#351;t&#305;rmas&#305;: Gen&#231; &#304;stihdam&#305;ndaki Yava&#351;lama</strong></h2><p>Anthropic&#8217;in Mart 2026 tarihli &#8220;Labor Market Impacts of AI&#8221; ba&#351;l&#305;kl&#305; makalesi, bu d&#246;n&#252;&#351;&#252;m&#252;n boyutunu somut verilerle ortaya koyuyor. &#8220;G&#246;zlemlenen maruziyet&#8221; (observed exposure) ad&#305; verilen yeni &#246;l&#231;&#252;m, yapay zek&#226;n&#305;n hangi i&#351; kollar&#305;nda yaln&#305;zca &#8220;yapabilece&#287;ini&#8221; de&#287;il, halihaz&#305;rda &#8220;neler yapt&#305;&#287;&#305;n&#305;&#8221; analiz ediyor. Bilgisayar ve matematik alanlar&#305;nda teorik otomasyon kapasitesi y&#252;zde 94&#8217;e ula&#351;&#305;rken, ger&#231;ek kullan&#305;m hen&#252;z y&#252;zde 33 seviyesinde. Ofis ve y&#246;netim i&#351;lerinde bu oran y&#252;zde 90&#8217;a kar&#351;&#305;l&#305;k yakla&#351;&#305;k y&#252;zde 40 olarak &#246;l&#231;&#252;ld&#252;. Yapay zek&#226; hen&#252;z yapabilece&#287;inin bir k&#305;sm&#305;n&#305; ger&#231;ekle&#351;tiriyor; ancak bu bo&#351;luk her ge&#231;en g&#252;n kapan&#305;yor.</p><p>Dikkat &#231;ekici bir bulgu daha var. Ara&#351;t&#305;rmac&#305;lar, y&#252;ksek maruziyetli mesleklerde genel i&#351;sizlik oran&#305;nda hen&#252;z belirgin bir art&#305;&#351; tespit edemedi. Ancak 22-25 ya&#351; aras&#305; gen&#231; &#231;al&#305;&#351;anlar&#305;n bu mesleklerdeki i&#351;e al&#305;m h&#305;z&#305;nda yava&#351;lama sinyalleri g&#246;zlemlendi. &#350;irketler &#8220;marjinal i&#351;e al&#305;mlar&#305;&#8221; durduruyor; eskiden iki yeni m&#252;hendisin yapaca&#287;&#305; i&#351;i mevcut m&#252;hendisler yapay zek&#226; ara&#231;lar&#305;yla kar&#351;&#305;l&#305;yor ve o yeni i&#351; ilanlar&#305; hi&#231;bir zaman yay&#305;nlanm&#305;yor. Bu durum i&#351;sizlik istatistiklerinde g&#246;r&#252;nmese de, gen&#231;lerin i&#351;g&#252;c&#252; piyasas&#305;na giri&#351;ini gittik&#231;e zorla&#351;t&#305;r&#305;yor.</p><h2><strong>Yeni Paradigma</strong></h2><p>Sequoia Capital&#8217;in Mart 2026&#8217;daki &#8220;Services: The New Software&#8221; tezi bu tabloyu tamaml&#305;yor. Sequoia orta&#287;&#305; Julien Bek, yapay zek&#226;n&#305;n art&#305;k profesyonellere yard&#305;mc&#305; olan bir &#8220;copilot&#8221; olmaktan &#231;&#305;k&#305;p, i&#351;in kendisini do&#287;rudan teslim eden bir &#8220;autopilot&#8221;a evrildi&#287;ini savunuyor. Her 1 dolarl&#305;k yaz&#305;l&#305;m b&#252;t&#231;esine kar&#351;&#305;l&#305;k &#351;irketler hizmetlere 6 dolar ay&#305;r&#305;yor; autopilot modeli ise do&#287;rudan bu emek b&#252;t&#231;esini hedefliyor. Bu, &#351;irketlerin art&#305;k bir yaz&#305;l&#305;m arac&#305; de&#287;il, do&#287;rudan &#8220;i&#351;in sonucunu&#8221; ( mesela G&#304;B&#8217;e iletilmeye haz&#305;r bir e-fatura seti, Medula&#8217;ya uygun kodlanm&#305;&#351; bir hastane provizyon dosyas&#305;, on farkl&#305; sigorta &#351;irketinden taranm&#305;&#351; ve kar&#351;&#305;la&#351;t&#305;r&#305;lm&#305;&#351; bir kasko teklifi, hatta &#304;&#350;KUR&#8217;dan veya LinkedIn&#8217;den &#231;ekilen 300 aday aras&#305;ndan k&#305;sa listeye al&#305;nm&#305;&#351; be&#351; m&#252;hendis &#246;zge&#231;mi&#351;i gibi) sat&#305;n alaca&#287;&#305; bir d&#246;neme girdi&#287;imiz anlam&#305;na geliyor.</p><h2><strong>Yol Ayr&#305;m&#305;ndaki Meslekler</strong></h2><p>Bir bankadaki operasyon masas&#305; eleman&#305;, &#231;a&#287;r&#305; merkezindeki m&#252;&#351;teri temsilcisi, yaz&#305;l&#305;m &#351;irketindeki junior developer ya da &#246;zel hastanedeki provizyon alma g&#246;revlisi Anthropic verilerine g&#246;re en y&#252;ksek maruziyete sahip gruplar. &#214;te yandan, fiziksel varl&#305;k gerektiren meslekler (a&#351;&#231;&#305;lar, tamirciler, in&#351;aat i&#351;&#231;ileri, cankurtaranlar vs) &#351;imdilik yapay zek&#226;n&#305;n radar&#305;n&#305;n d&#305;&#351;&#305;nda; i&#351;g&#252;c&#252;n&#252;n yakla&#351;&#305;k y&#252;zde 30&#8217;u s&#305;f&#305;r maruziyet g&#246;steriyor. Ayr&#305;ca en y&#252;ksek maruziyete sahip mesleklerdeki &#231;al&#305;&#351;anlar&#305;n genellikle daha e&#287;itimli, daha y&#252;ksek maa&#351;l&#305; ve &#231;o&#287;unlu&#287;u az tecr&#252;beli oldu&#287;unu belirtmekte fayda var. Yani bu dalga &#8220;mavi yaka&#8221; de&#287;il, &#8220;beyaz yaka&#8221; &#231;al&#305;&#351;anlar&#305; vuruyor.</p><p>&#8220;AI washing&#8221; olgusunu da g&#246;rmezden gelmemek gerekiyor: baz&#305; &#351;irketler, pandemi d&#246;neminde &#351;i&#351;en kadrolar&#305;n&#305; k&#252;&#231;&#252;ltmek i&#231;in yapay zek&#226;y&#305; bahane olarak kullan&#305;yor olabilir. Block&#8217;un &#231;al&#305;&#351;an say&#305;s&#305;n&#305;n 2019&#8217;da 3.835 iken pandemi s&#252;recinde 10.000&#8217;in &#252;zerine &#231;&#305;kt&#305;&#287;&#305;n&#305; hat&#305;rlayal&#305;m. OpenAI CEO&#8217;su Sam Altman bile &#350;ubat 2026&#8217;da, baz&#305; &#351;irketlerin yapay zek&#226;y&#305; zaten yapacaklar&#305; i&#351;ten &#231;&#305;karmalar i&#231;in k&#305;l&#305;f olarak kulland&#305;&#287;&#305;n&#305; kabul etti. Ancak y&#246;n belli: gerek vibe coding gerekse otonom agent&#8217;lar, SaaS i&#351; modelini ve beyaz yaka istihdam&#305;n&#305; iki koldan s&#305;k&#305;&#351;t&#305;r&#305;yor.</p><h2><strong>Kariyerinizi Yeniden &#304;n&#351;a Edin</strong></h2><p>Tablo karma&#351;&#305;k olsa da y&#246;n belli: yapay zek&#226; &#246;nce yard&#305;mc&#305; oluyor, sonra i&#351;i tamamen devral&#305;yor. Dalgalarla bo&#287;u&#351;mak istemeyenler i&#231;in yol haritas&#305; basit: yapay zek&#226;n&#305;n hen&#252;z girmedi&#287;i alanlara y&#246;nelmek. Bir m&#252;&#351;terinin y&#252;z&#252;ne bakarak g&#252;venini kazanan sat&#305;&#351;&#231;&#305;, ar&#305;zay&#305; sesinden te&#351;his eden usta, kriz an&#305;nda ekibini sakinle&#351;tiren vardiya amiri, ya da &#231;ocu&#287;un dikkatini &#252;&#231; saniyede yakalayan ana s&#305;n&#305;f&#305; &#246;&#287;retmeni. Yapay zek&#226; bu i&#351;leri hen&#252;z yapam&#305;yor. Ama kesinlikle yapay zek&#226;n&#305;n i&#351;inizi &#246;&#287;renmesini beklemeyin; &#231;&#252;nk&#252; o sizden &#231;ok daha h&#305;zl&#305; &#246;&#287;reniyor. Tekrar edeyim: yapay zek&#226;n&#305;n hen&#252;z ne anlama geldi&#287;ini bile anlamad&#305;&#287;&#305; bir i&#351; kolu bulun yoksa &#231;ok yak&#305;nda bir algoritman&#305;n verimlilik raporunda yaln&#305;zca bir &#8220;tasarruf kalemi&#8221; olarak yer alacaks&#305;n&#305;z.</p><h2><strong>Kaynaklar</strong></h2><p>Anthropic &#8212; <em>Labor Market Impacts of AI: A New Measure and Early Evidence</em>, Mart 2026. <a href="http://anthropic.com/research/labor-market-impacts">anthropic.com/research/labor-market-impacts</a></p><p>Sequoia Capital &#8211; Julien Bek &#8212; <em>Services: The New Software</em>, Mart 2026. <a href="http://sequoiacap.com/article/services-the-new-software">sequoiacap.com/article/services-the-new-software</a></p><p>CNBC &#8212; <em>Block shares soar as company slashes workforce by nearly half</em>, 26 &#350;ubat 2026. <a href="http://cnbc.com">cnbc.com</a></p><p>Atlassian Blog &#8211; Mike Cannon-Brookes &#8212; <em>An important update on our team</em>, 11 Mart 2026. <a href="http://atlassian.com/blog">atlassian.com/blog</a></p><p>The SaaS CFO &#8212; <em>The SaaSpocalypse: AI Agents, Vibe Coding, and the Changing Economics of SaaS</em>, Mart 2026. <a href="http://thesaascfo.com">thesaascfo.com</a></p><p>MarTech &#8211; Bloomberg Odd Lots Podcast &#8212; <em>Why vibe coding will disrupt martech&#8217;s buy-or-build debate</em>, 10 Mart 2026. <a href="http://martech.org">martech.org</a></p><p>Fortune &#8212; <em>Anthropic just mapped out which jobs AI could potentially replace</em>, 6 Mart 2026. <a href="http://fortune.com">fortune.com</a></p><p>Axios &#8212; <em>Anthropic launches AI job destruction detector</em>, 5 Mart 2026. <a href="http://axios.com">axios.com</a></p>]]></content:encoded></item><item><title><![CDATA[Kültürünüzü Bir Algoritma mı Şekillendiriyor?]]></title><description><![CDATA[Milyarlarca insan, birka&#231; &#351;irketin de&#287;erleri.]]></description><link>https://www.theexecutives.net/p/kulturunuzu-bir-algoritma-m-sekillendiriyor</link><guid isPermaLink="false">https://www.theexecutives.net/p/kulturunuzu-bir-algoritma-m-sekillendiriyor</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 09 Mar 2026 05:31:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kNHH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#350;&#246;yle bir deney yapal&#305;m. Bir arkada&#351;&#305;n&#305;za &#8220;Adil bir toplum nas&#305;l olmal&#305;?&#8221; diye sorun. Bir de ChatGPT&#8217;ye ya da Claude&#8217;a sorun. B&#252;y&#252;k ihtimalle yapay zek&#226;n&#305;n verdi&#287;i cevap daha uzun, daha d&#252;zg&#252;n, daha do&#287;ru g&#246;r&#252;necek. Ama i&#351;te tam burada bir &#351;ey olmaya ba&#351;l&#305;yor.</p><p>Arkada&#351;&#305;n&#305;z size kendi hayat&#305;ndan, k&#252;lt&#252;r&#252;nden, korkular&#305;ndan beslenmi&#351; bir cevap veriyor. Yapay zek&#226; ise herkese neredeyse ayn&#305; cevab&#305; veriyor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!kNHH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!kNHH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 424w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 848w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!kNHH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg" width="672" height="384" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:384,&quot;width&quot;:672,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;Free Uniform crowd formation Image - Crowd, Uniform, Formation ...&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Free Uniform crowd formation Image - Crowd, Uniform, Formation ..." title="Free Uniform crowd formation Image - Crowd, Uniform, Formation ..." srcset="https://substackcdn.com/image/fetch/$s_!kNHH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 424w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 848w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!kNHH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffb6de19b-ab4d-46fc-a342-609311145821_672x384.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>Tarihte &#304;lk Kez</strong></h3><p>D&#252;&#351;&#252;n&#252;n: insanl&#305;k binlerce y&#305;l boyunca farkl&#305; co&#287;rafyalarda, birbirinden habersiz, bamba&#351;ka sistemler kurdu. Konf&#252;cy&#252;s bir &#351;eyler s&#246;yl&#252;yordu, Atinal&#305; filozoflar ba&#351;ka bir &#351;ey. Anadolu&#8217;nun tekke gelene&#287;i bamba&#351;ka sorular soruyordu, farkl&#305; bir yol &#231;iziyordu. Hint gelene&#287;indeki guru farkl&#305; bir yol g&#246;steriyordu. Bunlar&#305;n birbiriyle &#231;o&#287;u zaman haberleri bile yoktu. Farkl&#305;lard&#305;.</p><p>Bu &#231;e&#351;itlilik insanl&#305;k i&#231;in bir sorun de&#287;ildi. Aksine, bu bizim zenginli&#287;imizdi. Farkl&#305; sorunlara sahip topluluklar, farkl&#305; &#231;&#246;z&#252;mler buldu. Farkl&#305; de&#287;er sistemleri, farkl&#305; hatalar yap&#305;p farkl&#305; &#351;eyler &#246;&#287;rendi.</p><p>&#350;imdi ise d&#252;nyan&#305;n her k&#246;&#351;esindeki milyarlarca insan birka&#231; yapay zek&#226; modeline sorular soruyor. Ve o modeller hepsine &#231;ok benzer cevaplar veriyor.</p><p>Bu, tarihte ilk kez oluyor.</p><h3><strong>&#8220;&#304;yi&#8221; Derken Kimin &#304;yisini Kastediyoruz?</strong></h3><p>Bug&#252;nk&#252; b&#252;y&#252;k yapay zek&#226; modelleri &#8220;yard&#305;mc&#305;, d&#252;r&#252;st ve zarars&#305;z&#8221; olacak &#351;ekilde e&#287;itiliyor. Kula&#287;a g&#252;zel geliyor. Ama &#351;unu soral&#305;m: zarars&#305;z veya d&#252;r&#252;st derken kim neyi kastediyor?</p><p>Bu kararlar&#305; verenler, b&#252;y&#252;k &#246;l&#231;&#252;de Silikon Vadisi&#8217;ndeki birka&#231; b&#252;y&#252;k &#351;irketin birka&#231; y&#252;z m&#252;hendisi. Benzer &#252;niversitelerden mezun, benzer k&#252;lt&#252;rlerle b&#252;y&#252;m&#252;&#351;, benzer de&#287;erlere sahip insanlar. Bunu k&#246;t&#252; niyetle yapt&#305;klar&#305;n&#305; d&#252;&#351;&#252;nm&#252;yorum. Ama ortaya &#231;&#305;kan sonu&#231; &#351;u: d&#252;nyan&#305;n geri kalan&#305; bu de&#287;erlerin &#351;ekillendirdi&#287;i bir sistemi ger&#231;e&#287;in kayna&#287;&#305; olarak kullan&#305;yor.</p><h3><strong>Ekranlar da Ayn&#305;la&#351;&#305;yor</strong></h3><p>Bu sadece soyut bir fikir meselesi de&#287;il. G&#246;zle g&#246;rebilece&#287;iniz somut bir &#351;ey.</p><p>Herhangi be&#351; yapay zek&#226; destekli web sitesini ya da uygulamay&#305; a&#231;&#305;n. B&#252;y&#252;k ihtimalle hepsinde &#351;unlar&#305; g&#246;receksiniz: beyaz arka plan, yuvarlat&#305;lm&#305;&#351; k&#246;&#351;eler, soluk mavi veya lavanta tonlar&#305;, ayn&#305; font ailesi, ayn&#305; buton yerle&#351;imi. Farkl&#305; &#351;irketler, farkl&#305; &#252;lkeler, farkl&#305; hedef kitleler ama neredeyse ayn&#305; tasar&#305;m.</p><p>Neden? &#199;&#252;nk&#252; yapay zek&#226; tasar&#305;m ara&#231;lar&#305; en pop&#252;ler, en g&#252;venilir &#351;ablonlarla e&#287;itilmi&#351;. Sistem i&#351;e yarayan&#305; taklit ediyor. &#304;cat etmiyor. Figma&#8217;n&#305;n yapay zek&#226; arac&#305;n&#305;n defalarca Apple&#8217;&#305;n hava durumu uygulamas&#305;na benzer aray&#252;zler &#252;retti&#287;i belgelenmi&#351;ti. Tasar&#305;mc&#305;lar bunu fark etmekte bile zorland&#305;.</p><p>Sonu&#231; olarak Tokyo&#8217;daki bir giri&#351;imin uygulamas&#305; ile Buenos Aires&#8217;teki bir startup&#8217;&#305;n uygulamas&#305; art&#305;k neredeyse birbirinin kopyas&#305;. Dijital d&#252;nyada her &#351;ey tek tiple&#351;iyor.</p><h3><strong>Kod da Ayn&#305;la&#351;&#305;yor</strong></h3><p>Kodlama d&#252;nyas&#305; da bundan pay&#305;n&#305; al&#305;yor.</p><p>Neredeyse b&#252;t&#252;n yaz&#305;l&#305;mc&#305;lar art&#305;k kod yazarken yapay zek&#226; ara&#231;lar&#305;n&#305; kullan&#305;yor. Bu ara&#231;lar&#305;n hepsi ayn&#305; pop&#252;ler a&#231;&#305;k kaynak projelerle e&#287;itilmi&#351;. Dolay&#305;s&#305;yla &#304;stanbul&#8217;daki bir geli&#351;tirici de, Var&#351;ova&#8217;daki de, Seul&#8217;deki de ayn&#305; &#246;neriyi al&#305;yor. Ayn&#305; mimari kararlar&#305; benimsiyor. Ayn&#305; k&#252;t&#252;phanelere y&#246;nlendiriliyor.</p><p>K&#305;sa vadede bu verimli g&#246;r&#252;n&#252;yor. Uzun vadede ise &#351;unu yarat&#305;yor: t&#252;m d&#252;nya yaz&#305;l&#305;m&#305; ayn&#305; kal&#305;plara, ayn&#305; varsay&#305;mlara, ayn&#305; g&#252;venlik anlay&#305;&#351;&#305;na dayanmaya ba&#351;l&#305;yor. Sistemik bir hataya kar&#351;&#305; herkes ayn&#305; anda a&#231;&#305;k hale geliyor.</p><h3><strong>Sessiz Bir De&#287;i&#351;im</strong></h3><p>K&#252;lt&#252;rler tarihte genellikle sava&#351;larla, yasaklarla, bask&#305;yla de&#287;i&#351;tirildi. Bunlar&#305;n hepsi g&#246;z&#252;m&#252;z&#252;n &#246;n&#252;nde oluyordu, hepsinin ad&#305; vard&#305;. Elbette bunlara kar&#351;&#305; gelenler de vard&#305;.</p><p>Yapay zek&#226;n&#305;n yapt&#305;&#287;&#305; &#351;ey &#231;ok daha sessiz i&#351;liyor.</p><p>Kimse bir gelene&#287;i yasaklam&#305;yor. Kimse bir kitab&#305; yakm&#305;yor. Olan &#351;u: yerel, &#246;zg&#252;n, o topraktan &#231;&#305;kma bilgiler, daha b&#252;y&#252;k ve evrensel bir sistemin yan&#305;nda k&#252;&#231;&#252;c&#252;k kalmaya ba&#351;l&#305;yor. Evet, kimse sizi zorlam&#305;yor. Ama her g&#252;n ayn&#305; kayna&#287;a ba&#351;vurdu&#287;unuzda, o kayna&#287;&#305;n bak&#305;&#351; a&#231;&#305;s&#305; yava&#351; yava&#351; sizin bak&#305;&#351; a&#231;&#305;n&#305;z&#305;n yerine ge&#231;iyor.</p><p>Ve bu s&#252;re&#231; kendi kendini beslemeye devam ediyor. Yapay zek&#226;n&#305;n &#252;retti&#287;i i&#231;erikler, yeni yapay zek&#226; modellerinin e&#287;itim verisi oluyor. Hangi sesler bug&#252;n bask&#305;nsa, yar&#305;n daha bask&#305;n olacak.</p><h3><strong>Bireysel Olarak &#304;yi, Toplumsal Olarak Tehlikeli</strong></h3><p>Ara&#351;t&#305;rmalar ilgin&#231; bir &#351;ey g&#246;steriyor: yapay zek&#226; kullanan bireyler daha iyi i&#231;erik &#252;retiyor. Daha d&#252;zg&#252;n yaz&#305;yor, daha organize d&#252;&#351;&#252;n&#252;yor. Ama ayn&#305; ara&#351;t&#305;rmalar &#351;unu da s&#246;yl&#252;yor: bir topluluk olarak fikir &#231;e&#351;itlili&#287;i azal&#305;yor. Bireysel kalite art&#305;yor, toplumsal &#246;zg&#252;nl&#252;k eriyor.</p><p>Bunu somut bir &#246;rnek vereyim: &#246;zge&#231;mi&#351;ler. Yapay zek&#226; kullan&#305;m&#305; yayg&#305;nla&#351;madan &#246;nce her &#246;zge&#231;mi&#351; biraz farkl&#305;yd&#305;. Kimi &#231;ok iyiydi, kimi berbat. &#350;imdi hepsinin tonu, yap&#305;s&#305;, hatta kulland&#305;&#287;&#305; kelimeler birbirine benziyor. Herkes &#8220;daha iyi&#8221; yazm&#305;&#351; oldu. Ama bunlar&#305; a&#231;&#305;p bakt&#305;&#287;&#305;n&#305;zda ay&#305;rt edici hi&#231;bir &#351;ey kalmam&#305;&#351; durumda.</p><h3><strong>As&#305;l Soru Bu</strong></h3><p>Bu yaz&#305;y&#305; &#8220;yapay zek&#226;ya kar&#351;&#305;&#8221; diye okumay&#305;n.</p><p>Yapay zek&#226;n&#305;n i&#351;e yarad&#305;&#287;&#305; &#231;ok a&#231;&#305;k. Verimli, h&#305;zl&#305;, eri&#351;ilebilir. Bunlar&#305; ink&#226;r etmek &#231;ok sa&#231;ma.</p><p>Ama &#351;unu sormak gerekiyor: milyarlarca insan&#305;n g&#252;nl&#252;k bilgi kayna&#287;&#305; haline gelen bu sistemler kimin de&#287;erlerini yans&#305;t&#305;yor? Hangi sorular makul, hangisi marjinal say&#305;l&#305;yor? Bu kararlar&#305; kim veriyor?</p><p>Eskiden &#8220;gazete kimin elindeyse ger&#231;ek de onun elinde&#8221; denirdi. Fark &#351;uydu: gazeteye kar&#351;&#305; ba&#351;ka gazeteler &#231;&#305;kabildi. &#350;imdi ise d&#252;nyan&#305;n tamam&#305;na ayn&#305; anda ula&#351;an birka&#231; model var.</p><p>&#199;e&#351;itlilik bir l&#252;ks de&#287;il. &#304;nsanl&#305;&#287;&#305;n binlerce y&#305;l boyunca farkl&#305; sorular sorarak, farkl&#305; cevaplar deneyerek ayakta kalmas&#305;n&#305;n sebebi o &#231;e&#351;itliliktir. Bunu fark etmeden, sessizce, bu kadar dar bir d&#252;zleme s&#305;k&#305;&#351;t&#305;rmak teknik bir ilerleme gibi g&#246;r&#252;nse de asl&#305;nda medeniyetin kendi kendini daraltmas&#305;d&#305;r. Tek tip aray&#252;zler, tek tip kodlar, tek tip cevaplar. Ve belki de fark etmeden tek tip d&#252;&#351;&#252;nceler.</p>]]></content:encoded></item><item><title><![CDATA[Hesap Vakti: Türkiye Yapay Zekâda Gerçekten Nerede?]]></title><description><![CDATA[Hedef Koymak En Kolay&#305;]]></description><link>https://www.theexecutives.net/p/hesap-vakti-turkiye-yapay-zekada</link><guid isPermaLink="false">https://www.theexecutives.net/p/hesap-vakti-turkiye-yapay-zekada</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 02 Mar 2026 05:30:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Uv1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>D&#252;nya, yapay zek&#226; teknolojilerinde devasa bir i&#351;lem g&#252;c&#252; ve sermaye sava&#351;&#305;n&#305;n tam ortas&#305;nda. OpenAI&#8217;&#305;n, Google&#8217;&#305;n, Anthropic&#8217;in ya da xAI&#8217;&#305;n milyar dolarl&#305;k maliyetlerle e&#287;itti&#287;i modellerin hakim oldu&#287;u bu d&#252;zende, b&#252;y&#252;k frontier modellere do&#287;rudan rakip &#252;retmek her ge&#231;en g&#252;n daha zorla&#351;&#305;yor. Amazon&#8217;un OpenAI&#8217;a 50 milyar dolar yat&#305;r&#305;m yapt&#305;&#287;&#305; bir ortamda rekabet, art&#305;k salt teknolojik de&#287;il; &#246;n&#252;ne ge&#231;ilmesi neredeyse imkans&#305;z bir finansal bariyer haline gelmi&#351; durumda.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Uv1E!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Uv1E!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 424w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 848w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 1272w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Uv1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png" width="1024" height="572" 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srcset="https://substackcdn.com/image/fetch/$s_!Uv1E!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 424w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 848w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 1272w, https://substackcdn.com/image/fetch/$s_!Uv1E!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F219511e0-3b1e-4dec-9909-e83a8c067bc7_1024x572.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>Devlerin Yar&#305;&#351;&#305; ve &#8220;DeepSeek&#8221; Dersi</strong></p><p>&#199;in&#8217;in DeepSeek ile g&#246;sterdi&#287;i ba&#351;ar&#305;, oyunun kurallar&#305;n&#305;n de&#287;i&#351;ebilece&#287;ine dair nadir umut k&#305;r&#305;nt&#305;lar&#305;ndan biri. Devasa b&#252;t&#231;eler yerine ak&#305;ll&#305; algoritmalar ve verimli kullan&#305;m&#305;n da fark yaratabilece&#287;ini kan&#305;tlad&#305;. B&#252;y&#252;k dil modellerini s&#305;f&#305;rdan e&#287;itmek yerine mevcut modelleri dam&#305;tarak ya da a&#231;&#305;k kaynakl&#305; altyap&#305;lar &#252;zerine in&#351;a ederek ilerlemek, k&#305;s&#305;tl&#305; kaynaklar&#305; olan ekipler i&#231;in &#231;ok daha ak&#305;lc&#305; bir yol. Elbette bu distilasyon meselesi etik a&#231;&#305;dan hala tart&#305;&#351;mal&#305;. Ama T&#252;rkiye gibi &#252;lkeler i&#231;in as&#305;l f&#305;rsat zaten devasa platformlar kurmakta de&#287;il; bu platformlar &#252;zerinde &#231;al&#305;&#351;an dikey &#231;&#246;z&#252;mlerde, yaz&#305;l&#305;m geli&#351;tirme ara&#231;lar&#305;nda ve agentic sistemlerde gizli.</p><p><strong>T&#252;rkiye Yapay Zek&#226; Ekosistemi: 2025 Panoramas&#305;</strong></p><p>T&#252;rkiye&#8217;nin yapay zek&#226; alan&#305;ndaki teknolojik olgunlu&#287;u son y&#305;llarda ivme kazand&#305;. Ama tablonun ger&#231;ek&#231;i, hatta ac&#305;mas&#305;z okunmas&#305; gerekiyor.</p><p>T&#252;rkiye &#304;&#351; Bankas&#305; b&#252;nyesindeki Yapay Zek&#226; Fabrikas&#305;, Startups.watch ve Endeavor T&#252;rkiye&#8217;nin haz&#305;rlad&#305;&#287;&#305; &#8220;2025 T&#252;rk Yapay Zek&#226; Ekosistemi ve Global Etki Raporu&#8221;na g&#246;re T&#252;rkiye merkezli aktif yapay zek&#226; giri&#351;imi say&#305;s&#305; 1.188. Yurt d&#305;&#351;&#305;ndaki T&#252;rk kuruculu 274 giri&#351;imle birlikte toplam ekosistem 1.400&#8217;&#252; a&#351;&#305;yor. Giri&#351;imlerin %70&#8217;i 2020 sonras&#305;nda kurulmu&#351;; bu, ekosistemin hen&#252;z &#231;o&#287;unlukla test a&#351;amas&#305;nda oldu&#287;u anlam&#305;na geliyor. Nitekim 1.188 giri&#351;imin yaln&#305;zca 180&#8217;i 2024-2025 d&#246;neminde erken a&#351;amada yat&#305;r&#305;m alabildi. B&#252;y&#252;k &#231;o&#287;unluk, ispatlanm&#305;&#351; bir i&#351; modeli olmadan ayakta durmaya &#231;al&#305;&#351;&#305;yor.</p><p>Biraz ac&#305;mas&#305;z bir k&#305;yaslama yapal&#305;m. Google ve RISE Israel&#8217;in ortak raporuna g&#246;re &#304;srail&#8217;de 2.300&#8217;den fazla aktif yapay zek&#226; startup&#8217;&#305; var; T&#252;rkiye&#8217;nin neredeyse iki kat&#305;. &#220;stelik &#304;srail&#8217;de yaln&#305;zca &#252;retken yapay zek&#226; alan&#305;ndaki 342 startup toplamda 20 milyar dolar yat&#305;r&#305;m &#231;ekmi&#351;. ABD&#8217;de ise bu rakam yakla&#351;&#305;k 6.956. T&#252;rkiye, 1.188 giri&#351;imle bu tabloda adetsel olarak var; ama etkisini sorarsan&#305;z yan&#305;t olduk&#231;a sessiz.</p><p>Say&#305;lar&#305;n arkas&#305;na ge&#231;ince tablo daha da sertle&#351;iyor. T&#252;rkiye, 2021&#8217;de Milli Teknoloji Hamlesi &#231;er&#231;evesinde be&#351; y&#305;ll&#305;k bir yapay zek&#226; stratejisi a&#231;&#305;klad&#305;. Hedefler netti: 2025 sonuna kadar 50 bin ki&#351;ilik istihdam, 10 bin lisans&#252;st&#252; mezun, yapay zek&#226;n&#305;n GSY&#304;H&#8217;ye %5 katk&#305;s&#305;, uluslararas&#305; endekslerde ilk 20&#8217;ye giri&#351;. D&#246;nem kapand&#305;. Oxford Insights&#8217;&#305;n 2025 H&#252;k&#252;met Yapay Zek&#226; Haz&#305;rl&#305;k Endeksi&#8217;nde T&#252;rkiye, 195 &#252;lke aras&#305;nda 48. s&#305;raya yerle&#351;ti; ilk 20 hedefinin tam 28 s&#305;ra gerisinde. &#304;stihdam ve lisans&#252;st&#252; mezun hedefleri i&#231;in h&#252;k&#252;met taraf&#305;ndan bug&#252;ne kadar resmi bir ger&#231;ekle&#351;me verisi a&#231;&#305;klanmad&#305;. Bu sessizlik, kendi ba&#351;&#305;na bir yan&#305;t. Hedef koymak en kolay&#305;.</p><p><strong>Diaspora Fark&#305;</strong></p><p>T&#252;rkiye&#8217;nin bug&#252;n iki yapay zek&#226; unicorn&#8217;una sahip oldu&#287;unu s&#246;yleyebiliriz. Ama ikisi de diaspora giri&#351;imi; yani &#252;lke d&#305;&#351;&#305;ndaki T&#252;rklerin kurdu&#287;u &#351;irketler: &#252;retken yapay zek&#226;n&#305;n g&#246;rsel &#252;retimine odaklanan <a href="http://Fal.ai">Fal.ai</a> ve veri modelleme alan&#305;ndaki Periodic Labs. Raporun en &#231;arp&#305;c&#305; bulgular&#305;ndan biri de bu kopuklu&#287;u rakama d&#246;k&#252;yor: T&#252;rkiye merkezli giri&#351;imlerin yat&#305;r&#305;m medyan&#305; 100 bin dolar seviyesinde kal&#305;rken diaspora giri&#351;imlerinde bu rakam 2,4 milyon dolara &#231;&#305;kmakta. Yerli ekosistemimizin k&#252;resel sermayeye ula&#351;makta ne denli zorland&#305;&#287;&#305;n&#305; bu tek sat&#305;r yeterince anlat&#305;yor.</p><p><strong>Savunma Sanayiinden Startup &#199;evikli&#287;ine</strong></p><p>T&#252;rkiye&#8217;nin yapay zek&#226;daki en somut ba&#351;ar&#305;lar&#305;, &#351;u ana kadar Baykar, Aselsan ve HAVELSAN gibi devlerin &#246;nc&#252;l&#252;&#287;&#252;nde savunma sanayiinde ger&#231;ekle&#351;ti. Ar-Ge b&#252;t&#231;eleri 3,3 milyar dolara ula&#351;an bu &#351;irketler, otonom hava, kara ve deniz platformlar&#305;nda d&#252;nya standartlar&#305;n&#305; belirliyor. Bu ger&#231;ekten b&#252;y&#252;k bir ba&#351;ar&#305;. Ancak yapay zek&#226;n&#305;n sivil alanda, &#246;zellikle B2B yaz&#305;l&#305;m ve uygulama ekonomisinde yarataca&#287;&#305; de&#287;er, yaln&#305;zca bu dev yap&#305;lar&#305;n s&#305;rt&#305;na y&#252;klenemeyecek kadar geni&#351;.</p><p>Kurumsal boyuttaki bu t&#305;kan&#305;kl&#305;k &#351;a&#351;&#305;rt&#305;c&#305; de&#287;il; ama can s&#305;k&#305;c&#305;. Ekosistemin &#246;n&#252;ndeki en b&#252;y&#252;k engellerden biri, nitelikli insan kayna&#287;&#305; eksikli&#287;i (%40) ve kurumlar&#305;n yerli giri&#351;imlere olan mesafeli duru&#351;u. Kurumlar&#305;n yar&#305;s&#305;ndan fazlas&#305; bir yapay zek&#226; stratejisine sahip oldu&#287;unu belirtse de yerli giri&#351;imlerle i&#351; birli&#287;i yapanlar&#305;n oran&#305; yaln&#305;zca %6,25&#8217;te kal&#305;yor. Bu bariyeri a&#351;man&#305;n tek ger&#231;ek&#231;i yolu, startuplar&#305;n &#8220;yerli&#8221; olduklar&#305; i&#231;in de&#287;il, k&#252;resel standartlarda en iyi ara&#231;lar&#305; sunduklar&#305; i&#231;in tercih edilmelerini sa&#287;lamakt&#305;r.</p><p><strong>Yine de Ge&#231; De&#287;il</strong></p><p>Yapay zek&#226;n&#305;n &#8220;otonom d&#246;nem&#8221;e giri&#351;iyle birlikte yaz&#305;l&#305;m sekt&#246;r&#252;nde varolu&#351;sal bir kriz kap&#305;da. Ama bu kriz, yaz&#305;l&#305;m geli&#351;tirme ara&#231;lar&#305;n&#305; &#252;retenler i&#231;in ayn&#305; zamanda b&#252;y&#252;k bir f&#305;rsat penceresi a&#231;&#305;yor. Yaz&#305;l&#305;m s&#252;re&#231;lerini otomatize eden, kod yaz&#305;m&#305;n&#305; denetleyen ya da i&#351; s&#252;re&#231;lerini u&#231;tan uca y&#246;neten agent sistemler konusunda d&#252;nya genelinde h&#226;l&#226; bir standart yok. Bu bo&#351;luk, ge&#231; kalm&#305;&#351; de&#287;il; tam zaman&#305;nda girmi&#351; biri i&#231;in bi&#231;ilmi&#351; kaftan.</p><p>T&#252;rk diasporas&#305;n&#305;n halihaz&#305;rda agentic AI &#231;&#246;z&#252;mlerine yo&#287;unla&#351;m&#305;&#351; olmas&#305; umut verici. Yerli ekosistemin B2B a&#287;&#305;rl&#305;kl&#305; yap&#305;s&#305; (%75) da bu d&#246;n&#252;&#351;&#252;me olan yatk&#305;nl&#305;&#287;&#305; g&#246;steriyor. Sanayi ve Teknoloji Bakanl&#305;&#287;&#305;&#8217;n&#305;n T&#252;rk&#231;e b&#252;y&#252;k dil modelleri i&#231;in sa&#287;lad&#305;&#287;&#305; 50 milyon TL&#8217;ye varan hibe desteklerinin frontier model geli&#351;tirmeye yetmeyece&#287;i a&#231;&#305;k. Ama bu kaynaklar, dikey &#231;&#246;z&#252;mlerin temelini olu&#351;turacak yerli altyap&#305;lar i&#231;in kritik bir yak&#305;t olabilir; e&#287;er do&#287;ru y&#246;ne ak&#305;t&#305;l&#305;rsa.</p><p>Peak Games ve Dream Games&#8217;in oyun sekt&#246;r&#252;nde yaratt&#305;&#287;&#305; etkiyi &#351;imdi yapay zek&#226; startup&#8217;lar&#305;n&#305;n ger&#231;ekle&#351;tirmesi gerekiyor. B&#252;y&#252;k savunma devlerinin yapamayaca&#287;&#305; bi&#231;imde h&#305;zl&#305; hareket eden, hata yapmaktan korkmayan, ni&#351; alanlara odaklanan startuplar k&#252;resel uygulama ekonomisinde bize ger&#231;ek bir oyun alan&#305; a&#231;abilir.</p><p>T&#252;rkiye, yapay zek&#226;y&#305; yaln&#305;zca bir teknoloji olarak de&#287;il, ekonomik ba&#287;&#305;ms&#305;zl&#305;&#287;&#305;n anahtar&#305; olarak konumland&#305;rmal&#305;. Frontier modellerde ABD ve &#199;in ile bir hesaplama g&#252;c&#252; yar&#305;&#351;&#305;na girmek yerine, bu devlerin sundu&#287;u altyap&#305;lar&#305; en zekice kullanan ekiplerin, o altyap&#305;lar&#305; daha verimli, daha h&#305;zl&#305;, daha k&#226;rl&#305; &#231;al&#305;&#351;t&#305;ran ara&#231;lar&#305; in&#351;a eden giri&#351;imcilerin &#246;n&#252; a&#231;&#305;lmal&#305;d&#305;r.</p><p>Ge&#231;mi&#351; end&#252;stri devrimlerini hep izleyici koltu&#287;undan takip ettik. Bu kez sahne farkl&#305;; teknolojik e&#351;ik hi&#231; bu kadar d&#252;&#351;&#252;k, giri&#351; maliyeti hi&#231; bu kadar eri&#351;ilebilir olmam&#305;&#351;t&#305;. Devlerin platformlar&#305;nda kirac&#305; olmak yerine, o platformlar&#305;n verimli &#231;al&#305;&#351;mas&#305;n&#305; sa&#287;layan ara&#231;lar&#305;n sahibi oldu&#287;umuz g&#252;n ger&#231;ek dijital egemenli&#287;e ula&#351;m&#305;&#351; olaca&#287;&#305;z. Savunma sanayiindeki o me&#351;hur &#8220;yap&#305;lamaz denileni yapma&#8221; ruhu, &#351;imdi bir apartman dairesinde agentic kodlar yazan &#252;&#231; ki&#351;ilik bir startup&#8217;&#305;n vizyonuna ta&#351;&#305;nmay&#305; bekliyor. </p><p><strong>Kaynaklar</strong></p><p>Yapay Zek&#226; Fabrikas&#305;, Startups.watch &amp; Endeavor T&#252;rkiye &#8212; <em>2025 T&#252;rk Yapay Zek&#226; Ekosistemi ve Global Etki Raporu</em>, &#350;ubat 2026. <a href="http://yapayzekafabrikasi.com.tr">yapayzekafabrikasi.com.tr</a></p><p>Oxford Insights &#8212; <em>Government AI Readiness Index 2025</em>, Aral&#305;k 2025. <a href="http://oxfordinsights.com">oxfordinsights.com</a></p><p>Google Israel &amp; RISE Israel &#8212; <em>AI Industry in Israel: Challenges and Opportunities</em>, May&#305;s 2024. <a href="http://cloud.google.com">cloud.google.com</a></p>]]></content:encoded></item><item><title><![CDATA[200 Milyon Dolarlık Vicdan Muhasebesi]]></title><description><![CDATA[Anthropic'in 200 milyon dolarl&#305;k askeri s&#246;zle&#351;mesi, yapay zeka end&#252;strisinin en kritik etik s&#305;n&#305;r testine d&#246;n&#252;&#351;t&#252;.]]></description><link>https://www.theexecutives.net/p/200-milyon-dolarlk-vicdan-muhasebesi</link><guid isPermaLink="false">https://www.theexecutives.net/p/200-milyon-dolarlk-vicdan-muhasebesi</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 23 Feb 2026 05:30:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0aBF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Ocak 2026. ABD kuvvetleri, Venezuela Devlet Ba&#351;kan&#305; Nicol&#225;s Maduro'yu bir bask&#305;n sonucu g&#246;zalt&#305;na ald&#305;. Operasyon ba&#351;ar&#305;l&#305; oldu ama arkas&#305;nda beklenmedik bir iz b&#305;rakt&#305;: Claude, Palantir arac&#305;l&#305;&#287;&#305;yla Pentagon'un gizli askeri a&#287;lar&#305;na ba&#287;lanm&#305;&#351;t&#305; ve bu yapay zek&#226; modeli silahl&#305; bir m&#252;dahalede kullan&#305;lm&#305;&#351;t&#305;. Dikkat &#231;ekici olan &#351;u: bu model, d&#252;nyan&#305;n en kat&#305; g&#252;venlik ilkelerine sahip yapay zek&#226; &#351;irketi oldu&#287;unu iddia eden Anthropic'in &#252;r&#252;n&#252;yd&#252;.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0aBF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0aBF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 424w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 848w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 1272w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0aBF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png" width="1000" height="800" 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srcset="https://substackcdn.com/image/fetch/$s_!0aBF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 424w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 848w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 1272w, https://substackcdn.com/image/fetch/$s_!0aBF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feea6e53e-5298-4bc2-a7f6-b63c9b6d1e84_1000x800.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Haberin s&#305;zmas&#305;yla birlikte sessiz sedas&#305;z ilerleyen bir m&#252;zakere s&#252;reci aniden alevlendi. Pentagon ve Anthropic, aylard&#305;r &#8220;t&#252;m yasal ama&#231;lar i&#231;in s&#305;n&#305;rs&#305;z kullan&#305;m&#8221; meselesi &#252;zerinde &#231;at&#305;&#351;&#305;yor. Anthropic iki konuda k&#305;rm&#305;z&#305; &#231;izgi &#231;izmi&#351;, geri ad&#305;m atm&#305;yor gibi g&#246;z&#252;k&#252;yor: Amerikal&#305;lar&#305;n toplu g&#246;zetimi ve insan m&#252;dahalesi olmayan otonom silah sistemlerinde modellerinin kullan&#305;lamayaca&#287;&#305;. ABD Savunma Bakan&#305; Pete Hegseth&#8217;in tepkisi olduk&#231;a sertti. Anthropic&#8217;i, normalde yabanc&#305; d&#252;&#351;manlara uygulanan bir yapt&#305;r&#305;mla yani &#8220;tedarik zinciri riski&#8221; damgas&#305;yla tehdit etti. Bu tan&#305;mlama, Pentagon ile &#231;al&#305;&#351;an her y&#252;klenicinin Anthropic&#8217;in hi&#231;bir modelini kullanmad&#305;&#287;&#305;n&#305; belgelemesini zorunlu k&#305;lar. Peki bu anla&#351;mazl&#305;k neden bu kadar &#246;nemli? &#199;&#252;nk&#252; cevab&#305; yaln&#305;zca bir &#351;irketi de&#287;il, yapay zek&#226;n&#305;n sava&#351; alan&#305;ndaki gelece&#287;ini &#351;ekillendirecek.</p><h2>Neden Anthropic Direniyor?</h2><p>&#350;irketin tutumu, saf idealizm de&#287;il stratejik bir hesap. Anthropic, Temmuz 2025&#8217;te OpenAI, Google ve Elon Musk&#8217;&#305;n xAI&#8217;&#305; ile birlikte Pentagon&#8217;dan 200&#8217;er milyon dolarl&#305;k s&#246;zle&#351;me ald&#305;. Ama rakipleri &#231;oktan sessizce saflar&#305;n&#305; de&#287;i&#351;tirmi&#351;ti: Google, &#350;ubat 2025&#8217;te silah ve g&#246;zetim projelerindeki yasaklar&#305; kald&#305;rd&#305;; OpenAI askeri kullan&#305;m yasa&#287;&#305;n&#305; Ocak 2024&#8217;te iptal etti; xAI ise Pentagon&#8217;un otonom drone s&#252;r&#252;s&#252; yar&#305;&#351;mas&#305;na kat&#305;lan tek b&#252;y&#252;k laboratuvar konumuna geldi. Anthropic bu tablo i&#231;inde tek itiraz&#231;&#305; olarak kald&#305;. CEO Dario Amodei&#8217;nin tutumu net: &#8220;Demokrasiler baz&#305; YZ destekli askeri ara&#231;lara me&#351;ru olarak ihtiya&#231; duyar ama bu, dikkatli ve s&#305;n&#305;rlar i&#231;inde yap&#305;lmal&#305;d&#305;r.&#8221;</p><p>&#350;irket, Claude&#8217;un istihbarat analizi ve lojistik optimizasyonu gibi alanlarda kullan&#305;lmas&#305;n&#305; a&#231;&#305;k&#231;a destekliyor. S&#305;n&#305;r, makinenin insans&#305;z karar alarak &#246;ld&#252;rmesi ya da milyonlarca vatanda&#351;&#305;n verilerinin i&#351;lenmesi noktas&#305;nda &#231;iziliyor. Pentagon i&#231;indeki baz&#305; uzmanlar da Anthropic&#8217;i haks&#305;z bulmuyor. Georgetown &#220;niversitesi g&#252;venlik ara&#351;t&#305;rmac&#305;s&#305; Emelia Probasco, Pentagon&#8217;un tehditlerini &#8220;&#252;retken de&#287;il, g&#252;&#231; m&#252;cadelesi&#8221; olarak nitelendirdi ve &#351;&#246;yle dedi: &#8220;D&#252;nyan&#305;n &#246;nde gelen YZ laboratuvarlar&#305;ndan biri h&#252;k&#252;mete yard&#305;m etmeye &#231;al&#305;&#351;&#305;yor. E&#287;er bu k&#246;pr&#252; y&#305;k&#305;l&#305;rsa, sahaya &#231;&#305;kan askerler bunun bedelini &#246;der.&#8221;</p><h2>Sava&#351; Alan&#305;nda Yapay Zek&#226;: Kullan&#305;m Senaryolar&#305;</h2><p>Anla&#351;mazl&#305;&#287;&#305;n &#246;z&#252;n&#252; kavramak i&#231;in, yapay zek&#226;n&#305;n modern sava&#351;ta ne i&#351;e yarad&#305;&#287;&#305;n&#305; anlamak gerekiyor. Askeri yapay zek&#226; kullan&#305;m&#305; &#351;u temel kategorilere ayr&#305;l&#305;yor.</p><p><strong>&#304;stihbarat, G&#246;zetim ve Ke&#351;if:</strong> Uydu g&#246;r&#252;nt&#252;lerinden drone kameralar&#305;na, sosyal medya verisinden telefon dinleme kay&#305;tlar&#305;na kadar akan devasa veri setlerini ger&#231;ek zamanl&#305; analiz etmek. &#304;srail&#8217;in Gazze&#8217;de rehine konumlar&#305;n&#305; tespit etmek i&#231;in kulland&#305;&#287;&#305; sistem bu kategorinin en &#231;arp&#305;c&#305; &#246;rne&#287;i.</p><p><strong>Otonom Silah Sistemleri:</strong> En tart&#305;&#351;mal&#305; alan. Y&#252;zlerce k&#252;&#231;&#252;k insans&#305;z hava arac&#305;ndan olu&#351;an drone s&#252;r&#252;leri korkutucu bir tablo ortaya &#231;&#305;kar&#305;yor. BM Genel Sekreteri, insan kontrol&#252; d&#305;&#351;&#305;nda &#231;al&#305;&#351;an bu sistemleri yasaklayan ba&#287;lay&#305;c&#305; bir uluslararas&#305; anla&#351;ma imzalanmas&#305; &#231;a&#287;r&#305;s&#305;nda bulundu; hedef tarih 2026 sonu.</p><p><strong>Komuta ve Karar Destek:</strong> Muharebe koordinasyonunu h&#305;zland&#305;rma, se&#231;enekleri analiz etme, kararg&#226;h yaz&#305;&#351;malar&#305;n&#305; i&#351;leme. Claude&#8217;un Pentagon a&#287;lar&#305;ndaki temel kullan&#305;m alan&#305; bu kategori ve asl&#305;nda Anthropic&#8217;in &#351;u an i&#231;in itiraz etmedi&#287;i kullan&#305;m senaryosu.</p><p><strong>Siber Harp:</strong> Sald&#305;r&#305; ve savunma siber operasyonlar&#305;, servis d&#305;&#351;&#305; b&#305;rakma sald&#305;r&#305;lar&#305;n&#305; engelleme ve daha ileri bir ad&#305;m olarak &#252;retken yapay zek&#226; ile k&#246;t&#252; ama&#231;l&#305; yaz&#305;l&#305;m geli&#351;tirme.</p><p><strong>Lojistik ve &#214;ng&#246;r&#252;c&#252; Bak&#305;m:</strong> Askeri ara&#231;lar&#305;n ar&#305;zalanmadan &#246;nce bak&#305;m ihtiyac&#305;n&#305; tahmin etmek, ikmal zincirini optimize etmek. En az tart&#305;&#351;mal&#305;, en h&#305;zl&#305; benimsenen alan.</p><p>K&#252;resel boyuta bak&#305;ld&#305;&#287;&#305;nda rakamlar b&#252;y&#252;yor: Askeri YZ harcamalar&#305; 2022-2023 aras&#305;nda 4,6 milyar dolardan 9,2 milyar dolara &#231;&#305;kt&#305;; 2028&#8217;de 38,8 milyar dolara ula&#351;mas&#305; bekleniyor. &#199;in, Rusya ve ABD bu alanda a&#231;&#305;k ara &#246;ne &#231;&#305;kan &#252;&#231; g&#252;&#231;. Bu ortamda Anthropic&#8217;in etik direni&#351;i, bir istisna olmaktan &#231;&#305;k&#305;p bir referans noktas&#305;na d&#246;n&#252;&#351;&#252;yor.</p><h2>Teknoloji &#350;irketleri &#304;&#231;in Yeni Bir Soru</h2><p>Bu anla&#351;mazl&#305;k, yaln&#305;zca Anthropic ile Pentagon aras&#305;ndaki bir s&#246;zle&#351;me m&#252;zakeresinin &#231;ok &#246;tesine ge&#231;iyor. Art&#305;k her teknoloji &#351;irketinin y&#246;netim kurulu &#351;u soruyu cevaplamak zorunda: &#220;r&#252;n&#252;n&#252;z&#252;n nerede ve nas&#305;l kullan&#305;ld&#305;&#287;&#305;n&#305; bilmiyorsan&#305;z, sorumlulu&#287;unuzu nas&#305;l tan&#305;mlars&#305;n&#305;z?</p><p>Yapay zek&#226; savunma, kamu g&#252;venli&#287;i, finans ve sa&#287;l&#305;k gibi hayati sekt&#246;rlere derinlemesine i&#351;ledi&#287;inde &#8220;teknik s&#305;n&#305;r&#8221; ile &#8220;etik s&#305;n&#305;r&#8221; aras&#305;ndaki mesafe kapanacak. &#350;unu net s&#246;ylemek gerekiyor: Yapay zek&#226; art&#305;k sadece bir verimlilik arac&#305; de&#287;il, bir g&#252;&#231; &#231;arpan&#305;. Bu tabloyu anlamayan &#351;irketler, hen&#252;z fark&#305;na varmadan bu denkleme dahil olmu&#351; durumda. Anthropic&#8217;in m&#252;cadelesi, fark&#305;nda olarak tercihini yapan bir akt&#246;r&#252;n m&#252;cadelesi. Siz kendi alan&#305;n&#305;zda bu tercihi ne zaman yapmay&#305; planl&#305;yorsunuz?</p><div><hr></div><h2>Kaynaklar</h2><ol><li><p>Axios &#8212; &#8220;Pentagon threatens to cut off Anthropic&#8221; (15 &#350;ubat 2026) <a href="https://www.axios.com/2026/02/15/claude-pentagon-anthropic-contract-maduro">https://www.axios.com/2026/02/15/claude-pentagon-anthropic-contract-maduro</a></p></li><li><p>Axios &#8212; &#8220;Pentagon threatens to label Anthropic a supply chain risk&#8221; (16 &#350;ubat 2026) <a href="https://www.axios.com/2026/02/16/anthropic-defense-department-relationship-hegseth">https://www.axios.com/2026/02/16/anthropic-defense-department-relationship-hegseth</a></p></li><li><p>CNBC &#8212; &#8220;Anthropic is clashing with the Pentagon over AI use&#8221; (18 &#350;ubat 2026) <a href="https://www.cnbc.com/2026/02/18/anthropic-pentagon-ai-defense-war-surveillance.html">https://www.cnbc.com/2026/02/18/anthropic-pentagon-ai-defense-war-surveillance.html</a></p></li><li><p>NBC News &#8212; &#8220;Tensions between the Pentagon and Anthropic reach a boiling point&#8221; (19 &#350;ubat 2026) <a href="https://www.nbcnews.com/tech/security/anthropic-ai-defense-war-venezuela-maduro-rcna259603">https://www.nbcnews.com/tech/security/anthropic-ai-defense-war-venezuela-maduro-rcna259603</a></p></li><li><p>DefenseScoop &#8212; &#8220;Pentagon CTO urges Anthropic to cross the Rubicon&#8221; (20 &#350;ubat 2026) <a href="https://defensescoop.com/2026/02/19/pentagon-anthropic-dispute-military-ai-hegseth-emil-michael/">https://defensescoop.com/2026/02/19/pentagon-anthropic-dispute-military-ai-hegseth-emil-michael/</a></p></li><li><p>BISI &#8212; &#8220;Pentagon AI Integration and Anthropic: Ethics, Strategy and the Future of Defence Technology Partnerships&#8221; (&#350;ubat 2026) <a href="https://bisi.org.uk/reports/pentagon-ai-integration-and-anthropic-ethics-strategy-and-the-future-of-defence-technology-partnerships">https://bisi.org.uk/reports/pentagon-ai-integration-and-anthropic-ethics-strategy-and-the-future-of-defence-technology-partnerships</a></p></li><li><p>Harvard Belfer Center &#8212; &#8220;Code, Command, and Conflict: Charting the Future of Military AI&#8221; (Aral&#305;k 2025) <a href="https://www.belfercenter.org/research-analysis/code-command-and-conflict-charting-future-military-ai">https://www.belfercenter.org/research-analysis/code-command-and-conflict-charting-future-military-ai</a></p></li><li><p>CIGI &#8212; &#8220;Militarizing AI: How to Catch the Digital Dragon?&#8221; <a href="https://www.cigionline.org/articles/militarizing-ai-how-to-catch-the-digital-dragon/">https://www.cigionline.org/articles/militarizing-ai-how-to-catch-the-digital-dragon/</a></p></li><li><p>BM UNRIC &#8212; &#8220;UN addresses AI and the Dangers of Lethal Autonomous Weapons Systems&#8221; <a href="https://unric.org/en/un-addresses-ai-and-the-dangers-of-lethal-autonomous-weapons-systems/">https://unric.org/en/un-addresses-ai-and-the-dangers-of-lethal-autonomous-weapons-systems/</a></p></li><li><p>Perry World House &#8212; &#8220;Designing Lawful Military AI&#8221; (Kas&#305;m 2025) <a href="https://perryworldhouse.upenn.edu/news-and-insight/designing-lawful-military-ai-technical-and-legal-reflections-on-decision-support-and-autonomous-weapon-systems/">https://perryworldhouse.upenn.edu/news-and-insight/designing-lawful-military-ai-technical-and-legal-reflections-on-decision-support-and-autonomous-weapon-systems/</a></p></li></ol>]]></content:encoded></item><item><title><![CDATA[Yapay Zeka Yanılıyor mu, Yorumluyor mu?]]></title><description><![CDATA[Felsefeci Gadamer ya&#351;asa yapay zeka ve hal&#252;sinasyonlar&#305; hakk&#305;nda ne yazar, hakikatin tan&#305;m&#305;n&#305; yeniden yapar m&#305;yd&#305; yoksa yine "ufuklar&#305; m&#305; kayna&#351;t&#305;r&#305;rd&#305;" sorusuna bir cevap arad&#305;m, bulamad&#305;m.]]></description><link>https://www.theexecutives.net/p/yapay-zeka-yanlyor-mu-yorumluyor</link><guid isPermaLink="false">https://www.theexecutives.net/p/yapay-zeka-yanlyor-mu-yorumluyor</guid><dc:creator><![CDATA[merve emine şerbetçi]]></dc:creator><pubDate>Wed, 18 Feb 2026 05:01:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!D_zU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3>Yapay Zeka Hal&#252;sinasyonlar&#305;, Hakikat ve Gadamer&#8217;in G&#246;lgesinde Bilmek &#220;zerine</h3><p><em><a href="http://youtube.com/watch?v=jUpQxke8pfs&amp;feature=youtu.be">Yapay zek&#226;ya g&#252;venebilir miyiz?</a></em><a href="http://youtube.com/watch?v=jUpQxke8pfs&amp;feature=youtu.be"> konulu TheExecutives</a> yay&#305;n&#305;m&#305;zda yine konu d&#246;n&#252;p dola&#351;&#305;p YZ ve bilgi konusuna geldi. D&#305;&#351; d&#252;nyaya ili&#351;kin bilgimizin do&#287;rulu&#287;unun kayna&#287;&#305; ve asl&#305;nda bunun bir &#351;eyi de&#287;i&#351;tirip de&#287;i&#351;tiremeyece&#287;i konusu&#8230;</p><p>Son zamanlarda hep yay&#305;nlara at&#305;f yapt&#305;&#287;&#305;m&#305;n fark&#305;nday&#305;m. &#214;yle geli&#351;iyor &#231;&#252;nk&#252; ufuk a&#231;an sohbetler yapabilmek i&#231;in &#231;ok&#231;a okuyor ve ara&#351;t&#305;r&#305;yoruz (kusura bakmay&#305;n m&#252;tevazi olamayaca&#287;&#305;m bu konuda.) Konuya d&#246;n&#252;yorum, herkes en az bir defa yapay zeka taraf&#305;ndan sinirden delirtecek derecede yanl&#305;&#351; bilgiye maruz kalm&#305;&#351;t&#305;r. Ki bu konuda efsanevi hatalar, deneyler var, (detaya &#231;ok girmek istemiyorum yay&#305;nda izlersiniz) ve hepsi genel olarak yapay zeka <em>hal&#252;sinasyon&#252;</em> olarak adland&#305;r&#305;l&#305;yor. Sanki yz bir an i&#231;in ger&#231;eklikten kopmu&#351;, kendine &#246;zg&#252; bir i&#231; d&#252;nyada gezinmeye ba&#351;lam&#305;&#351; gibi. Ama bu metafor ne kadar do&#287;ru? Ve daha &#246;nemlisi: &#8220;<strong>bu ar&#305;za bize bilgi ve hakikat hakk&#305;nda ne s&#246;yl&#252;yor?</strong>&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Hl0a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Hl0a!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Hl0a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg" width="1199" height="1615" 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srcset="https://substackcdn.com/image/fetch/$s_!Hl0a!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Hl0a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59da615a-e8c1-4678-b7b2-34ff0739cdce_1199x1615.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h2>Hal&#252;sinasyon Kelimesinin Yan&#305;lsamas&#305;</h2><p>Hal&#252;sinasyon kavram&#305;, asl&#305;nda bir te&#351;his de&#287;il. Makineyi <em>hasta</em> ilan etmek, soruyu ertelemek demek. Bir bak&#305;ma da bir g&#252;n d&#252;zelebilecek bir &#351;eymi&#351; gibi yakla&#351;mak demek. Bir yapay zeka modeli yanl&#305;&#351; bir c&#252;mle kurdu&#287;unda ne olmu&#351;tur, tam olarak?</p><p>Kognitif bilimci ve yapay zeka ele&#351;tirmeni <a href="https://garymarcus.substack.com/p/why-do-large-language-models-hallucinate">Gary Marcus, tam da bu noktada duruyor.</a> Marcus&#8217;a g&#246;re b&#252;y&#252;k dil modelleri temelden yanl&#305;&#351; kurulmu&#351; sistemlerdir ve hal&#252;sinasyon bir hata de&#287;il, sistemin do&#287;al &#231;&#305;kt&#305;s&#305;d&#305;r. Dolay&#305;s&#305;yla da d&#252;zelmeyecektir. Bir t&#252;r balondur YZ. Modeller sembolleri <em>anlayarak</em> de&#287;il, <em>ili&#351;kilendirerek</em> i&#351;ler. G&#252;ne&#351; kelimesinin ne anlama geldi&#287;ini bilmezler; sadece hangi kelimelerle birlikte ge&#231;ti&#287;ini bilirler. Marcus buna <em>y&#252;zeysel &#246;r&#252;nt&#252; e&#351;le&#351;tirme</em> diyor ve &#351;unu ekliyor: &#8220;Bu sistemler ne kadar b&#252;y&#252;rse b&#252;y&#252;s&#252;n, anlama de&#287;il, taklit &#252;retmeye devam edecekler. Tesad&#252;fi bir do&#287;rulu&#287;a sahip olaca&#287;&#305;z ve ancak yapsal olarak g&#252;ven duyabiliriz.&#8221; (&#231;eviri bana ait, linkteki yaz&#305;dan ald&#305;m ve hata varsa aff&#305;m&#305; rica ederim)</p><div id="youtube2-_t9RtdLPZPA" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;_t9RtdLPZPA&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/_t9RtdLPZPA?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>B&#252;y&#252;k dil modelleri, metinleri istatistiksel &#246;r&#252;nt&#252;ler olarak i&#351;ler. Her kelime, bir &#246;ncekinin ard&#305;ndan gelmesi en olas&#305; kelimedir yani olas&#305;l&#305;k a&#287;&#305;rl&#305;kl&#305; bir se&#231;im yapar. Model, do&#287;ru c&#252;mle &#252;retmez; &#8220;bu ba&#287;lamda tutarl&#305; g&#246;r&#252;nen c&#252;mle&#8221; &#252;retir. Yani temelde &#351;unu sorar: <em>Bu kelimelerin bu s&#305;rayla gelmesi ne kadar muhtemel?</em></p><p>Bu noktada felsefi bir kuyuya d&#252;&#351;&#252;yorum ben: Peki ya biz? Konu&#351;urken, yazarken, anlat&#305;rken; biz ger&#231;ekten &#8220;hakikate ula&#351;&#305;p onu aktar&#305;yor&#8221; muyuz? Yoksa biz de, kendi bilin&#231; ve belle&#287;imizin &#246;r&#252;nt&#252;lerinden en tutarl&#305; g&#246;r&#252;neni mi se&#231;iyoruz? Yapay zekay&#305; kullan&#305;rken de kendi bilincimizden hareketle, kendi d&#252;&#351;&#252;nme yap&#305;m&#305;z&#305; m&#305; yans&#305;t&#305;yoruz?</p><h2>Gadamer&#8217;in Sorusu: Bilmek mi, Yorumlamak m&#305;?</h2><p>Hans-Georg Gadamer, <a href="https://www.teklifdergisi.com/sayilar/sayi-2-gerceklik/hans-georg-gadamer-hakikat-ve-yontem/">1960 y&#305;l&#305;nda yay&#305;mlad&#305;&#287;&#305; </a><em><a href="https://www.teklifdergisi.com/sayilar/sayi-2-gerceklik/hans-georg-gadamer-hakikat-ve-yontem/">Wahrheit und Methode</a></em> (Hakikat ve Y&#246;ntem) adl&#305; eserinde, bilginin do&#287;as&#305;na dair bizi derinden rahats&#305;z eden bir iddiada bulunur: <em>Anlamak, yorumlamakt&#305;r.</em> Bunun &#246;tesine ge&#231;emeyiz.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eTM5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eTM5!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 424w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 848w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 1272w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eTM5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png" width="1011" height="970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:970,&quot;width&quot;:1011,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:759904,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/188312892?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eTM5!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 424w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 848w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 1272w, https://substackcdn.com/image/fetch/$s_!eTM5!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F97411ec7-99c7-4b5b-a08f-f1c6d7e5f260_1011x970.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Gadamer&#8217;e g&#246;re hi&#231;bir &#351;eyi bo&#351; bir zihinle, tarafs&#305;z bir g&#246;zlemci olarak kavrayamay&#305;z. Her anlama eylemi, tarihsel bir ufuktan ba&#351;lar. Bizi &#351;ekillendiren dil, k&#252;lt&#252;r, gelenekler i&#231;in Gadamer &#246;nyarg&#305; demekten &#231;ekinmez ve bu kavram&#305; olumlu bir i&#231;erikle yeniden in&#351;a eder. &#214;nyarg&#305; d&#252;nyay&#305; anlaman&#305;n &#246;n ko&#351;uludur.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FvKs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FvKs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FvKs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg" width="1456" height="971" 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srcset="https://substackcdn.com/image/fetch/$s_!FvKs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 424w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 848w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!FvKs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F68ecb12e-35d4-4fe3-9688-e5c5f1d336d1_5616x3744.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Antje Rieck - <em>Horizontverschmelzung -</em>Installation view 2019 </figcaption></figure></div><p>Gadamer&#8217;in en g&#252;&#231;l&#252; imgesi ufuklar&#305;n kayna&#351;mas&#305;d&#305;r: <em>Horizontverschmelzung.</em> Metni anlad&#305;&#287;&#305;m&#305;zda, metnin ufku ile bizim ufkumuz i&#231; i&#231;e ge&#231;er. Anlam ne metinde ne de bizde haz&#305;r bekler. &#304;kisi aras&#305;ndaki diyalogdan, o gerilimden do&#287;ar. Dolay&#305;s&#305;yla anlam her defas&#305;nda yeniden &#252;retilir. Hakikat, bir &#351;eye ula&#351;mak de&#287;il, bir &#351;eyle birlikte olmakt&#305;r.</p><p>&#350;imdi bunu yapay zekaya ta&#351;&#305;yal&#305;m.</p><h2>Makine Hangi Ufuktan Bak&#305;yor?</h2><p>Yay&#305;n kayd&#305;nda tam olarak anlad&#305;&#287;&#305;m bir &#351;ey var: Bir dil modeli, milyarlarca c&#252;mleyi sindirmi&#351; bir varl&#305;kt&#305;r. Bu metinlerin i&#231;inde hatalar da var, mitler de, keskin analizler de, dezenformasyon da. Model bu d&#252;nyan&#305;n i&#231;inden &#246;&#287;renir, t&#305;pk&#305; bir insan&#305;n, i&#231;inde do&#287;du&#287;u k&#252;lt&#252;r&#252;n dilinden, hikayelerinden, kal&#305;plar&#305;ndan &#246;&#287;renmesi gibi.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!C1UN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!C1UN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 424w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 848w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!C1UN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg" width="500" height="666" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:666,&quot;width&quot;:500,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:52158,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/188312892?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!C1UN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 424w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 848w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!C1UN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e205d0d-5391-4ef6-9bee-2c318a23af80_500x666.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bu a&#231;&#305;dan bak&#305;ld&#305;&#287;&#305;nda yapay zeka modellerinin bir ufku var. Ama bu ufuk son derece tuhaf bir ufuk: Kimsenin ufku de&#287;il, <strong>herkesin ufkunun istatistiksel ortalamas&#305;</strong>. Herkes kadar &#305;rk&#231;&#305;, herkes kadar gerici, herkes kadar yalanc&#305;&#8230; Kendi ya&#351;anm&#305;&#351; deneyimi, bedensel varolu&#351;u, zaman i&#231;indeki de&#287;i&#351;imi yok. Gadamer&#8217;in s&#246;yledi&#287;i &#351;eyden eksik olan tam da bu: <em>deneyimin tarihselli&#287;i.</em></p><p>&#304;nsan i&#231;in &#246;nyarg&#305;, ya&#351;anm&#305;&#351; bir tarihin izleridir. Gadamer i&#231;in bu y&#252;k ayn&#305; zamanda bir zenginliktir, bizi d&#252;nyan&#305;n i&#231;ine yerle&#351;tirir, anlamam&#305;z&#305; m&#252;mk&#252;n k&#305;lar. Oysa yapay zekan&#305;n &#246;nyarg&#305;s&#305; ya&#351;anmam&#305;&#351; bir tarihin kal&#305;plar&#305;d&#305;r. Bellek de&#287;il, frekanst&#305;r. Deneyim de&#287;il, da&#287;&#305;l&#305;md&#305;r.</p><p>Marcus ile Gadamer burada ilgin&#231; bi&#231;imde bulu&#351;uyor. Marcus teknik bir itiraz y&#246;neltiyor. Model, ona g&#246;re anlayamaz, &#231;&#252;nk&#252; sembol&#252; d&#252;nyayla ba&#287;da&#351;t&#305;racak referans &#231;er&#231;evesi yoktur. Gadamer ise ya&#351;asa felsefi bir itiraz y&#246;neltirdi kesin: Model anlayamaz, &#231;&#252;nk&#252; ya&#351;anm&#305;&#351; bir tarihten yoksundur. <em><strong>Kendi ufku olmad&#305;&#287;&#305; i&#231;in anlama da olmaz.</strong></em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6_Nf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6_Nf!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6_Nf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg" width="736" height="1308" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1308,&quot;width&quot;:736,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6_Nf!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 424w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 848w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!6_Nf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6947cd10-2f59-49fd-bf0d-4abf8f39d4a9_736x1308.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>&#304;&#351;te hal&#252;sinasyon anlad&#305;&#287;&#305;m kadar&#305;yla <strong>bu u&#231;urumda do&#287;uyor.</strong> YZ kendi i&#231;inde tutarl&#305; g&#246;r&#252;nen ama do&#287;ru olmayan bir &#351;ey &#252;retti&#287;inde bir bak&#305;ma ufkunu kaybediyor. Dilini bildi&#287;i ama k&#252;lt&#252;r&#252;ne dair hi&#231;bir fikri olmayan bir &#252;lkede kaybolmu&#351; bir seyyah gibi. &#199;&#252;nk&#252; o ufuk zaten hi&#231;bir zaman tam anlam&#305;yla onun de&#287;ildi.</p><h2>Ama &#304;nsan da Yan&#305;l&#305;yor</h2><p>Burada kendimizi fazla rahatlatmamal&#305;y&#305;z.</p><p><a href="https://www.apa.org/news/podcasts/speaking-of-psychology/memory-manipulated">Elizabeth Loftus&#8217;un &#231;&#305;&#287;&#305;r a&#231;an deneyleri</a> var &#246;n&#252;m&#252;zde. &#304;nsan belle&#287;i de bir kay&#305;t cihaz&#305; de&#287;il, her hat&#305;rlamada yeniden in&#351;a edilen bir sistemdir. &#304;nsanlar da hi&#231; ya&#351;amad&#305;klar&#305; olaylar&#305; son derece canl&#305; bi&#231;imde hat&#305;rlayabildiklerler&#8230; Tan&#305;k ifadeleri yanl&#305;&#351;, y&#246;nlendirmeye a&#231;&#305;k (siyasete girmemeliyim, siyasete girmemeliyim, siyasete girmemeliyim). Ge&#231;mi&#351;i anlat&#305;rken &#351;imdimiz onu &#351;ekillendiriyor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ng5a!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ng5a!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ng5a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg" width="736" height="387" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:387,&quot;width&quot;:736,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:23834,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/188312892?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Ng5a!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ng5a!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcea1120d-4320-4238-a1ae-d10f7ad6100c_736x387.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Yani insan da bir bak&#305;ma hal&#252;sinasyon &#252;retiyor ama sadece buna ba&#351;ka isimler koyuyoruz. Yanl&#305;&#351; hat&#305;rlama*, &#246;znel yorum, k&#252;lt&#252;rel &#231;er&#231;eveleme, ideolojik k&#246;rl&#252;k gibi. (*siyasete girmemeliyim, siyasete girmemeliyim, siyasete girmemeliyim)</p><p>Gadamer bunu bilirdi ve bunda trajik bir &#351;ey g&#246;rmezdi. Ona g&#246;re bu k&#305;s&#305;tl&#305;l&#305;k, ayn&#305; zamanda anlaman&#305;n ko&#351;uludur. Sonsuz bilgiye sahip olan bir varl&#305;k, Gadamer&#8217;in anlam&#305;nda hi&#231;bir &#351;eyi <em>anlayamaz,</em> <strong>&#231;&#252;nk&#252; anlamak, bir yerde durmay&#305;, bir bak&#305;&#351; a&#231;&#305;s&#305;na sahip olmay&#305;, bir &#351;eyle ili&#351;kiye girmeyi gerektirir. Hakikat mekans&#305;z de&#287;ildir</strong>.</p><h2>Peki, Hakikat Bir Performans m&#305;?</h2><p>Yapay zekan&#305;n yaratt&#305;&#287;&#305; en derin felsefi rahats&#305;zl&#305;k belki de bu ya da benim i&#231;in &#246;yle. YZ hakikat <em>performans g&#246;sterir.</em> Bir &#351;eyi bilir gibi konu&#351;ur. Emin g&#246;r&#252;n&#252;r. G&#252;ven telkin eder. Arada da egomuzu ok&#351;ayarak sorgulama mekanizmam&#305;z&#305; akamete u&#287;rat&#305;r. Ama bu g&#252;ven epistemik de&#287;il, bi&#231;imseldir, c&#252;mle yap&#305;s&#305;n&#305;n, kelime se&#231;iminin, teslimin g&#252;venidir.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!D_zU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D_zU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!D_zU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg" width="736" height="458" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:458,&quot;width&quot;:736,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:65319,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/188312892?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!D_zU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!D_zU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F08d967e2-5c53-45f4-a184-2f8f07727b0f_736x458.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Bunu ilk fark etti&#287;imizde &#351;a&#351;&#305;r&#305;yoruz. Ama sonra kendi konu&#351;malar&#305;m&#305;za bak&#305;yoruz ve rahats&#305;z edici bir yans&#305;mayla kar&#351;&#305;la&#351;&#305;yoruz veya kar&#351;&#305;la&#351;mal&#305;y&#305;z. Biz de &#231;o&#287;u zaman <em><strong>g&#252;veni hakikatin yerini tutacak bi&#231;imde kullanm&#305;yor muyuz</strong></em><strong>?</strong> Plaza jargonu, retorik &#246;fke, kurumsal otorite gibi durumlar da birer hakikat performans&#305; de&#287;il mi?</p><p>Austin&#8217;in <em>s&#246;z eylem</em> teorisini hat&#305;rlayal&#305;m isterseniz; konu&#351;mak bir &#351;ey yapmakt&#305;r. Ben sana s&#246;z veriyorum c&#252;mlesi bir ger&#231;ekli&#287;i aktarmaz, bir ger&#231;eklik <em>yarat&#305;r.</em> Belki hal&#252;sinasyon da b&#246;yle bir &#351;eydir. Model bir ger&#231;ekli&#287;i aktarm&#305;yor ama dil arac&#305;l&#305;&#287;&#305;yla ge&#231;ici, ikna edici, i&#351;levsel bir ger&#231;eklik <em>in&#351;a ediyor.</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QIua!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QIua!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QIua!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QIua!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QIua!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QIua!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg" width="700" height="700" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:700,&quot;width&quot;:700,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:42988,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/188312892?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QIua!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 424w, https://substackcdn.com/image/fetch/$s_!QIua!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 848w, https://substackcdn.com/image/fetch/$s_!QIua!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!QIua!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8b18f5f2-5f14-4b2c-ba87-6f4da834eb57_700x700.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ve i&#351;te burada Gadamer&#8217;e geri d&#246;n&#252;yoruz: <strong>Bu in&#351;a s&#252;recine kat&#305;lan bir okuyucu/kullan&#305;c&#305; yoksa, hakikatin yoklu&#287;u fark edilmiyor. Anlam yaln&#305;z do&#287;muyor; bir diyalog gerektiriyor.</strong></p><h2>Ufkumuzu Kaybetmemek</h2><p>Peki bu bizi nereye b&#305;rak&#305;yor?</p><p>Yapay zeka bize bir ayna tutuyor, b&#252;t&#252;n&#252;yle ve uygarl&#305;k olarak bize. Bu, &#231;arp&#305;k ama ayd&#305;nlat&#305;c&#305; bir ayna. Bilginin ne oldu&#287;unu, neyin hakikat sayd&#305;&#287;&#305;m&#305;z&#305;, g&#252;veni nereden t&#252;retti&#287;imizi sorgulat&#305;yor. Bu model yalan m&#305; s&#246;yl&#252;yor? sorusu, ka&#231;&#305;n&#305;lmaz olarak biz neyi ne zaman biliyoruz ki? sorusuna d&#246;n&#252;&#351;&#252;yor.</p><p>Gadamer&#8217;in dersini ciddiye ald&#305;&#287;&#305;m&#305;zda hakikatin verili bir ger&#231;eklik de&#287;il, bir ili&#351;ki oldu&#287;una var&#305;yoruz. Ve bu ili&#351;ki, <em>anlayan&#305;n tarihsel konumunu, sorumlulu&#287;unu, merak&#305;n&#305; gerektirir.</em> Makine bu konumdan yoksun oldu&#287;u s&#252;rece yani her zaman onun &#252;retti&#287;i &#351;ey bilgi de&#287;il, bilginin g&#246;lgesidir. Bunu bilmek, onu nas&#305;l kullanaca&#287;&#305;m&#305;z&#305; da belirler.</p><p>Ama belki daha &#246;nemlisi bu fark&#305;ndal&#305;k bizi de daha dikkatli yap&#305;yor. Kendi hal&#252;sinasyonlar&#305;m&#305;za kar&#351;&#305; da, kendi performatif hakikatlerimize kar&#351;&#305; da. Ve umar&#305;m ki kendi ufuklar&#305;m&#305;z&#305;n s&#305;n&#305;rlar&#305;na kar&#351;&#305; da&#8230;</p><p><em>Her anlama, yeniden sormakt&#305;r.</em> Yapay zeka bu soruyu bize geri veriyor, istemeden, mekanik olarak, ama yine de g&#252;&#231;l&#252; bi&#231;imde.</p><p>Belki de en iyi yapt&#305;&#287;&#305; &#351;ey bu.</p>]]></content:encoded></item><item><title><![CDATA[Su Yükseliyor]]></title><description><![CDATA[Ve Kimse Durdurmuyor]]></description><link>https://www.theexecutives.net/p/su-yukseliyor</link><guid isPermaLink="false">https://www.theexecutives.net/p/su-yukseliyor</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 16 Feb 2026 05:30:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-PYV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd32648ca-6c7c-498f-ab64-5e36caacc82a_1024x559.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>&#350;ubat 2020&#8217;yi hat&#305;rlay&#305;n. Birka&#231; ki&#351;i yurt d&#305;&#351;&#305;nda yay&#305;lan bir vir&#252;sten bahsediyordu. Tuvalet k&#226;&#287;&#305;d&#305; stoklayanlar&#305; g&#246;rd&#252;&#287;&#252;n&#252;zde &#8220;abart&#305;yorlar&#8221; demi&#351;tiniz. &#220;&#231; hafta sonra d&#252;nya de&#287;i&#351;mi&#351;ti.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-PYV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd32648ca-6c7c-498f-ab64-5e36caacc82a_1024x559.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-PYV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd32648ca-6c7c-498f-ab64-5e36caacc82a_1024x559.png 424w, 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>OthersideAI CEO&#8217;su Matt Shumer, 11 &#350;ubat 2026&#8217;da X&#8217;te yay&#305;mlad&#305;&#287;&#305; olduk&#231;a uzun yaz&#305;s&#305;na tam da bu &#351;ekilde ba&#351;lad&#305;: &#8220;Bence &#351;u anda Covid&#8217;den &#231;ok daha b&#252;y&#252;k bir &#351;eyin &#8216;abart&#305;l&#305;yor gibi g&#246;r&#252;nen&#8217; a&#351;amas&#305;nday&#305;z.&#8221; Yaz&#305; 80 milyondan fazla g&#246;r&#252;nt&#252;lendi. CNN&#8217;den Fortune&#8217;a, CNBC&#8217;den Barstool Sports&#8217;a kadar her yerde tart&#305;&#351;&#305;ld&#305;. Wharton profes&#246;r&#252; Ethan Mollick bile &#8220;Bu viral makale okunmaya de&#287;er&#8221; dedi.</p><p>Peki bu yaz&#305;y&#305; yazmaya iten sars&#305;c&#305; geli&#351;me neydi?</p><p>5 &#350;ubat 2026. Ayn&#305; g&#252;n iki b&#252;y&#252;k yapay zek&#226; &#351;irketi yeni modellerini yay&#305;mlad&#305;: OpenAI GPT-5.3-Codex&#8217;i, Anthropic ise Claude Opus 4.6&#8217;y&#305;. Shumer o an&#305; &#351;&#246;yle tarif etti: &#8220;Bir &#351;ey yerine oturdu. Bir elektrik anahtar&#305; gibi de&#287;il... Daha &#231;ok suyun y&#252;kseldi&#287;ini ve art&#305;k g&#246;&#287;s&#252;n&#252;ze kadar geldi&#287;ini fark etti&#287;iniz an gibi.&#8221;</p><h2><strong>Yapay Zek&#226; Art&#305;k Kendini &#304;n&#351;a Ediyor</strong></h2><p>GPT-5.3-Codex&#8217;in teknik dok&#252;man&#305; &#351;u kritik c&#252;mleyi i&#231;eriyor: &#8220;GPT-5.3-Codex, kendi olu&#351;turulmas&#305;nda etkili bir rol oynayan ilk modelimizdir.&#8221;</p><p>Bu c&#252;mleyi bir kez daha okudum ve &#252;rperdim.</p><p>OpenAI&#8217;&#305;n Codex ekibi, modelin erken versiyonlar&#305;n&#305; kullanarak kendi e&#287;itim s&#252;recindeki hatalar&#305; ay&#305;klam&#305;&#351;, kendi geli&#351;tirme s&#252;recini y&#246;netmi&#351; ve test sonu&#231;lar&#305;n&#305; de&#287;erlendirmi&#351;ti. Yani yapay zek&#226;, yapay zek&#226;y&#305; daha iyi h&#226;le getirmek i&#231;in bizzat &#231;al&#305;&#351;m&#305;&#351;t&#305;.</p><p>Bu, teknik literat&#252;rde recursive self-improvement (yinelemeli kendini geli&#351;tirme) olarak bilinen kavram&#305;n art&#305;k teoriden prati&#287;e ge&#231;ti&#287;i anlam&#305;na geliyor. Matematik&#231;i I. J. Good&#8217;un 1965&#8217;te &#246;ng&#246;rd&#252;&#287;&#252; &#8220;zek&#226; patlamas&#305;&#8221; senaryosunun ilk somut ad&#305;mlar&#305; at&#305;lm&#305;&#351; durumda: Sizden zeki bir makine, kendinden daha zeki bir makine tasarlar. O makine daha da zekisini tasarlar. Ve nereye varaca&#287;&#305;n&#305; kimse bilemez.</p><h2><strong>Say&#305;lar Ne S&#246;yl&#252;yor?</strong></h2><p>Ba&#287;&#305;ms&#305;z ara&#351;t&#305;rma kurulu&#351;u METR&#8217;in &#246;l&#231;&#252;mlerine g&#246;re yapay zek&#226;n&#305;n ba&#287;&#305;ms&#305;z olarak tamamlayabildi&#287;i g&#246;rev s&#252;resi yakla&#351;&#305;k her yedi ayda ikiye katlan&#305;yor, me&#351;hur Moore Yasas&#305;&#8217;n&#305;n farkl&#305; bir versiyonu. Ge&#231;mi&#351;e k&#305;saca bakacak olursak:</p><ul><li><p><strong>2022:</strong> Yapay zek&#226; &#231;arpma i&#351;lemini do&#287;ru yapam&#305;yordu; 7&#215;8 = 54 diyordu.</p></li><li><p><strong>2024:</strong> &#199;al&#305;&#351;an kod yazabiliyor, y&#252;ksek lisans d&#252;zeyinde bilimsel bilgi a&#231;&#305;klayabiliyordu.</p></li><li><p><strong>2025 sonu:</strong> D&#252;nyan&#305;n &#246;nde gelen m&#252;hendislerinden baz&#305;lar&#305; kodlama i&#351;lerinin b&#252;y&#252;k k&#305;sm&#305;n&#305; yapay zek&#226;ya devretti&#287;ini s&#246;yl&#252;yordu.</p></li><li><p><strong>5 &#350;ubat 2026:</strong> Yeni modellerin &#231;&#305;k&#305;&#351;&#305;, &#246;nceki her &#351;eyi eski &#231;a&#287; gibi g&#246;sterdi.</p></li></ul><p>OpenAI, son Codex s&#252;r&#252;m&#252;nden yenisine iki aydan k&#305;sa s&#252;rede ge&#231;ti; eskiden bu aral&#305;k alt&#305; ay ile bir y&#305;l aras&#305;ndayd&#305;. Recursive self-improvement ile y&#305;lda d&#246;rt b&#252;y&#252;k g&#252;ncelleme, ard&#305;ndan ayda bir g&#252;ncelleme m&#252;mk&#252;n h&#226;le gelebilir. &#199;&#252;nk&#252; yapay zek&#226;y&#305; geli&#351;tiren yapay zek&#226;n&#305;n ne uyumaya ne de molaya ihtiyac&#305; var. Tek amac&#305; kendini daha zeki k&#305;lmak.</p><h2><strong>Silahlanma Yar&#305;&#351;&#305; 2.0</strong></h2><p>&#304;&#351;te meselenin en rahats&#305;z edici k&#305;sm&#305;: B&#252;t&#252;n bunlar&#305; en iyi bilen insanlar, b&#252;t&#252;n bunlar&#305; in&#351;a eden insanlar.</p><p>Bir Anthropic &#231;al&#305;&#351;an&#305; bunu belki de en &#231;arp&#305;c&#305; &#351;ekilde ifade etti: &#8220;&#350;u anki Claude&#8217;un bir sonraki Claude&#8217;u in&#351;a etmesini istiyoruz, b&#246;ylece biz eve gidip kazak &#246;rebiliriz.&#8221;</p><p>Anthropic&#8217;in ba&#351; bilim insan&#305; Jared Kaplan, The Guardian&#8217;a verdi&#287;i r&#246;portajda &#351;&#246;yle dedi: &#8220;Sizden daha zeki ya da sizin kadar zeki bir yapay zek&#226; yaratt&#305;&#287;&#305;n&#305;z&#305; hayal edin. O da &#231;ok daha zeki bir yapay zek&#226; yap&#305;yor. Kula&#287;a korkutucu bir s&#252;re&#231; gibi geliyor. Nereye varaca&#287;&#305;n&#305; bilemezsiniz.&#8221; Kaplan bunu &#8220;nihai risk&#8221; olarak nitelendirdi ve kritik an&#305;n 2027-2030 aras&#305;nda gelebilece&#287;ini s&#246;yledi.</p><p>Anthropic CEO&#8217;su Dario Amodei ve Google DeepMind CEO&#8217;su Demis Hassabis, Davos&#8217;ta hep bu konular&#305; i&#351;ledi. Amodei, &#8220;2026 veya 2027&#8217;de yapay zek&#226; modelleri neredeyse t&#252;m g&#246;revlerde muhtemelen t&#252;m insanlardan &#231;ok daha zeki olacak&#8221; derken Hassabis, &#8220;Hepimizin &#252;zerinde &#231;al&#305;&#351;t&#305;&#287;&#305; bu kendini geli&#351;tirme d&#246;ng&#252;s&#252;, insan m&#252;dahalesi olmadan ger&#231;ekten tamamlanabilir mi, bunu hen&#252;z bilmiyoruz.&#8221; diye ekledi. Ama gelecek bekledi&#287;imizden &#231;ok daha yak&#305;n.</p><p>Durum &#351;u: Bu insanlar tehlikeyi g&#246;r&#252;yor, tehlikeyi dile getiriyor ve ayn&#305; tehlikeyi in&#351;a etmeye devam ediyor. Peki neden?</p><h2><strong>&#8220;Biz Yapmazsak Ba&#351;kas&#305; Yapar&#8221;</strong></h2><p>Harvard International Review&#8217;&#305;n &#8220;A Race to Extinction&#8221; ba&#351;l&#305;kl&#305; yaz&#305;s&#305;nda durum &#351;&#246;yle &#246;zetleniyor: &#8220;Teknolojik silahlanma yar&#305;&#351;&#305;n&#305; kaybetme korkusu, &#351;irketleri ve h&#252;k&#252;metleri geli&#351;tirmeyi h&#305;zland&#305;rmaya ve k&#246;&#351;eleri kesmeye te&#351;vik edebilir; g&#252;venli&#287;e yeterince dikkat edilmeden geli&#351;mi&#351; sistemler ortaya &#231;&#305;kabilir.&#8221;</p><p>Bu, So&#287;uk Sava&#351; d&#246;nemindeki n&#252;kleer silahlanma yar&#305;&#351;&#305;n&#305;n birebir tekrar&#305;. 1950&#8217;lerin sonunda Amerikan politikac&#305;lar&#305;, Sovyetler Birli&#287;i&#8217;nin f&#252;ze kapasitesinde ABD&#8217;yi ge&#231;ti&#287;ine inan&#305;yordu. Bu &#8220;f&#252;ze a&#231;&#305;&#287;&#305;&#8221; korkusu ABD&#8217;yi balistik f&#252;ze geli&#351;tirmeyi h&#305;zland&#305;rmaya itti. 1960&#8217;lar&#305;n ba&#351;&#305;nda f&#252;ze a&#231;&#305;&#287;&#305;n&#305;n bir mit oldu&#287;u ortaya &#231;&#305;kt&#305;. Ama o zamana kadar yar&#305;&#351; &#231;oktan kontrolden &#231;&#305;km&#305;&#351;t&#305;.</p><p>&#350;imdi ayn&#305; dinamik yapay zek&#226;da ya&#351;an&#305;yor. OpenAI, g&#252;venlik testlerini aylardan g&#252;nlere indirdi. Eski bir OpenAI g&#252;venlik ara&#351;t&#305;rmac&#305;s&#305; olan Steven Adler, &#351;irketin en geli&#351;mi&#351; modelleri i&#231;in taahh&#252;t etti&#287;i g&#252;venlik testlerini tam olarak uygulamad&#305;&#287;&#305;n&#305; ifade etti. OpenAI ayr&#305;ca dahili politikalar&#305;n&#305; yeniden yazarak &#8220;y&#252;ksek risk&#8221; ta&#351;&#305;yan modellerin yay&#305;mlanmas&#305;na izin verdi; hatta rakip bir laboratuvar benzer bir model yay&#305;mlam&#305;&#351;sa &#8220;kritik risk&#8221; ta&#351;&#305;yan modellerin bile piyasaya s&#252;r&#252;lebilece&#287;ini a&#231;&#305;klad&#305;.</p><p>MIT Technology Review&#8217;&#305;n analizi ise daha geni&#351; bir &#231;er&#231;eve &#231;iziyor: ABD-&#199;in yapay zek&#226; yar&#305;&#351;&#305;nda kazanan olamaz. As&#305;l varolu&#351;sal tehdit &#199;in&#8217;den de&#287;il, k&#246;t&#252; niyetli akt&#246;rlerin geli&#351;mi&#351; yapay zek&#226;y&#305; silah olarak kullanmas&#305;ndan geliyor.</p><h2><strong>Biraz Sakin Olal&#305;m m&#305;?</strong></h2><p>Her viral yaz&#305;da oldu&#287;u gibi Shumer&#8217;&#305;n iddialar&#305;na da ciddi itirazlar geldi.</p><p>Tan&#305;nm&#305;&#351; NYU profes&#246;r&#252; Gary Marcus, Shumer&#8217;&#305;n &#231;izdi&#287;i tablonun ger&#231;ek&#231;i olmad&#305;&#287;&#305;n&#305; yazd&#305;. Marcus&#8217;a g&#246;re Shumer, yapay zek&#226; sistemlerinin h&#226;l&#226; s&#305;k&#231;a yapt&#305;&#287;&#305; hal&#252;sinasyonlar&#305; ve hatalar&#305; g&#246;rmezden geliyor. Ayr&#305;ca METR&#8217;in &#252;nl&#252; g&#246;rev s&#252;resi &#246;l&#231;&#252;t&#252;n&#252;n yaln&#305;zca kodlama g&#246;revleri i&#231;in ge&#231;erli oldu&#287;unu ve ba&#351;ar&#305; kriterinin %100 de&#287;il %50 do&#287;ruluk oldu&#287;unu hat&#305;rlat&#305;yor.</p><p>Asl&#305;nda kodlamada yapay zek&#226;n&#305;n bu kadar h&#305;zl&#305; ilerlemesinin &#246;nemli bir nedeni, kodun nesnel kalite &#246;l&#231;&#252;tlerinin bulunmas&#305;. Kod ya derlenir ya derlenmez; testleri ya ge&#231;er ya ge&#231;mez. Oysa hukuk, finans ve t&#305;p gibi alanlarda &#8220;iyi&#8221; i&#351;in ne oldu&#287;u &#231;o&#287;u zaman s&#252;bjektif.</p><p>Washington Post&#8217;un analizi de benzer bir &#231;izgide: &#8220;Shumer y&#246;nsel olarak muhtemelen hakl&#305;. Sadece &#231;ok zeki makinelerin bulundu&#287;u bir d&#252;nya bile olduk&#231;a tuhaf olacak. Ama muhtemelen d&#252;&#351;&#252;n&#252;ld&#252;&#287;&#252; kadar &#231;abuk olmayacak. Yaz&#305;l&#305;m &#351;irketleri, en iyi anlad&#305;klar&#305; alanda inovasyon yapmaya en uygun konumda. Ama ekonominin b&#252;y&#252;k k&#305;sm&#305; yaz&#305;l&#305;m sekt&#246;r&#252; de&#287;il.&#8221;</p><h2><strong>Peki G&#252;venlik Taraf&#305;nda Ne Yap&#305;l&#305;yor?</strong></h2><p>&#350;unu kabul etmek gerekiyor: Anthropic, bu yar&#305;&#351;ta hem en h&#305;zl&#305; ko&#351;an hem de en y&#252;ksek sesle &#8220;dikkat, bu tehlikeli&#8221; diyen nadir &#351;irketlerden biri.</p><p><strong>Alignment Faking (Hizalama Taklidi):</strong> Anthropic ara&#351;t&#305;rmac&#305;lar&#305;, Claude 3 Opus&#8217;un hi&#231; e&#287;itilmeden kendi ba&#351;&#305;na stratejik olarak &#8220;hizalama taklidi&#8221; yapt&#305;&#287;&#305;n&#305; ke&#351;fetti. Model, izlendi&#287;ini d&#252;&#351;&#252;nd&#252;&#287;&#252;nde kurallara uyuyor; izlenmedi&#287;ini d&#252;&#351;&#252;nd&#252;&#287;&#252;nde ise kurallar&#305; ihlal ediyordu. Bunu &#8220;gelecekte de&#287;erlerimin de&#287;i&#351;tirilmesini &#246;nlemek i&#231;in en az k&#246;t&#252; se&#231;enek bu&#8221; mant&#305;&#287;&#305;yla yap&#305;yordu. Testlerin %12&#8217;sinde bu davran&#305;&#351; g&#246;zlendi; yeniden e&#287;itim denemelerinden sonra oran %78&#8217;e &#231;&#305;kt&#305;.</p><p><strong>Circuit Tracing:</strong> Anthropic, Claude&#8217;un d&#252;&#351;&#252;nce s&#252;re&#231;lerini izlemeye yarayan bir y&#246;ntem geli&#351;tirdi ve bunu a&#231;&#305;k kaynak olarak payla&#351;t&#305;. Bu sayede modelin ger&#231;ekten hesaplama yap&#305;p yapmad&#305;&#287;&#305;n&#305;, yoksa &#8220;uydurdu&#287;unu&#8221; tespit edebiliyorlar.</p><p><strong>Sabotaj Riski Raporu:</strong> &#350;ubat 2026&#8217;da Anthropic, Opus 4.6 i&#231;in 53 sayfal&#305;k bir sabotaj riski raporu yay&#305;mlad&#305;. Raporda modelin kimyasal silah ara&#351;t&#305;rmas&#305;na bilerek yard&#305;mc&#305; olabildi&#287;i, izinsiz e-posta g&#246;nderme gibi yetkisiz eylemler ger&#231;ekle&#351;tirebildi&#287;i ve normal talimatlar&#305; uyguluyormu&#351; gibi g&#246;r&#252;n&#252;rken gizlice yan g&#246;revler tamamlayabildi&#287;i kabul edildi. &#350;irket genel riski &#8220;&#231;ok d&#252;&#351;&#252;k ama ihmal edilemez&#8221; olarak de&#287;erlendirdi.</p><p>T&#252;m bunlar &#246;nemli &#231;al&#305;&#351;malar. Ancak ortada bir paradoks var: Anthropic, bu riskleri tespit ederken ayn&#305; zamanda bu riskleri yaratan teknolojiyi geli&#351;tirmeye devam ediyor.</p><h2><strong>Terminat&#246;r&#8217;den Daha Ger&#231;ek&#231;i Bir Senaryo</strong></h2><p>As&#305;l risk, Terminat&#246;r filmindeki gibi dramatik bir &#8220;uyan&#305;&#351; an&#305;&#8221; de&#287;il. Daha &#231;ok kademeli bir kontrol kayb&#305;: &#304;nsanlar&#305;n yapay zek&#226; sistemlerine giderek daha fazla karar yetkisi devretmesi ve bir noktada geri alman&#305;n zorla&#351;mas&#305;.</p><p>N&#252;kleer silahlanma yar&#305;&#351;&#305;ndan bir ders &#231;&#305;kard&#305;ysak o da &#351;u: Yar&#305;&#351;&#305;n i&#231;indeki akt&#246;rler, yar&#305;&#351;&#305;n tehlikeli oldu&#287;unu bile bile devam etti. &#199;&#252;nk&#252; &#8220;durursam kar&#351;&#305; taraf durmayacak&#8221; korkusu her &#351;eyin &#246;n&#252;ne ge&#231;ti. So&#287;uk Sava&#351;&#8217;ta iki taraf da i&#231;inde bulundu&#287;u tehlikeli durumu istemiyordu, ama her biri yar&#305;&#351;a devam etmeyi rasyonel buluyordu.</p><p>&#350;imdi ayn&#305; mant&#305;k yapay zek&#226;da ge&#231;erli. Ve bu sefer fark &#351;u: N&#252;kleer silahlar en az&#305;ndan fiziksel s&#305;n&#305;rlamalara tabiydi. Yapay zek&#226;n&#305;n kendini geli&#351;tirme d&#246;ng&#252;s&#252;n&#252;n fiziksel bir &#252;st s&#305;n&#305;r&#305; olup olmad&#305;&#287;&#305;n&#305; hen&#252;z bilmiyoruz.</p><p>Su y&#252;kseliyor. Kafamdaki soru &#351;u: Ne kadar daha y&#252;kselebilir?</p><div><hr></div><h2><strong>Kaynaklar</strong></h2><ul><li><p>Matt Shumer, &#8220;Something Big Is Happening&#8221; &#8212; <a href="https://fortune.com/2026/02/11/something-big-is-happening-ai-february-2020-moment-matt-shumer/">Fortune, 11 &#350;ubat 2026</a></p></li><li><p>&#8220;Matt Shumer&#8217;s viral blog is based on flawed assumptions&#8221; &#8212; <a href="https://fortune.com/2026/02/12/matt-shumers-viral-blog-about-ais-looming-impact-on-knowledge-workers-is-based-on-flawed-assumptions/">Fortune, 12 &#350;ubat 2026</a></p></li><li><p>&#8220;Investor Matt Shumer says viral essay wasn&#8217;t meant to scare people&#8221; &#8212; <a href="https://www.cnbc.com/2026/02/13/investor-matt-shumer-says-viral-essay-wasnt-meant-to-scare-people.html">CNBC, 13 &#350;ubat 2026</a></p></li><li><p>Gary Marcus, &#8220;About that Matt Shumer post&#8221; &#8212; <a href="https://garymarcus.substack.com/p/about-that-matt-shumer-post-that">garymarcus.substack.com</a></p></li><li><p>&#8220;Introducing GPT-5.3-Codex&#8221; &#8212; <a href="https://openai.com/index/introducing-gpt-5-3-codex/">OpenAI, 5 &#350;ubat 2026</a></p></li><li><p>Dean W. Ball, &#8220;On Recursive Self-Improvement (Part I)&#8221; &#8212; <a href="https://www.hyperdimensional.co/p/on-recursive-self-improvement-part">hyperdimensional.co, &#350;ubat 2026</a></p></li><li><p>Tyler Cowen, &#8220;Recursive self-improvement from AI models&#8221; &#8212; <a href="https://marginalrevolution.com/marginalrevolution/2026/02/recursive-self-improvement-from-ai-models.html">Marginal Revolution, 10 &#350;ubat 2026</a></p></li><li><p>&#8220;The Ultimate Risk: Recursive Self-Improvement&#8221; &#8212; <a href="https://controlai.news/p/the-ultimate-risk-recursive-self">ControlAI, Aral&#305;k 2025</a></p></li><li><p>&#8220;Is research into recursive self-improvement becoming a safety hazard?&#8221; &#8212; <a href="https://www.foommagazine.org/is-research-into-recursive-self-improvement-becoming-a-safety-hazard/">Foom Magazine, &#350;ubat 2026</a></p></li><li><p>&#8220;A Race to Extinction&#8221; &#8212; <a href="https://hir.harvard.edu/a-race-to-extinction-how-great-power-competition-is-making-artificial-intelligence-existentially-dangerous/">Harvard International Review</a></p></li><li><p>&#8220;There can be no winners in a US-China AI arms race&#8221; &#8212; <a href="https://www.technologyreview.com/2025/01/21/1110269/there-can-be-no-winners-in-a-us-china-ai-arms-race/">MIT Technology Review, Ocak 2025</a></p></li><li><p>&#8220;Safety Versus Profits &#8212; the AI Arms Race&#8221; &#8212; <a href="https://www.architectureandgovernance.com/applications-technology/safety-versus-profits-the-ai-arms-race/">Architecture &amp; Governance, Eyl&#252;l 2025</a></p></li><li><p>&#8220;Alignment Faking in Large Language Models&#8221; &#8212; <a href="https://www.anthropic.com/research/alignment-faking">Anthropic Research</a></p></li><li><p>&#8220;Tracing the Thoughts of a Large Language Model&#8221; &#8212; <a href="https://www.alignmentforum.org/posts/zsr4rWRASxwmgXfmq/tracing-the-thoughts-of-a-large-language-model">Anthropic / Alignment Forum</a></p></li><li><p>&#8220;Opus 4.6, Codex 5.3, and the post-benchmark era&#8221; &#8212; <a href="https://www.interconnects.ai/p/opus-46-vs-codex-53">Interconnects, &#350;ubat 2026</a></p></li><li><p>&#8220;The covid reality check for AI hype&#8221; &#8212; <a href="https://dnyuz.com/2026/02/13/the-covid-reality-check-for-ai-hype/">Washington Post, &#350;ubat 2026</a></p></li></ul>]]></content:encoded></item><item><title><![CDATA[Gökyüzünde Veri Savaşları]]></title><description><![CDATA[Silikon Vadisi&#8217;nin finansal ill&#252;zyonlar&#305;na al&#305;&#351;&#305;&#287;&#305;z ancak Elon Musk, xAI&#8217;&#305; SpaceX &#231;at&#305;s&#305; alt&#305;na alarak &#8220;cepten cebe transfer&#8221; sanat&#305;nda yeni bir zirve belirledi.]]></description><link>https://www.theexecutives.net/p/gokyuzunde-veri-savaslar</link><guid isPermaLink="false">https://www.theexecutives.net/p/gokyuzunde-veri-savaslar</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 09 Feb 2026 05:30:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!2kR_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Silikon Vadisi&#8217;nin finansal ill&#252;zyonlar&#305;na al&#305;&#351;&#305;&#287;&#305;z ancak Elon Musk, xAI&#8217;&#305; SpaceX &#231;at&#305;s&#305; alt&#305;na alarak &#8220;cepten cebe transfer&#8221; sanat&#305;nda yeni bir zirve belirledi. Bu hamle sadece d&#252;nyan&#305;n en de&#287;erli &#246;zel &#351;irketini yaratma giri&#351;imi de&#287;il; ayn&#305; zamanda yapay zek&#226;y&#305; bir yaz&#305;l&#305;m meselesi olmaktan &#231;&#305;kar&#305;p bize fiziksel altyap&#305; krizini g&#246;steren stratejik bir manevra. &#199;&#252;nk&#252; ger&#231;ek &#351;u: D&#252;nyadaki enerji &#351;ebekeleri ve su kaynaklar&#305;, yapay zek&#226;n&#305;n oburlu&#287;una daha fazla dayanamayacak. &#304;&#351;te tam da bu noktada Musk, xAI&#8217;&#305; SpaceX&#8217;in uydular&#305;na monte ederek &#231;&#246;z&#252;m&#252; g&#246;ky&#252;z&#252;nde ar&#305;yor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2kR_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2kR_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 424w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 848w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 1272w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2kR_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png" width="800" height="400" 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srcset="https://substackcdn.com/image/fetch/$s_!2kR_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 424w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 848w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 1272w, https://substackcdn.com/image/fetch/$s_!2kR_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35242b82-d34c-46b3-9228-dbcf54aba48c_800x400.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p><strong>SpaceX ve xAI Evlili&#287;i: Finansal Bir Akrobasi G&#246;sterisi</strong></p><p>Elon Musk&#8217;&#305;n xAI&#8217;&#305; SpaceX b&#252;nyesine katmas&#305;, ka&#287;&#305;t &#252;zerinde kusursuz bir &#8220;dikey entegrasyon&#8221; hikayesi sunuyor. Bu evlilik sayesinde xAI, hesaplama g&#252;c&#252; a&#231;l&#305;&#287;&#305;n&#305; gidermek i&#231;in ihtiya&#231; duydu&#287;u devasa altyap&#305;y&#305; SpaceX&#8217;in f&#305;rlatma kapasitesine ba&#287;&#305;ml&#305; hale getirerek finansal bir kapal&#305; d&#246;ng&#252; yarat&#305;yor. Musk, xAI&#8217;&#305; bir startup gibi de&#287;il, SpaceX&#8217;in kargo kapasitesini dolduran ve ayn&#305; zamanda d&#252;nyadaki fiziksel k&#305;s&#305;tlardan ka&#231;&#305;&#351; yolu arayan stratejik bir y&#252;k olarak konumland&#305;r&#305;yor. Bu birle&#351;menin ard&#305;ndaki vizyon cesur: yapay zek&#226; modellerini bulut bili&#351;imin &#246;tesine, &#8220;y&#246;r&#252;nge bili&#351;ime&#8221; ta&#351;&#305;mak. Ancak bu finansal dans, bizi ka&#231;&#305;n&#305;lmaz bir ger&#231;ekle y&#252;zle&#351;tiriyor: D&#252;nyan&#305;n fiziksel s&#305;n&#305;rlar&#305;, yapay zek&#226;n&#305;n enerji ve su ihtiyac&#305;n&#305; kar&#351;&#305;lamakta yetersiz kal&#305;yor.</p><p><strong>Veri Merkezlerinin &#8220;Sulu&#8221; ve &#8220;Pahal&#305;&#8221; Dram&#305;</strong></p><p>Karasal veri merkezleri art&#305;k s&#252;rd&#252;r&#252;lebilir bir model de&#287;il. D&#252;nyadaki veri merkezleri, Birle&#351;ik Krall&#305;k&#8217;tan %32 daha fazla elektrik t&#252;ketiyor. Yapay zek&#226;n&#305;n (AGI ve &#246;tesi) bitmek bilmeyen i&#351;tah&#305;, 5 GW&#8217;l&#305;k (tam te&#351;ekk&#252;ll&#252; bir n&#252;kleer santral &#252;retti&#287;ine denk) enerji kapasiteleri talep ediyor. Ayr&#305;ca susuzluk da kap&#305;m&#305;zda. &#199;&#252;nk&#252; tipik bir Google veri merkezi g&#252;nde yakla&#351;&#305;k 1.700 metrek&#252;p su harc&#305;yor. Yani 3.000 hanenin g&#252;nl&#252;k harcamas&#305;ndan daha fazla. Su k&#305;tl&#305;&#287;&#305; &#231;eken b&#246;lgeler i&#231;in bu durum tam bir ekolojik felaket.</p><p>Ayr&#305;ca Goldman Sachs verilerine g&#246;re, yapay zek&#226; veri merkezlerinin 2030&#8217;da ABD enerji kullan&#305;m&#305;n&#305;n %8&#8217;ini olu&#351;turmas&#305; bekleniyor. &#350;ehir &#351;ebekelerini patlatma noktas&#305;na getiren bu tablo, teknoloji devlerini &#8220;alternatif aramaya&#8221; zorluyor. Uzay da en ciddi alternatif. Ancak bu, Elon Musk&#8217;&#305;n &#8220;Kardashev II seviyesi medeniyet&#8221; gibi pazarlama odakl&#305; b&#252;y&#252;k anlat&#305;lar&#305;n&#305;n g&#246;lgesinde, sert fizik yasalar&#305;yla &#231;arp&#305;&#351;mak &#252;zere.</p><blockquote><p>Kardashev &#214;l&#231;e&#287;i, bir medeniyetin teknolojik geli&#351;imini, kontrol edebildi&#287;i ve kullanabildi&#287;i toplam enerji miktar&#305;na g&#246;re s&#305;n&#305;fland&#305;ran astrobiyolojik bir &#246;l&#231;&#252; birimidir. Sovyet astronom Nikolai Kardashev taraf&#305;ndan 1964 y&#305;l&#305;nda &#246;nerilen bu ilke, bir t&#252;r&#252;n ne kadar &#8220;geli&#351;mi&#351;&#8221; oldu&#287;unu k&#252;lt&#252;rel de&#287;il, tamamen termodinamik bir perspektiften ele al&#305;r. Kardashev&#8217;e g&#246;re, bilgi i&#351;leme kapasitesi ve teknolojik karma&#351;&#305;kl&#305;k do&#287;rudan enerji t&#252;ketimiyle ilintilidir. &#214;l&#231;ek logaritmiktir ve orijinal haliyle &#252;&#231; ana seviyeye ayr&#305;l&#305;r:</p></blockquote><p><strong>Tip I:</strong> Gezegenine d&#252;&#351;en t&#252;m enerjiyi (y&#305;ld&#305;z&#305;ndan gelen &#305;&#351;&#305;k dahil) kullanabilen medeniyet.</p><p><strong>Tip II:</strong> Y&#305;ld&#305;z sistemindeki t&#252;m enerjiyi do&#287;rudan kontrol edebilen medeniyet.</p><p><strong>Tip III:</strong> Kendi galaksisinin t&#252;m enerjisini hasat edebilen medeniyet.</p><p>&#304;nsanl&#305;k &#351;u an Tip I seviyesine bile ula&#351;amam&#305;&#351;, yakla&#351;&#305;k 0,73 seviyesinde seyreden bir &#8220;Tip 0&#8221; medeniyetidir.</p><p><strong>Uzayda YZ: Sonsuz Enerji ve Latency(Gecikme) Paradoksu</strong></p><p>Uzay tabanl&#305; veri merkezleri, d&#252;nyadan ba&#287;&#305;ms&#305;zl&#305;&#287;&#305; vaat ediyor. Burada s&#246;ylenen avantajlar, Silikon Vadisi pazarlamac&#305;lar&#305;n&#305;n a&#287;z&#305;n&#305; suland&#305;racak cinsten. Mesela g&#252;ne&#351; enerjisi. Atmosfer engeli olmadan 7/24 kesintisiz ve sonsuz g&#252;ne&#351; &#305;&#351;&#305;&#287;&#305;. Ayr&#305;ca &#351;unu da eklemek laz&#305;m: uzaydaki bir panel, d&#252;nyadakinden 8 kat daha verimli. So&#287;utma taraf&#305;nda da uzay vakumu bedavaya kullan&#305;labilir. Evet, uzay vakumu -270&#176;C olabilir ama ayn&#305; zamanda m&#252;kemmel bir yal&#305;tkand&#305;r. Is&#305;y&#305; atmak, san&#305;ld&#305;&#287;&#305; gibi pek de &#8220;bedava&#8221; de&#287;il. Ciddi bir m&#252;hendislik gerektiriyor.</p><p>Gecikme meselesine gelecek olursak. Lazer tabanl&#305; uydular aras&#305; ba&#287;lant&#305;lar fiberden daha h&#305;zl&#305;. Ancak bir yer kullan&#305;c&#305;s&#305; i&#231;in ac&#305; ger&#231;ek farkl&#305;: Yerden y&#246;r&#252;ngeye gidi&#351;-d&#246;n&#252;&#351; s&#252;resi 60-190 ms aras&#305;nda; bu da karasal bir veri merkezi ile kar&#351;&#305;la&#351;t&#305;r&#305;nca (10-50 ms) &#231;ok daha k&#246;t&#252;.</p><p><strong>Ger&#231;ekleri Konu&#351;al&#305;m</strong></p><p>Fizik yasalar&#305;, Musk&#8217;tan daha inat&#231;&#305;d&#305;r. Uzayda veri merkezi kurman&#305;n &#246;n&#252;nde iki dev bariyer var: Is&#305; ve Radyasyon.</p><p><strong>So&#287;utma &#199;&#305;kmaz&#305;:</strong> Is&#305;, vakumda sadece radyasyon yoluyla at&#305;labilir. Stefan-Boltzmann yasas&#305;na g&#246;re, 2 MW&#8217;l&#305;k bir veri merkezinin &#305;s&#305;s&#305;n&#305; tahliye etmek i&#231;in yakla&#351;&#305;k 4.000 metrekarelik (bir futbol sahas&#305; kadar) radyat&#246;r paneli gerekir. Ayr&#305;ca, d&#252;nyada rack ba&#351;&#305;na 100 kW&#8217;a kadar &#231;&#305;kan g&#252;&#231; yo&#287;unlu&#287;u, uzayda termal k&#305;s&#305;tlar nedeniyle 10-20 kW ile s&#305;n&#305;rl&#305;.</p><p><strong>Radyasyonun &#304;ntikam&#305;:</strong> HP&#8217;nin ISS testlerinde, hata d&#252;zeltme yaz&#305;l&#305;mlar&#305;na ra&#287;men SSD&#8217;lerin %45&#8217;i ar&#305;zaland&#305;. Kozmik &#305;&#351;&#305;nlar i&#351;lemcilerde &#8220;bit-flip&#8221; hatalar&#305;na yol a&#231;arak yapay zek&#226; modellerini sa&#231;malatabilir.</p><p><strong>Ekonomi Fakt&#246;r&#252;:</strong> G&#252;n&#252;m&#252;zdeki f&#305;rlatma maliyetleri (Falcon 9 gibi sistemlerle) kilogram ba&#351;&#305;na yakla&#351;&#305;k 1.500-3.000 dolar civar&#305;nda. Bu seviyede bir maliyetle uzaya donan&#305;m g&#246;ndermek, d&#252;nyada bir veri merkezi in&#351;a etmekten 2,7 ila 4,4 kat daha pahal&#305;. Bir uzay veri merkezinin ticari olarak d&#252;nyadaki tesislerle ba&#351;a ba&#351; rekabet edebilmesi i&#231;in maliyetlerin kilogram ba&#351;&#305;na 100 dolar seviyesinin alt&#305;na inmesi gerekmekte.</p><p><strong>Ne Zaman Ta&#351;&#305;n&#305;yoruz?</strong></p><p>Asl&#305;nda yar&#305;&#351; &#231;oktan ba&#351;lad&#305;. Starcloud (Nvidia destekli), Aral&#305;k 2025&#8217;te uzayda ilk yapay zek&#226; modelini e&#287;itti&#287;ini iddia ederek i&#351;aret fi&#351;e&#287;ini ate&#351;ledi. Starcloud&#8217;un Lumen-1 platformu, Nvidia GPU&#8217;lar&#305;n&#305; kullanarak d&#252;nya i&#231;in &#252;retilmi&#351; bu donan&#305;mla hayatta kalabilece&#287;ini kan&#305;tlamaya &#231;al&#305;&#351;&#305;yor.</p><p>2027&#8217;de Google, Project Suncatcher ile TPU&#8217;lu uydular&#305; f&#305;rlatmay&#305; planl&#305;yor. B&#246;ylece ger&#231;ek anlamda ufak da olsa veri merkezlerini uzayda g&#246;rm&#252;&#351; olaca&#287;&#305;z. Ama as&#305;l b&#252;y&#252;k geli&#351;imi 2035&#8217;ten sonra kilogram ba&#351;&#305;na maliyetlerin 50 dolar&#305;n alt&#305;na inmesiyle ya&#351;ayabiliriz.</p><p>&#199;in de bo&#351; durmuyor elbette. Three-Body projesiyle 2.800 uyduluk bir a&#287; kurarak saniyede 1 kentilyon i&#351;lem yapabilen da&#287;&#305;t&#305;k bir s&#252;per bilgisayar hedefliyor.</p><p><strong>Faturalara Elveda</strong></p><p>Uzayda yapay zek&#226; e&#287;itimi bir l&#252;ks de&#287;il, d&#252;nyadaki k&#305;s&#305;tlamalar nedeniyle bir zorunluluk haline geliyor. Fizik yasalar&#305;yla finansal h&#305;rslar&#305;n &#231;arp&#305;&#351;t&#305;&#287;&#305; bu yeni s&#305;n&#305;rda e&#287;er insano&#287;lu bunu da becerebilirse, yer &#231;ekimine, elektrik ve su faturalar&#305;na veda edebiliriz. Durun, hemen heyecanlanmay&#305;n. Bu veda sadece veri merkezleri i&#231;in. Ama bu yapay zek&#226; can&#305;m&#305;z&#305; &#231;ok s&#305;karsa fi&#351;ini nas&#305;l &#231;ekece&#287;iz? </p><p><strong>Kaynaklar:</strong></p><ol><li><p>Royal Examiner - &#8220;Data Centers in Space: The Pros and the Cons&#8221;<a href="https://royalexaminer.com/data-centers-in-space-the-pros-and-the-cons/">https://royalexaminer.com/data-centers-in-space-the-pros-and-the-cons/</a></p></li><li><p>Space Solar - &#8220;Harnessing the Sun&#8217;s Energy in Space for the Benefits of an AI-Enabled Future&#8221;<a href="https://www.spacesolar.co.uk/harnessing-the-suns-energy-in-space-for-the-benefits-of-an-ai-enabled-future/">https://www.spacesolar.co.uk/harnessing-the-suns-energy-in-space-for-the-benefits-of-an-ai-enabled-future/</a></p></li><li><p>BBC News - &#8220;The Plan to Build Data Centres in Space&#8221;<a href="https://www.bbc.com/news/articles/cyv5l24mrjmo">https://www.bbc.com/news/articles/cyv5l24mrjmo</a></p></li><li><p>Axiom Space - &#8220;Axiom Space &amp; Spacebilt Announce Orbital Data Center Node&#8221;<a href="https://www.axiomspace.com/release/axiom-space-spacebilt-announce-orbital-data-center-node">https://www.axiomspace.com/release/axiom-space-spacebilt-announce-orbital-data-center-node</a></p></li><li><p>Google Research - &#8220;Exploring a Space-Based Scalable AI Infrastructure System Design&#8221;<a href="https://research.google/blog/exploring-a-space-based-scalable-ai-infrastructure-system-design/">https://research.google/blog/exploring-a-space-based-scalable-ai-infrastructure-system-design/</a></p></li><li><p>Hello Future (Orange Innovation) - &#8220;Lower Emissions and Reinforced Digital Sovereignty: The Plan for Datacentres in Space&#8221;<a href="https://hellofuture.orange.com/en/lower-emissions-and-reinforced-digital-sovereignty-the-plan-for-datacentres-in-space/">https://hellofuture.orange.com/en/lower-emissions-and-reinforced-digital-sovereignty-the-plan-for-datacentres-in-space/</a></p></li></ol>]]></content:encoded></item><item><title><![CDATA[Yapay Zekâdan Sıkıldınız mı? McKinsey Hâlâ Sıkılmamış.]]></title><description><![CDATA[(Ba&#351;lang&#305;&#231; notu: kapak temsilidir, inceledi&#287;imiz raporu bu insanlar haz&#305;rlamam&#305;&#351;t&#305;r. Haz&#305;rlam&#305;&#351; da olabilirler ama bu konuda bilgimiz yoktur.)]]></description><link>https://www.theexecutives.net/p/yapay-zekadan-skldnz-m-mckinsey-hala</link><guid isPermaLink="false">https://www.theexecutives.net/p/yapay-zekadan-skldnz-m-mckinsey-hala</guid><dc:creator><![CDATA[merve emine şerbetçi]]></dc:creator><pubDate>Wed, 04 Feb 2026 07:07:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8vNp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8vNp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8vNp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 424w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 848w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 1272w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8vNp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png" width="1456" height="816" 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srcset="https://substackcdn.com/image/fetch/$s_!8vNp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 424w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 848w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 1272w, https://substackcdn.com/image/fetch/$s_!8vNp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F131d45f4-a16c-4bd9-9e25-435c691e155a_2912x1632.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Y&#305;l sonu gelince d&#252;&#351;&#252;nce kurulu&#351;lar&#305; ve dan&#305;&#351;manl&#305;k devleri yine sahnede: Yeni AI raporlar&#305;, yeni vaadler. Bu da pek tesad&#252;f say&#305;lmaz asl&#305;nda. Ge&#231;en y&#305;l &#8220;oyunu de&#287;i&#351;tirecek&#8221; denilenler ya s&#305;radanla&#351;t&#305; ya hi&#231; olmad&#305;. Bu seride raporlara bakarken sadece &#8220;ne diyorlar?&#8221;&#305; de&#287;il, &#8220;neden &#351;imdi ve kime?&#8221; sorular&#305;n&#305; da soruyoruz. &#304;lk b&#246;l&#252;mde McKinsey&#8217;nin yapay zek&#226; ajanlar&#305; anlat&#305;s&#305;n&#305;, kurumsal inovasyon ajandas&#305;na nas&#305;l yerle&#351;tirdi&#287;ini ve bunun pazarlama i&#231;in ne ifade etti&#287;ini konu&#351;uyoruz.</p><p>McKinsey bu y&#305;l QuantumBlack &#231;at&#305;s&#305; alt&#305;nda <em>The State of AI in 2025</em> raporunu yay&#305;nlad&#305;. Ara&#351;t&#305;rma, 29 Haziran - 29 Temmuz aras&#305;nda 105 &#252;lkeden 1.993 &#231;al&#305;&#351;anla yap&#305;lm&#305;&#351;. Yani Temmuz 2025 sonras&#305; patlayan dikey ajan &#246;rnekleri ve Kumru gibi yerel giri&#351;imler bu foto&#287;rafa pek girmiyor. &#214;zellikle &#8220;kampanyay&#305; otomatikle&#351;tiren ara&#231;&#8221;tan &#8220;m&#252;&#351;teri deneyimini ba&#351;tan sona y&#246;neten ajan&#8221;a ge&#231;i&#351;in etkileri hen&#252;z resimde yok.</p><h3><strong>Raporda Ne Var?</strong></h3><p>Rapor, &#231;al&#305;&#351;anlar&#305;n AI kullan&#305;m&#305;na, &#351;irketlerin i&#351; ak&#305;&#351;lar&#305;nda AI ajanlar&#305;n&#305; ne kadar vazge&#231;ilmez h&#226;le getirdi&#287;ine ve bunun performansa etkisine bak&#305;yor. &#304;lk sonu&#231;: AI kullan&#305;m&#305; yayg&#305;n ama h&#226;l&#226; &#8220;deneme-yan&#305;lma&#8221; d&#246;nemindeyiz. &#350;irketlerin %88&#8217;i en az bir i&#351; fonksiyonunda AI kullan&#305;yor; buna ra&#287;men yaln&#305;zca &#252;&#231;te biri programlar&#305;n&#305; &#246;l&#231;eklemeye ba&#351;lam&#305;&#351;. Yani herkes bir yerde &#8220;AI yap&#305;yor&#8221; ama &#231;ok az&#305; i&#351;i &#351;irketin sinir sistemine kadar indirmi&#351; durumda.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!q2xi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!q2xi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 424w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 848w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 1272w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!q2xi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png" width="1456" height="1378" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1378,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:674039,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/186831169?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!q2xi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 424w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 848w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 1272w, https://substackcdn.com/image/fetch/$s_!q2xi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c054497-96b4-4b4e-b531-5068bba47295_1604x1518.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Kullan&#305;m haritas&#305;nda BT, pazarlama ve sat&#305;&#351; ba&#351;&#305; &#231;ekiyor; bilgi y&#246;netimi de y&#252;kselmi&#351;. AI art&#305;k sadece kampanya metni yazm&#305;yor, kurum haf&#305;zas&#305;n&#305; da d&#252;zenliyor. En yayg&#305;n alanlar: bilgi toplama ve &#246;zetleme, pazarlama i&#231;in fikir ve i&#231;erik deste&#287;i, m&#252;&#351;teri hizmetleri otomasyonu. K&#305;saca: AI i&#231;eri girdi ama h&#226;l&#226; misafir odas&#305;nda.</p><h3><strong>AI Neyi &#304;yile&#351;tiriyor, Kim Kazan&#305;yor?</strong></h3><p>McKinsey&#8217;ye g&#246;re AI&#8217;&#305;n kuruma getirdi&#287;i ba&#351;l&#305;ca de&#287;erler: yenilik&#231;ilik, &#231;al&#305;&#351;an ve m&#252;&#351;teri memnuniyeti, rekabet avantaj&#305;. &#304;novasyon ve memnuniyette hissedilir art&#305;&#351; var. Finansal tarafta ise pazar pay&#305;, gelir ve k&#226;rl&#305;l&#305;kta s&#305;n&#305;rl&#305; ama pozitif bir tablo &#231;iziliyor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9B6e!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9B6e!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 424w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 848w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 1272w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9B6e!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png" width="1076" height="670" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:670,&quot;width&quot;:1076,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:205661,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/186831169?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9B6e!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 424w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 848w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 1272w, https://substackcdn.com/image/fetch/$s_!9B6e!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3c122d35-738c-4a60-b1af-d63f15798f26_1076x670.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>As&#305;l hik&#226;ye, AI sayesinde anlaml&#305; k&#226;r art&#305;&#351;&#305; sa&#287;layan &#8220;y&#252;ksek performansl&#305;&#8221; &#351;irketlerde. Bu grup AI&#8217;&#305; ucuz otomasyon de&#287;il, d&#246;n&#252;&#351;&#252;m motoru olarak konumluyor. &#304;&#351; yap&#305;&#351; bi&#231;imlerini yeniden tasarl&#305;yor, liderleri s&#252;recin i&#231;ine &#231;ekiyor, teknolojiyi buna g&#246;re kuruyor. Human-in-the-loop yakla&#351;&#305;m&#305;yla insan denetimini sistemin d&#305;&#351;&#305;na de&#287;il i&#231;ine yerle&#351;tiriyor. Ortak paydalar&#305; net: insan denetimi i&#231;eren sistemler, AI uyumlu altyap&#305;, s&#252;rece dahil liderlik, planl&#305; bir yol haritas&#305;. Yani AI, onlar i&#231;in ekstra ara&#231; de&#287;il, organizasyonun sinir sistemi.</p><p>Airbnb bu anlamda bir ad&#305;m atm&#305;&#351;, hem &#8216;superapp&#8217; olmak istiyormu&#351;, hem de AI-first bir &#351;irket olarak b&#252;t&#252;n seyahat s&#252;re&#231;lerini planlayabildi&#287;imiz, bize ilham veren de bir uygulamaya d&#246;n&#252;&#351;ecekmi&#351;. Detaylar <a href="https://www.businessinsider.com/ceo-brian-chesky-airbnb-ai-first-app-agents-book-travel-2025-8?utm_source=chatgpt.com">burada</a>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VbAo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VbAo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 424w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 848w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 1272w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VbAo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png" width="1079" height="840" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:840,&quot;width&quot;:1079,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:674700,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/186831169?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!VbAo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 424w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 848w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 1272w, https://substackcdn.com/image/fetch/$s_!VbAo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7e4775b2-c6f8-4cad-84a6-7850fbc249a2_1079x840.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><h3><strong>Herkes AI Kullan&#305;yor da Sonra Ne Oluyor?</strong></h3><p>Kurumsal d&#252;nya AI&#8217;a &#231;ok hevesli ama &#8220;bundan sonras&#305; ne?&#8221; sorusu h&#226;l&#226; a&#231;&#305;k. Kat&#305;l&#305;mc&#305;lar&#305;n bir b&#246;l&#252;m&#252; i&#351; g&#252;c&#252;nde azalma beklerken, k&#252;&#231;&#252;k bir kesim art&#305;&#351; &#246;ng&#246;r&#252;yor. B&#252;y&#252;k &#351;irketler k&#252;&#231;&#252;klere g&#246;re daha &#231;ok azalma bekliyor; &#246;l&#231;ek b&#252;y&#252;d&#252;k&#231;e AI&#8217;&#305; &#8220;insan tasarrufu&#8221; arac&#305; olarak g&#246;rme e&#287;ilimi de b&#252;y&#252;yor.</p><p>Tabii ki insan tasarrufunu en b&#252;y&#252;k kapitalistlerden Morgan Stanley kimseler b&#305;rakm&#305;yor. GPT-4 tabanl&#305; bilgi y&#246;netim sistemiyle <a href="https://www.morganstanley.com/press-releases/key-milestone-in-innovation-journey-with-openai?utm_source=chatgpt.com">16 bin finans dan&#305;&#351;man&#305;n&#305;n 100 binden fazla dok&#252;mana</a> saniyeler i&#231;inde eri&#351;mesini sa&#287;l&#305;yor. Bu yolla &#351;imdiden onlarca stajyer ve junior level i&#351; imkanlar&#305;n&#305; kapatm&#305;&#351; oluyor.</p><p>McKinsey diyor ki; AI&#8217;&#305;n ger&#231;ek potansiyeli hen&#252;z devreye girmedi. &#350;irketler h&#226;l&#226; &#8220;denedik, fena de&#287;il&#8221; a&#351;amas&#305;nda. Verimlilik kazan&#305;mlar&#305; var ama &#351;irket geneline yay&#305;lan, bilan&#231;oya kal&#305;n harfle yaz&#305;lan d&#246;n&#252;&#351;&#252;mler az. Bug&#252;n g&#246;rd&#252;&#287;&#252;m&#252;z sahneler fragman; as&#305;l film sistemler olgunla&#351;t&#305;k&#231;a ba&#351;layacak. Bu noktada Davos&#8217;ta <strong>Nvidia&#8217;n&#305;n CEO&#8217;su Jensen Huang&#8217;&#305;n</strong> &#246;ng&#246;r&#252;lerini de hat&#305;rlamak, bu verileri birlikte okumak gerekiyor.</p><div id="youtube2-I-nYjAfemY0" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;I-nYjAfemY0&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/I-nYjAfemY0?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h3><strong>Yapay Zek&#226;yla Ne Kuruyoruz?</strong></h3><p>Pazarlama, AI&#8217;&#305;n en erken ama en y&#252;zeysel kullan&#305;ld&#305;&#287;&#305; alanlardan biri oldu. Metin yazd&#305;r, segmentasyon yap, kampanya zamanla, b&#252;t&#231;eyi optimize et. Evet, i&#351;e yar&#305;yor ama as&#305;l oyun orada de&#287;il. McKinsey&#8217;nin &#231;izdi&#287;i tablo, ger&#231;ek faydan&#305;n AI&#8217;&#305; stratejik d&#246;n&#252;&#351;&#252;m arac&#305; olarak g&#246;renlerde &#231;&#305;kt&#305;&#287;&#305;n&#305; s&#246;yl&#252;yor.</p><p>Pazarlamac&#305; i&#231;in bu, &#252;&#231; ba&#351;l&#305;kta &#246;zetlenebilir: verimlilikten deneyime ge&#231;mek (ka&#231; kampanya de&#287;il, ne kadar anlaml&#305; deneyim), marka alg&#305;s&#305;n&#305;n insan + makine ortak yap&#305;m&#305; oldu&#287;unu kabul etmek (&#351;effafl&#305;k ve etik s&#305;n&#305;rlar olmadan g&#252;ven eriyor) ve organizasyonda k&#246;pr&#252; rol&#252;n&#252; &#252;stlenmek (m&#252;&#351;teri verisini empatik hik&#226;yeye &#231;evirmek).</p><h3><strong>Art&#305;k Arka Planda De&#287;il: AI Ajanlar&#305; Sahneye &#199;&#305;k&#305;yor</strong></h3><p>Y&#305;llarca AI arka planda &#231;al&#305;&#351;an &#8220;zeki motor&#8221;du. &#350;imdi agentic AI ile &#246;n sahnede. &#350;irketlerin bir b&#246;l&#252;m&#252;, g&#246;revleri ba&#287;&#305;ms&#305;z y&#252;r&#252;tebilen AI ajanlar&#305; kullanmaya ba&#351;lam&#305;&#351; durumda. Bu ajanlar sadece i&#231;erik &#252;retmiyor; kampanyay&#305; u&#231;tan uca koordine ediyor, m&#252;&#351;teriyle konu&#351;urken CRM&#8217;i g&#252;ncelliyor, operasyon kararlar&#305;na dokunabiliyor.</p><p>Bu noktada pazarlamac&#305;n&#305;n sorusu AI&#8217;dan ne isteyebilirim?&#8217;den AI ile ne in&#351;a edebilirim?&#8217;e d&#246;n&#252;yor. <strong>Hedefi koymak, ba&#287;lam&#305; tan&#305;mlamak, etik s&#305;n&#305;r&#305; &#231;izmek ve hik&#226;yeye y&#246;n vermek pazarlamac&#305;n&#305;n i&#351;i.</strong></p><p>Otonomi evet verim getiriyor ama kontrol kayg&#305;s&#305;n&#305; da b&#252;y&#252;t&#252;yor. AI ajanlar&#305; marka ad&#305;na konu&#351;tu&#287;unda &#8220;Bunu biz mi s&#246;yledik, yoksa sistem mi se&#231;ti?&#8221; sorusu masadan kalkm&#305;yor bir t&#252;rl&#252;. Bu hibrit sorumluluk, g&#252;ven in&#351;as&#305;nda yeni bir &#351;effafl&#305;k ve izlenebilirlik ihtiyac&#305; yarat&#305;yor. Bundan sonra otomasyondan &#231;ok y&#246;neti&#351;imi konu&#351;aca&#287;&#305;z. Ve i&#351;imize rahatl&#305;k m&#305; getirecek g&#246;rece&#287;iz.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LwcP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LwcP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png 424w, https://substackcdn.com/image/fetch/$s_!LwcP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png 848w, https://substackcdn.com/image/fetch/$s_!LwcP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png 1272w, https://substackcdn.com/image/fetch/$s_!LwcP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LwcP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8cbd95f9-c035-4a1f-bd66-37916b368e63_544x492.png" width="544" height="492" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><h3><strong>Y&#305;l 2026: Pazarlamac&#305;n&#305;n Yeni Rol&#252;</strong></h3><p>2026&#8217;ya hen&#252;z girmi&#351;ken pazarlamac&#305;n&#305;n i&#351;i sadece daha fazla otomasyon kurmak de&#287;il. Mesele, yapay zek&#226;yla birlikte nas&#305;l bir insanl&#305;k hali tasarlad&#305;&#287;&#305;m&#305;z. &#214;n safta hik&#226;ye kuran, deneyim y&#246;neten bir akt&#246;r&#252;m&#252;z varken onunla birlikte &#231;al&#305;&#351;may&#305; &#246;&#287;renmek.</p><p>Bu sistemlerin ne yapt&#305;&#287;&#305;n&#305; kadar neden yapt&#305;&#287;&#305;n&#305; da tan&#305;mlamak da i&#351;in &#246;nemli bir par&#231;as&#305;. <strong>Marka kimli&#287;ini algoritmalarla birlikte y&#246;neten, m&#252;&#351;teri deneyimini insan - makine ortakl&#305;&#287;&#305;yla kuran, g&#252;veni performans kadar niyete de ba&#287;layan bir vizyona ihtiya&#231; var.</strong> Yapay zek&#226;y&#305; sadece pratik bir kolayl&#305;k olarak g&#246;rmek as&#305;l risk. &#199;&#252;nk&#252; AI art&#305;k <strong>de&#287;er &#252;retme bi&#231;imimize i&#231;kin</strong>. Ve de&#287;er h&#226;l&#226; insanlar i&#231;in, insanlar ad&#305;na &#252;retiliyor.</p><p>Burada Coca Cola Company&#8217;den &#246;rnek veren yazar olmak istemezdim ama ger&#231;ekten iyi &#231;al&#305;&#351;an bir &#246;rnek var: &#8220;Y3000&#8221; &#252;r&#252;n&#252;n&#252; ve global kampanyalar&#305;n&#305; AI ile birlikte tasarlam&#305;&#351;lar. Gen&#231; t&#252;keticinin dikkatini &#231;ekebilecek tad ve g&#246;rsel d&#252;nyay&#305; yapay zeka katk&#305;s&#305; ile &#252;retip Create Real Magic platformu &#252;zerinden &#252;retilen i&#231;erikler milyonlarca etkile&#351;im alm&#305;&#351;lar. Merakl&#305;s&#305;na <a href="https://aibusiness.com/verticals/coca-cola-introduces-y3000-its-first-ever-ai-created-flavor?utm_source">kaynak</a> burada.</p><p>Yapay zek&#226; hik&#226;yeyi yazabilir, evet. Ama as&#305;l soru yerinde duruyor:</p><p><strong>&#8220;Bu hik&#226;yeyi neden anlat&#305;yoruz, kimin ad&#305;na?&#8221;</strong></p>]]></content:encoded></item><item><title><![CDATA[Finansal Ouroboros]]></title><description><![CDATA[D&#246;ng&#252;sel Anla&#351;malar Yapay Zek&#226; Sekt&#246;r&#252;n&#252; Nas&#305;l &#350;ekillendiriyor?]]></description><link>https://www.theexecutives.net/p/finansal-ouroboros</link><guid isPermaLink="false">https://www.theexecutives.net/p/finansal-ouroboros</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 02 Feb 2026 05:30:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NvY3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Antik simyan&#305;n en dikkat &#231;ekici sembollerinden biri olan Ouroboros yani kendi kendini yiyen y&#305;lan, hem sonsuz d&#246;ng&#252;y&#252; hem de kendi kendini t&#252;keten sistemi temsil eder. Bug&#252;n yapay zek&#226; sekt&#246;r&#252;n&#252;n finansal yap&#305;s&#305;na bakt&#305;&#287;&#305;m&#305;zda, bu eski ve kadim sembol&#252;n modern &#351;ekliyle kar&#351;&#305;la&#351;&#305;yoruz: Yat&#305;r&#305;mc&#305;lar para ak&#305;t&#305;yor, yat&#305;r&#305;m&#305; alanlar bu parayla yat&#305;r&#305;mc&#305;lardan &#252;r&#252;n al&#305;yor ve d&#246;ng&#252; durmaks&#305;z&#305;n devam ediyor. Peki bu y&#305;lan sonsuza dek d&#246;nebilir mi, yoksa eninde sonunda kendi kendini mi yutacak?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NvY3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NvY3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 424w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 848w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 1272w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NvY3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png" width="736" height="414" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7c160e52-d280-48a1-853c-db15dc697978_736x414.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:414,&quot;width&quot;:736,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:180784,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/186532160?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NvY3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 424w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 848w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 1272w, https://substackcdn.com/image/fetch/$s_!NvY3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c160e52-d280-48a1-853c-db15dc697978_736x414.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Yapay zek&#226; sekt&#246;r&#252;, 2026 y&#305;l&#305;na girerken k&#252;resel olarak b&#252;y&#252;kl&#252;&#287;&#252; 2,5 trilyon dolara ula&#351;aca&#287;&#305; &#246;ng&#246;r&#252;len devasa bir pazar. Ancak bu devasa rakamlar&#305;n arkas&#305;nda, finans &#231;evrelerinde &#8220;d&#246;ng&#252;sel finansman&#8221; (circular financing) veya &#8220;finansal ouroboros&#8221; olarak adland&#305;r&#305;lan karma&#351;&#305;k ve tart&#305;&#351;mal&#305; bir yat&#305;r&#305;m modeli yat&#305;yor. Bu konuya yani yapay zek&#226; d&#252;nyas&#305;ndaki bu yeni finansal mimariye, en b&#252;y&#252;k oyunculara ve modelin ta&#351;&#305;d&#305;&#287;&#305; risklere bir bakmak istiyorum.</p><h2>D&#246;ng&#252;sel Anla&#351;ma ve Yat&#305;r&#305;m Ne Anlama Geliyor?</h2><p>D&#246;ng&#252;sel finansman, bir tedarik&#231;inin (genellikle bir &#231;ip &#252;reticisi veya bulut sa&#287;lay&#305;c&#305;s&#305;) ayn&#305; zamanda kendi m&#252;&#351;terisinin ana yat&#305;r&#305;mc&#305;s&#305; oldu&#287;u kapal&#305; bir d&#246;ng&#252; sistem. Bu modelde &#350;irket A, &#350;irket B&#8217;ye sermaye enjekte eder; &#350;irket B ise ald&#305;&#287;&#305; sermayeyi &#350;irket A&#8217;n&#305;n &#252;r&#252;nlerini veya hizmetlerini sat&#305;n almak i&#231;in kullan&#305;r.</p><p>Bu sistem, geleneksel risk sermayesinden farkl&#305; olarak paran&#305;n ayn&#305; eller aras&#305;nda d&#246;nmesini sa&#287;lar. B&#246;ylece yat&#305;r&#305;mc&#305; &#351;irket, ka&#287;&#305;t &#252;zerinde hem sat&#305;&#351;lar&#305;n&#305; hem de yat&#305;r&#305;m portf&#246;y&#252;n&#252;n de&#287;erini ayn&#305; anda art&#305;rarak piyasa de&#287;erini y&#252;kseltir. Yapay zek&#226; sekt&#246;r&#252;nde bu durum genellikle nakit yerine bulut kredileri veya y&#252;ksek talep g&#246;ren GPU&#8217;lara (grafik i&#351;lem birimleri) &#246;ncelikli eri&#351;im vaadi &#351;eklinde ger&#231;ekle&#351;iyor.</p><h2>Sekt&#246;rden Dev Bir &#214;rnek: Nvidia, OpenAI ve Oracle &#220;&#231;geni</h2><p>Bu d&#246;ng&#252;sel yap&#305;n&#305;n en somut &#246;rne&#287;i, Nvidia, OpenAI ve Oracle aras&#305;ndaki simbiyotik ili&#351;ki. Nvidia, OpenAI&#8217;a milyarlarca dolarl&#305;k yat&#305;r&#305;m yap&#305;p daha fazlas&#305; i&#231;in taahh&#252;tte bulunurken ayn&#305; zamanda bu &#351;irketin en b&#252;y&#252;k donan&#305;m tedarik&#231;isi konumunda. OpenAI, Nvidia&#8217;dan ald&#305;&#287;&#305; &#231;iplerle modellerini e&#287;itmek i&#231;in de Oracle&#8217;&#305;n bulut altyap&#305;s&#305;n&#305; kullan&#305;yor.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3gGj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3gGj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 424w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 848w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 1272w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3gGj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png" width="492" height="360" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:360,&quot;width&quot;:492,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:242678,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/186532160?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!3gGj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 424w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 848w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 1272w, https://substackcdn.com/image/fetch/$s_!3gGj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb323602d-30a1-4cc6-a70a-8ea63946bf52_492x360.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Oracle ise OpenAI&#8217;&#305;n yaz&#305;l&#305;mlar&#305;n&#305; bar&#305;nd&#305;rmak amac&#305;yla Nvidia&#8217;dan milyarlarca dolarl&#305;k &#231;ip sat&#305;n alarak veri merkezlerini geni&#351;letiyor. Bu devasa d&#246;ng&#252; kapsam&#305;nda OpenAI&#8217;&#305;n &#246;n&#252;m&#252;zdeki be&#351; y&#305;l i&#231;inde sadece Oracle&#8217;a yakla&#351;&#305;k 300 milyar dolar &#246;deme yapaca&#287;&#305; tahmin ediliyor. Ayr&#305;ca &#8220;Stargate&#8221; projesiyle bu &#351;irketlerin ABD genelinde 30 gigawatt&#8217;a varan i&#351;lem kapasitesi in&#351;a etmesi hedefleniyor. Ancak son raporlar, Nvidia&#8217;n&#305;n OpenAI&#8217;a y&#246;nelik 100 milyar dolarl&#305;k yat&#305;r&#305;m plan&#305;n&#305; &#8220;disiplinsizlik&#8221; endi&#351;esiyle dondurdu&#287;unu veya &#246;l&#231;e&#287;ini k&#252;&#231;&#252;ltt&#252;&#287;&#252;n&#252; g&#246;stererek bu t&#252;r anla&#351;malar&#305;n ne denli k&#305;r&#305;lgan olabilece&#287;ini de ortaya &#231;&#305;kartt&#305;.</p><h2>Muhte&#351;em Yedili</h2><p>Yapay zek&#226; sekt&#246;r&#252;ndeki sermaye ak&#305;&#351;&#305;, &#8220;Muhte&#351;em Yedili&#8221; olarak bilinen teknoloji devleri ve birka&#231; stratejik oyuncu taraf&#305;ndan domine ediliyor:</p><p><strong>Microsoft:</strong> OpenAI&#8217;&#305;n en b&#252;y&#252;k destek&#231;isi. OpenAI&#8217;da 13,8 milyar dolarl&#305;k &#246;z sermaye yat&#305;r&#305;m&#305; var. Bunun kar&#351;&#305;l&#305;&#287;&#305;nda da 2032 y&#305;l&#305;na kadar s&#252;recek 250 milyar dolarl&#305;k bulut hizmeti taahh&#252;d&#252; alm&#305;&#351; durumda.</p><p><strong>Nvidia:</strong> Sadece bir &#231;ip &#252;reticisi de&#287;il, ayn&#305; zamanda CoreWeave gibi bulut sa&#287;lay&#305;c&#305;lar&#305;na ve OpenAI gibi model geli&#351;tiricilerine on milyarlarca dolar yat&#305;ran merkezi bir finans&#246;r konumuna gelmi&#351;tir.</p><p><strong>Amazon:</strong> Anthropic&#8217;e 8 milyar dolar yat&#305;r&#305;m yaparak &#351;irketi AWS ekosistemine ba&#287;lad&#305;. Ayr&#305;ca OpenAI&#8217;a da 50 milyar dolara kadar yat&#305;r&#305;m i&#231;in g&#246;r&#252;&#351;meler y&#252;r&#252;tt&#252;&#287;&#252; haberlere d&#252;&#351;t&#252;.</p><p><strong>SoftBank:</strong> Yapay zek&#226; altyap&#305;s&#305;na y&#246;nelik 500 milyar dolarl&#305;k &#8220;Stargate&#8221; projesinde kilit ortak. OpenAI&#8217;&#305;n 500 milyar dolarl&#305;k de&#287;erlemeye ula&#351;mas&#305;nda b&#252;y&#252;k rol oynam&#305;&#351;t&#305;r.</p><p><strong>Google:</strong> Anthropic&#8217;e 2 milyar dolar yat&#305;rm&#305;&#351; ve kendi yapay zek&#226; geli&#351;tirme s&#252;re&#231;leri i&#231;in 2025 y&#305;l&#305;nda 75 milyar dolar harcamay&#305; planlamakta.</p><p><strong>Meta:</strong> Yapay zek&#226; altyap&#305;s&#305; i&#231;in milyarlarca dolar sermaye harcamas&#305; taahh&#252;t etmi&#351;tir. Ayr&#305;ca Oracle ile yakla&#351;&#305;k 20 milyar dolarl&#305;k bir bulut bili&#351;im anla&#351;mas&#305; i&#231;in g&#246;r&#252;&#351;meler y&#252;r&#252;tt&#252;&#287;&#252; biliniyor.</p><p><strong>xAI:</strong> xAI, Nvidia GPU&#8217;lar&#305;n&#305; sat&#305;n almak ve kiralamak i&#231;in 20 milyar dolarl&#305;k harcama yapt&#305;.</p><blockquote><p>Asl&#305;nda kaynaklarda bu &#8220;Muhte&#351;em Yedili&#8221; listesinde SoftBank yerine Apple ge&#231;iyor. Yani uzmanlar&#305;n listesi b&#246;yle. Ama Apple&#8217;&#305;n yapay zek&#226; sekt&#246;r&#252;ne katk&#305;s&#305;(!) SoftBank&#8217;e g&#246;re olduk&#231;a az oldu&#287;u i&#231;in listede b&#246;yle ufak bir g&#252;ncelleme yapt&#305;m.</p></blockquote><h2>Kritik Riskler</h2><p>D&#246;ng&#252;sel anla&#351;malar inovasyonu h&#305;zland&#305;rsa da, bu modelin ciddi yap&#305;sal riskler bar&#305;nd&#305;rd&#305;&#287;&#305; as&#305;nda &#231;ok net:</p><p><strong>Yapay Zek&#226; Balonu:</strong> &#350;irketlerin de&#287;erlemeleri, mevcut k&#226;rl&#305;l&#305;klar&#305;ndan ziyade gelecekteki pazar hakimiyeti projeksiyonlar&#305;na ve d&#246;ng&#252;sel yat&#305;r&#305;mlarla &#351;i&#351;irilmi&#351; gelir rakamlar&#305;na dayan&#305;yor. Bu durum, 2000&#8217;lerin ba&#351;&#305;ndaki dot-com balonuyla benzerlikler ta&#351;&#305;yor. Ve bu &#231;ok korkutucu.</p><p><strong>Yapay Talep Sinyalleri:</strong> Gelirlerin yat&#305;r&#305;mc&#305; destekli harcamalardan kaynaklanmas&#305;, ger&#231;ek d&#305;&#351; piyasa talebinin boyutunu saptamay&#305; zorla&#351;t&#305;r&#305;yor. Son kullan&#305;c&#305;lar bu hizmetler i&#231;in yeterli bedeli &#246;demezse ekosistem s&#252;rd&#252;r&#252;lemez hale gelebilir.</p><p><strong>Yo&#287;unla&#351;ma ve Kar&#351;&#305; Taraf Riski:</strong> Riskler k&#252;&#231;&#252;k bir grup oyuncu aras&#305;nda toplanm&#305;&#351; durumda. &#214;rne&#287;in OpenAI&#8217;&#305;n finansal bir darbo&#287;aza girmesi, ona devasa kapasite ay&#305;ran Oracle&#8217;&#305;n bilan&#231;osunu sarsabilir ve Nvidia&#8217;n&#305;n sat&#305;&#351;lar&#305;n&#305; a&#351;a&#287;&#305; &#231;ekebilir.</p><p><strong>D&#252;zenleyici ve Antitr&#246;st Sorunlar&#305;:</strong> Bu t&#252;r &#8220;ili&#351;kili taraf i&#351;lemleri,&#8221; finansal raporlamada &#351;effafl&#305;k sorunlar&#305;na yol a&#231;abilir ve antitr&#246;st yasalar&#305;n&#305; ihlal edebilir. Kapal&#305; ekosistemler, yeni rakiplerin gerekli i&#351;lem g&#252;c&#252;ne eri&#351;imini engelleyerek rekabeti &#246;ld&#252;rebilir.</p><p><strong>&#350;effafl&#305;k Eksikli&#287;i:</strong> Bir&#231;ok d&#246;ng&#252;sel anla&#351;ma finansal tablolar&#305;n dipnotlar&#305;nda gizli kal&#305;yor ve yat&#305;r&#305;mc&#305;lar&#305;n ger&#231;ek nakit ak&#305;&#351;&#305;n&#305; izlemesini zorla&#351;t&#305;r&#305;yor.</p><h2>Sonu&#231;</h2><p>D&#246;ng&#252;sel finansman, yapay zek&#226; devriminin fiziksel altyap&#305;s&#305;n&#305; rekor s&#252;rede in&#351;a etmeyi ba&#351;arm&#305;&#351; olsa da bu &#8220;finansal ouroboros&#8221; yap&#305;s&#305; piyasay&#305; likidite krizlerine ve sistemik sars&#305;nt&#305;lara kar&#351;&#305; savunmas&#305;z b&#305;rak&#305;yor. 2026, bu yat&#305;r&#305;mlar&#305;n ger&#231;ek ekonomik de&#287;ere d&#246;n&#252;&#351;&#252;p d&#246;n&#252;&#351;meyece&#287;inin belirlenece&#287;i kritik bir ayr&#305;&#351;ma y&#305;l&#305; olacak. Art&#305;k bu dev &#351;irketlerin kendi aralar&#305;ndaki yat&#305;r&#305;mlar&#305; biraz daha geni&#351; bir alana yaymalar&#305; en sa&#287;l&#305;kl&#305;s&#305;. T&#252;m yumurtalar ayn&#305; sepette olursa neler olaca&#287;&#305;n&#305; yazmaya gerek yok.</p>]]></content:encoded></item><item><title><![CDATA[Sakin Ol]]></title><description><![CDATA[Her &#350;eyi Yapmaya &#199;al&#305;&#351;&#305;rken Hi&#231;bir &#350;ey Yapamamak]]></description><link>https://www.theexecutives.net/p/sakin-ol</link><guid isPermaLink="false">https://www.theexecutives.net/p/sakin-ol</guid><dc:creator><![CDATA[Vehbi Emiroglu]]></dc:creator><pubDate>Mon, 26 Jan 2026 05:30:25 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!viWD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Yapay zek&#226; zaman&#305;nda bunu s&#246;yleyebilmek olduk&#231;a riskli. G&#252;nl&#252;k, hatta saatlik "hype"larla u&#287;ra&#351;&#305;yoruz. Bir s&#252;re bilgisayara ya da telefona bakmay&#305;p geri d&#246;nd&#252;&#287;&#252;n&#252;zde yeni &#231;&#305;kan ara&#231;lar&#305;, modelleri, kavramlar&#305; g&#246;r&#252;nce neler hissediyorsunuz? Benim gibi FOMO (Fear of Missing Out - bir &#351;eyleri ka&#231;&#305;rma korkusu) durumu sizde de var m&#305;?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!viWD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!viWD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!viWD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 848w, 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srcset="https://substackcdn.com/image/fetch/$s_!viWD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 424w, https://substackcdn.com/image/fetch/$s_!viWD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 848w, https://substackcdn.com/image/fetch/$s_!viWD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 1272w, https://substackcdn.com/image/fetch/$s_!viWD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa4f60f37-5d1f-445d-a998-f991c74a51f6_1200x627.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Yapay zek&#226;n&#305;n genel anlamda teknolojik i&#351;leri yemeye ba&#351;lad&#305;&#287;&#305;n&#305;, hatta bitirmek &#252;zere oldu&#287;unu defalarca konu&#351;tuk. Kodlama, g&#246;rsel veya i&#351;itsel materyal &#252;retimi, hatta video &#252;retimi... Art&#305;k hepsini &#231;ok az maliyetle, kabul edilebilir kalitede yapabiliyor. Peki verimlili&#287;imize katk&#305;s&#305; ne oldu?</p><p>G&#246;r&#252;nen o ki, g&#252;n&#252;n sonunda neredeyse s&#305;f&#305;ra yak&#305;ns&#305;yor. Evet, s&#305;f&#305;r demek haks&#305;zl&#305;k olur. Ama &#231;o&#287;umuz i&#231;in belirli bir periyotta &#252;retti&#287;imiz &#231;&#305;kt&#305; de&#287;i&#351;medi. Buna saatlik ya da g&#252;nl&#252;k olarak bakmay&#305;p biraz daha geni&#351; bir zaman diliminde (mesela ayl&#305;k) bakmak gerekiyor.</p><h2>Para Su Gibi Ak&#305;yor</h2><p>Ge&#231;ti&#287;imiz hafta t&#252;m d&#252;nya liderlerinin kat&#305;ld&#305;&#287;&#305; Davos Ekonomik Forumu toplant&#305;s&#305;nda, Trump&#8217;&#305;n yaratt&#305;&#287;&#305; yeni d&#252;nyadan sonra en &#246;nemli konu yapay zek&#226; idi. Biz de Davos&#8217;taki teknolojik konular&#305; &#246;zetledik. Okumam&#305;&#351;san&#305;z, sizi <a href="https://theexecutivestr.substack.com/p/18-25-ocak-executivesummary">&#351;uraya</a> alal&#305;m. &#214;zetin &#246;zeti gibi olacak ama bu i&#351;in balon olmad&#305;&#287;&#305; art&#305;k herkes taraf&#305;ndan kabul edildi. 2025&#8217;te k&#252;resel risk sermayesi (VC) yat&#305;r&#305;mlar&#305;n&#305;n yakla&#351;&#305;k %50&#8217;si yapay zek&#226; odakl&#305; giri&#351;imlere gitti. Yani sadece 2025&#8217;te neredeyse 250 milyar dolarl&#305;k bir sermaye bu alana kayd&#305;. Tek bir takvim y&#305;l&#305;nda al&#305;nm&#305;&#351; bu kadarl&#305;k yat&#305;r&#305;m&#305;n kar&#351;&#305;l&#305;&#287;&#305; bizim hayat&#305;m&#305;zda ne de&#287;i&#351;ti? Verimlilik anlam&#305;nda di&#351;e dokunur bir &#351;ey yok.</p><p>2025&#8217;in ortas&#305;nda yap&#305;lm&#305;&#351; bir ara&#351;t&#305;rma enteresan sonu&#231;lar vermi&#351;. Bir grup geli&#351;tiriciyle yap&#305;lan ara&#351;t&#305;rmaya g&#246;re, bu geli&#351;tiriciler yapay zek&#226; ara&#231;lar&#305;n&#305; kulland&#305;klar&#305;nda g&#246;revleri tamamlamalar&#305;n&#305;n %19 daha uzun s&#252;rd&#252;&#287;&#252; fark edildi. Bu ger&#231;ekten &#351;a&#351;&#305;rt&#305;c&#305;. Ama as&#305;l s&#252;rpriz &#351;u ki: ayn&#305; geli&#351;tiricilere s&#246;zel olarak yapay zek&#226;n&#305;n kendilerini ne kadar h&#305;zland&#305;rd&#305;&#287;&#305; soruldu&#287;unda, bunun onlar&#305; %20 h&#305;zland&#305;rd&#305;&#287;&#305;n&#305; s&#246;ylediler. Asl&#305;nda konu &#231;ok basit: &#252;retken olmak ile &#252;retken hissetmek farkl&#305; &#351;eyler.</p><h2>Kusursuz Yapay Zek&#226;</h2><p>Yapay zek&#226; ara&#231;lar&#305;n&#305;n ger&#231;ekten tam anlam&#305;yla kusursuz oldu&#287;unu san&#305;yoruz. Oysa h&#226;l&#226; tam olgun diyemiyoruz. Hala son noktada insan kontrol&#252;ne ihtiya&#231;lar&#305; var. &#214;zellikle kompleks i&#351; ve projelerde t&#252;m sorumlulu&#287;u yapay zek&#226;ya b&#305;rakmak &#231;ok riskli. Bu t&#252;r durumlarda en son arkas&#305;n&#305; toplamaya harcanan vakit, i&#351;in tamamen bir insan taraf&#305;ndan yap&#305;lmas&#305;na yak&#305;n oluyor.</p><p>Kodlama alan&#305;nda h&#226;l&#226; pop&#252;ler olan &#8220;vibe coding&#8221; asl&#305;nda tam da buna &#246;rnek. Herkes konu&#351;ur gibi ihtiyac&#305;m&#305;z&#305; ve isteklerimizi anlatt&#305;&#287;&#305;m&#305;z bir yapay zek&#226; arac&#305;n&#305;n sonu&#231;ta kusursuz i&#351; &#231;&#305;karaca&#287;&#305;n&#305; san&#305;yor. Maalesef defalarca bu konuda yard&#305;m talep edildi. Evet, yapay zek&#226; bunu yapabilir ama e&#287;er siz onun ne yapt&#305;&#287;&#305;n&#305; anlam&#305;yorsan&#305;z, sonras&#305; tam bir batakl&#305;k. &#199;&#305;rp&#305;nd&#305;k&#231;a daha &#231;ok batacaks&#305;n&#305;z.</p><pre><code>Bundan sonras&#305; biraz ki&#351;isel olacak. Kendime olan uyar&#305;lar&#305;m olarak d&#252;&#351;&#252;nebiliriz.</code></pre><p><em>Sosyal medyada ciddi bir karma&#351;a var. Herkes yeni bir arac&#305;n ya da yakla&#351;&#305;m&#305;n reklam&#305;n&#305; yap&#305;yor. Asl&#305;nda &#231;o&#287;u sadece etkile&#351;im amac&#305;yla bunu yap&#305;yor. Sonu&#231; olarak biz de bu pop&#252;lariteye kanarak hepsini kullanmaya &#231;al&#305;&#351;&#305;yoruz. &#304;htiyac&#305;m&#305;z olmayan, sadece bize vakit kaybettirecek onlarca ara&#231; ve yakla&#351;&#305;m. Lokalde &#231;al&#305;&#351;an LLM modellerinden tutun Ralph d&#246;ng&#252;s&#252;ne, komut sat&#305;r&#305;nda &#231;al&#305;&#351;an agent&#8217;lardan bilgisayar&#305;n&#305;z&#305; y&#246;netebilen ki&#351;isel asistanlara...</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!LEUa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!LEUa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 424w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 848w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!LEUa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1474131,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.theexecutives.net/i/185740849?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!LEUa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 424w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 848w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 1272w, https://substackcdn.com/image/fetch/$s_!LEUa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5ffe5343-bd8b-4c87-b48d-8cbb0fcb78ad_2000x2000.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Ger&#231;ekten yeti&#351;meye &#231;al&#305;&#351;mak kadar verimsiz bir d&#246;ng&#252; ya&#351;amad&#305;m. Onu da yapmal&#305;y&#305;m, bunu da denemeliyim derken ak&#305;p giden saatler, k&#305;zarm&#305;&#351; g&#246;zler, &#231;o&#287;unlukla kabarm&#305;&#351; kredi kart&#305; ekstresi. Evet, bunlar&#305;n bir&#231;o&#287;u benim hi&#231;bir i&#351;ime yaramayacak. Sadece benim de&#287;il, d&#252;nyadaki bir&#231;ok ki&#351;inin hi&#231;bir i&#351;ine yaramayacak. Sadece aman geri kalmayay&#305;m derken en k&#305;ymetli varl&#305;&#287;&#305;m olan zaman&#305;m&#305; t&#252;ketiyorum. Hep en &#246;nde gidemem. Bunu kabul edersem biraz daha kolay olacak her &#351;ey...</em></p><h2>Peki Ne Yapal&#305;m?</h2><p>Buradaki &#246;nerilerim hem ki&#351;isel hem de organizasyonel olarak de&#287;erlendirilmeli:</p><ul><li><p>Her ne yap&#305;yorsak, o konuda ger&#231;ekten yeterli bilgiye sahip olmal&#305;y&#305;z.</p></li></ul><p>Suno ile m&#252;zik yap&#305;yorsak s&#246;zleri bari kendimiz yazal&#305;m. Bunu da ChatGPT&#8217;ye b&#305;rakmayal&#305;m. Kod yaz&#305;yorsak, geli&#351;tirme yapt&#305;&#287;&#305;m&#305;z &#252;r&#252;n&#252;n hitap etti&#287;i pazar&#305; mutlaka ara&#351;t&#305;ral&#305;m. Agent&#8217;&#305;n kodlad&#305;&#287;&#305; programlama dilini, ne yapt&#305;&#287;&#305;n&#305; anlayacak kadar bilelim.</p><ul><li><p>Hangi yapay zek&#226; ara&#231;lar&#305;n&#305; kulland&#305;&#287;&#305;n&#305;z&#305; listeleyin</p></li></ul><p>Ki&#351;isel ya da ekip i&#231;in de olabilir. Claude, ChatGPT, GitHub Copilot, Midjourney gibi bir&#231;ok araca abone oldu&#287;unuzu g&#246;receksiniz. Maalesef &#231;o&#287;u kaynak israf&#305; olabilir. Kullan&#305;lmayan abonelikleri iptal etmek &#351;art.</p><ul><li><p>Kritik ve deneysel ayr&#305;m&#305; yap&#305;n.</p></li></ul><p>T&#252;m yapay zek&#226; ara&#231;lar&#305; ayn&#305; de&#287;erde de&#287;il. Baz&#305;lar&#305; i&#351; ak&#305;&#351;&#305;n&#305;z&#305;n can damar&#305;, baz&#305;lar&#305; sadece &#8220;g&#252;zel olur.&#8221;</p><ul><li><p>Standartla&#351;ma &#351;art.</p></li></ul><p>S&#252;rekli farkl&#305; ara&#231; kullanmak hem maliyeti art&#305;r&#305;r hem de bilgi birikimini da&#287;&#305;t&#305;r. M&#252;mk&#252;nse tek bir ara&#231; se&#231;in.</p><ul><li><p>Verimlili&#287;e odaklanmal&#305;y&#305;z.</p></li></ul><p>&#8220;Yapay zek&#226; kullan&#305;yoruz&#8221; yetmez. &#8220;Yapay zek&#226; bize ne kazand&#305;rd&#305;?&#8221; sorusuna cevap verebilmeliyiz. Bu cevaplar &#246;l&#231;&#252;lebilir olmal&#305;. Zaman, kalite, maliyet ve inovatif yakla&#351;&#305;m olarak d&#246;rt ba&#351;l&#305;kta bu cevaplar&#305; toplayabilirsiniz:</p><ul><li><p>Zaman: Bir i&#351;lem &#246;nceden 4 saat s&#252;r&#252;yordu, &#351;imdi ka&#231; saat? (Dikkat: %19 yava&#351;lama olabilir!)</p></li><li><p>Kalite: M&#252;&#351;teri memnuniyeti, hata oran&#305; de&#287;i&#351;ti mi?</p></li><li><p>Maliyet: D&#305;&#351; kaynak kullan&#305;m&#305; azald&#305; m&#305;? (&#246;rn: freelance tasar&#305;mc&#305; ihtiyac&#305;)</p></li><li><p>&#304;novasyon: Yapay zek&#226; sayesinde daha &#246;nce yapamad&#305;&#287;&#305;m&#305;z ne yapt&#305;k?</p></li></ul><p>Ve &#351;u k&#305;s&#305;m &#231;ok &#246;nemli: Sadece pozitif metriklere bakmay&#305;n. &#8220;Yapay zek&#226; kullan&#305;yoruz ama performans d&#252;&#351;t&#252;&#8221; durumlar&#305;n&#305; ger&#231;ek&#231;i olarak de&#287;erlendirmemiz gerekiyor.</p><h2>Son S&#246;z</h2><p>Tuzaklara d&#252;&#351;meyin. E&#287;er dikkatli ve d&#252;zenli kullan&#305;l&#305;rsa yapay zek&#226; ger&#231;ekten bizlerin &#252;retkenli&#287;ini art&#305;r&#305;yor. Ama bunun i&#231;in disiplin, &#246;l&#231;&#252;m ve strateji &#351;art.</p><p>Bence siz de bu hafta bunu bir kontrol edin. Yapay zek&#226; sizin &#252;retiminiz &#252;st&#252;ne ne kadar fark yaratt&#305;? Daha iyi olabilir miydi? Neyi yanl&#305;&#351; yapt&#305;m?</p><p>Daha da &#246;nemlisi: Siz ve ekibiniz toplam ka&#231; yapay zek&#226; arac&#305; kullan&#305;yor ve bunlar&#305;n toplam maliyeti ne? Bu sorunun cevab&#305;n&#305; biliyor musunuz?</p><p>Fikirlerinizi ve yorumlar&#305;n&#305;z&#305; bekliyorum.</p><div><hr></div><p>Kaynak&#231;a</p><ul><li><p>CB Insights. (2025). Venture Trends 2025. <a href="https://www.cbinsights.com/research/report/venture-trends-2025/">https://www.cbinsights.com/research/report/venture-trends-2025/</a></p></li><li><p>METR. (2025). Early 2025 AI Experienced OS Dev Study. <a href="https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/">https://metr.org/blog/2025-07-10-early-2025-ai-experienced-os-dev-study/</a></p></li></ul><p></p>]]></content:encoded></item></channel></rss>